Stephen Waddington

JULY 16, 2021

The report includes contributions from panel members, formed from leaders from across the UK communications industry. Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff.

Publicity 199

Publicity Government Crisis Employee 199

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

JULY 6, 2022

I threw myself into understanding mandarin and Chinese history and reveled in getting to know the community. My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. Our list grew, but included: We’re journalists and storytellers. We’re diplomats.

Communications 94

Communications Internal International Travel 94

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Stacey Miller , Vice President, Communications, Auto Care Association.

Survey 130

Survey Communications Measurement Internal 130

Landis PR

DECEMBER 12, 2022

Storytelling value is created when companies embark on new sustainability practices or can share the results of sustainable development. The press will look beyond initiatives and internal communications. Be prepared to back up your claims with figures.

Financial 52

Financial Government Storytelling System 52

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement.

Publicity 112

Publicity Construction Corporate Study 112

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. It feels great.

Sports 113

Sports Travel Television Agency 113

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. I also think we benefitted from the love our community has for the Twins.

Case Study 113

Case Study Journalism Study Instagram 113

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). She says her career aspiration, at the time, was to be a video jockey for MTV.

Employee 88

Employee Internal International Training 88

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative. Want to transform your IR comms?

Corporate 78

Corporate Strategy Communications Storytelling 78

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. How does your background in military communication help you in your position at Susan Davis International?

Policies 120

Policies Internal International Public Affairs 120

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). So the fact that it gets the bronze in corporate budget competition is something CMOs must reevaluate. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

JANUARY 14, 2020

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

Marketing 79

Marketing Data Wireless Industry 79

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”.

Marketing 52

Marketing Storytelling Technology Community 52

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. For all of these reasons, she is among our top graduating PR students this year.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. – Digital and visual storytelling. So now you get not one, not two, but THREE chat recaps below. measurePR March 2018. – Some basic html knowledge.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Continued consolidation of media outlets.

Writing 192

Writing Communications Marketing B2B 192

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. And, in assuming the role of internal chronicler, the organizational narrative can then be framed and shaped accordingly. (p. PR-perspective mashup : internal experts. This information is important, as likely internal experts (e.g.

Construction 40

Construction Internal International SEO 40

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stephen Waddington

JUNE 15, 2017

Along the way she’s developed a worldwide community of several thousand people and published two books. International Paralympic Committee (IPC): enhancing and protecting reputation. The IPC is the governing body for the international paralympics. Metropolitan Police: communication saves lives.

Publicity 118

Publicity Corporate Reputation Community 118

ReimaginePR

JULY 11, 2015

It’s one of the most important part because it is both public and internal facing, tasked with ensuring everything is going in the right direction. If you’re not getting lots of love from your community, start with the experience you’ve promised them and how well you measure up. It might make you feel better.

Storytelling 120

Storytelling Community Customer Service Brand 120

Deirdre Breakenridge

APRIL 29, 2019

My friend, Lou Hoffman calls it the “F word” in storytelling – failure. This is PR at its finest – relations with a public community. In other words, well-executed content marketing helps you develop an additional platform to communicate with reporters. A voice of reason implies transparency and candor.

Survey 377

Survey Media Relations Media Ethics 377

Stephen Waddington

MAY 31, 2018

Nicola Quinn leads communication for the Royal National Lifeboat Institution (RNLI) in the North East. Her career spans agencies and corporate organisations in London, New York and her native Newcastle. He started his career as an intern at Generator helping promote bands, and organising gigs and festivals in the region.

Local 60

Local Agency Corporate Internal 60

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. Effective storytelling improves valuations. Annual spending on PR software grew 14.7%

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. “Content marketing will revolve more around individuals and storytelling components. 16) Social media fragments into niche communities. 8) A clever mix of press work and content. How can they do that?

Marketing 100

Marketing Content Marketing Advertising Advertising 100

NewsWhip

MAY 12, 2021

Monitoring for corporate social responsibility | 13:13-14:58. So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. And one of the sub-trends is online communities. Lauren Powell: Sure.

Trends 78

Trends Brand Branding Reddit 78

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. This year a regional ad campaign created as a customer apology after the UK unit of KFC ran out of chicken made international news. IHOP wasn’t the only winning brand in the food service category.

Fashion 255

Fashion Reputation Social Media Brand 255

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities.

Trends 52

Trends Trade Shows Agency Communications 52

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 93

Healthcare Content Marketing Industry Trends 93