Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. CoPilot will “help write” and “a shortcut” but not a replacement.

Software 131

Software Pitching Analysis Community 131

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing).

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 214

Marketing Content Marketing Social Media Employee 214

prTini

SEPTEMBER 5, 2014

. 30 Little-Known Features of the Social Media Sites You Use Every Day. 25 Ways to Tighten Your Writing. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. The Dangers of Cause Marketing. Brand Anonymity is Dead: Meet Community Manager 2.0. Public Relations'

Media Relations 49

Media Relations Case Study Viral Instagram 49

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.

Writing 190

Writing Communications Marketing B2B 190

The Resolution Blog

OCTOBER 7, 2015

How many PRs write blogs and truly understand how to optimise them for Search? There’s a hell of a lot more to writing and promoting a blog post than bunging in a few buzzwords. The big opportunity for the PR industry though is content marketing, an increasingly key element of SEO. PR as a subset of SEO!

SEO 120

SEO Engineering Content Marketing Agency 120

Cision

JULY 26, 2016

David Landis, president and CEO of Landis Communications Inc. LCI), stresses the importance of an integrated campaign where all communication channels support each other. I understand Landis Communications is celebrating its 25th year of business this year. First and foremost, learn how to write. Rapid Fire Round.

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. I took a briefing from them last year but never got around to writing it up.

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. 5) Share your content in the real world too. On and on the lists go….

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Sword and the Script

AUGUST 15, 2017

And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. In other words, the stories he writes must appeal to as many people as possible. Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster. Blending editorial and advertising.

Journalism 64

Journalism Brand Branding Advertising 64

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Emerged Trends. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Rock the Status Quo

OCTOBER 6, 2015

After decades of media relations and pitching, everything is suddenly changing. Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. Clearly, there is a need for PR professionals to have access to better coverage of technology companies in the communications space. Surveys of the PR community or reporters ( like this one ).

Survey 71

Survey Technology Corporate Financial 71

Waxing UnLyrical

OCTOBER 5, 2015

Why: “Because storytelling is about making an emotional connection with the audience, it can be more difficult to measure the effectiveness of this,” writes Vanessa Chase as she shows us how to “know when the story that we’ve told has been effective.” ” write Karen Dietz and Lori L. ” 4.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

MARCH 28, 2017

The operative phrases here is interview for a blog post – not a media interview. Have a skilled PR professional with good interviewing and writing skills interview a customer about trends in the industry or problems they face. The conversation is focused on their market knowledge and expertise, rather than your product.

B2B 60

B2B Blogging How To Media 60

Sword and the Script

JANUARY 8, 2019

This works best when you start well in advance and some helpful ways of getting it done is to make part of your other marketing programs. By this I mean ask them about their thoughts on the market or how they solve a specific challenge rather to talk about your product. This relations part of public relations.

B2B 77

B2B Media eBook Interviews 77

The Hoffman Agency

JUNE 4, 2019

And public relations agencies have been forced to rethink the way they work with their partners and clients to help them find the best way to generate and proliferate their content. So how can a company create a media buzz without journalists writing it for them? By becoming a source for the media.

Media 34

Media Content Marketing Company Agency 34

Waxing UnLyrical

MAY 15, 2018

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. Marketing efforts are being automated, increasing the volume of messages and content being pushed out.

Survey 74

Survey Industry Communications Corporate 74

Rock the Status Quo

MAY 4, 2015

It’s not a practice exclusive to public relations specialists like it used to be. Why do I write about backlink pitches in a PR blog? baddognobiscuit ) This particular pitch tells me what the sender is interested in writing about in a generic sense, but it doesn’t have anything to do with my blog topic.

SEO 100

SEO Pitching Small Business Agency 100

Waxing UnLyrical

JULY 27, 2015

If You Want Your Content Marketing to be Great, Ask Influencers to Participate. Why: “Media relations isn’t only about who you know. It’s also about who’s talking about you,” writes Erin Feldman in this post for Cision. 4 Questions to Incorporate Influencer Outreach into Content Marketing.

Content Marketing 40

Content Marketing Conference Twitter Consumer 40

Solo PR Pro

SEPTEMBER 16, 2014

For example, one month we may be very focused on media relations, the next month we’re providing support for an event and the following month we might be working on a content marketing campaign.As Free ebook: “Get It in Writing!”. Heather blogs at prTini.

Skype 77

Skype Transportation eBook Twitter 77

Critical Mention

NOVEMBER 13, 2019

Building internal connections to cultivate a collaborative community strengthens your organization as a whole. Analyze your Media Strategy for Next Year. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

Publicity 74

Publicity Employee Analysis Radio 74

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. “Stick to the sensibilities of earned media.” Notice a common thread here?

Internal 43

Internal International YouTube Nonprofit 43

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. 4: Get Involved in Communities I’m a runner.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Flatiron Communications

JANUARY 29, 2015

Retains Flatiron Communications, LLC as its. Corporate Communications Agency of Record. Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. Strategic Counsel, Corporate and Media Relations. said Gigi Ganatra Duff, VP, PR and Communications, HSNi. “We About Flatiron Communications LLC.

Agency 28

Agency Retail Apparel Mobile 28

Stephen Waddington

MAY 23, 2018

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities.

Analysis 60

Analysis Technology Tools Exercises 60

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Write and distribute press releases. Speech writing. Influencer relations.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Waxing UnLyrical

AUGUST 7, 2015

Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. And, therefore, why it’s so important for you to consider a multi-faceted PR strategy that is not solely or significantly based on media relations. Image: Thinkstock. It’s thoughtful and relevant.

Measurement 40

Measurement System Blogging Facebook 40

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Your blog is your community. Commit to a Schedule.

Blogging 282

Blogging Case Study Social Media Instagram 282

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? Solid storytelling, writing and editing skills are still very much in demand. The post Is AI a threat or benefit to marketers and communicators?

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

JANUARY 1, 2019

2) 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. If you are going to invest in PR and media relations , then you want to get the most out of it. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place.

Content Marketing 60

Content Marketing Survey B2B Google 60

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. ” – Shelli Lissick. ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. It takes an average of 4 hours to write in 2022.

B2B 114

B2B Marketing Survey Software 114