Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Eventually, and thankfully, DEI will be expected and not a marketing point. Louis Gordon , Director of Content & PR, Perimeter 81 . Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Follow Cruiseable on Facebook and Twitter.

Community 40

Community Travel Pinterest Mobile 40

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight.

Social Media 52

Social Media Consumer Brand Branding 52

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. On Facebook J&J created five different “mini-shows” out of the full-length feature show on May 12. They’re doing the same thing over on Facebook and Twitter.

Journalism 148

Journalism Brand Branding Interviews 148

Cision

APRIL 28, 2016

Audiences are getting much more used to getting news from blended formats, where they are experiencing straight news, native content and marketing messaging, all together. Audiences have access to more information than ever before, but they don’t have an infinite capacity to consume. It’s responsive.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Barokas

SEPTEMBER 26, 2019

This is also why video has become an essential tool in content marketing. It can boost click-through rates, increase social sharing and enable consumers to connect with brands in a way that promotes lead generation and sales. It enables immediate interaction and genuine connections to build a brand community in a new way.

Video 79

Video Strategy YouTube Instagram 79

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. 3) Search engine visibility. Tips for LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

APRIL 22, 2015

Content that includes compelling images get 94 percent more total views than content without it. 4) To survive the future, we must go back to what has worked in the past: caring and community. Get Pat Flynn’s past, present and future principles of building strong communities here. Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

Cision

FEBRUARY 3, 2017

Most businesses rely not only on their brand equity, but market reputation and repeat clients. We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. The internet has disintermediated every business that it has touched since the launch of consumer and mobile broadband in the noughties. Community management. Media change. Media relations.

Publicity 119

Publicity Customer Service Community Internal 119

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy. Why Video Marketing is Important. People prefer video to other forms of content.

Video 120

Video Strategy YouTube Marketing 120

Stephen Waddington

MAY 9, 2017

Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue. Twitter has said that it has no plans to address the issue and that the community quickly self corrects.

Ethics 108

Ethics Conference Advertising Advertising 108

Polaris

DECEMBER 18, 2014

New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. The lines between public relations, social media, content marketing—and every other marketing discipline—will continue to blur.

Trends 135

Trends Marketing Pinterest Social Media 135

Prohibition

JANUARY 24, 2020

Influencer marketing maturity. Facebook should be launching their brand collaboration platform for Instagram this year so there will be a big shift towards brands using real data and insight to ensure they are working with people with the right followers for their target audience, rather than people with huge irrelevant audiences.

Social Media 62

Social Media Trends Media Instagram 62

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Prohibition

AUGUST 4, 2021

It can also improve the quality of leads generated by marketing campaigns or prevent negative publicity from impacting your company’s bottom line. With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Social Media Marketing/Management involves: Social listening. Why You Need It.

Reputation 62

Reputation Brand Branding SEO 62

Cision

JULY 26, 2016

Nowadays, a campaign can only be successful if it’s integrated, where all channels of communication support each other. From there, you still identify where those audiences consume information – it’s just that a lot more of it these days is digital or social. My favorite social media platform is…Facebook. Rapid Fire Round.

Writing 120

Writing Engineering Journalism Analytics 120

Waxing UnLyrical

NOVEMBER 24, 2014

Why: Has the Thanksgiving holiday become less significant in today’s fast-paced, consumer-driven society? A Content Marketing Thanksgiving Feast with All The Fixings. 5 Facebook Holiday Contest Ideas to Boost Your Sales. In this guest post for Jeff Bullas , Aida Gadzo shares some creative Facebook contest ideas.

Community 70

Community Facebook Resources Web 70

Sword and the Script

SEPTEMBER 15, 2015

His challenge as a sales rep for big pharma boiled down to teaching an already highly educated community. This notion isn’t new, but it’s earned a second life with the seismic shift in marketing towards content marketing. “Increasingly, consumers encounter brands outside of shopping contexts.”

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

Cision

JUNE 14, 2016

” “New Facebook” alerts me to new features on the platform, usually from highly reputable sources (I mention this because new Facebook features tend to incite a lot of interest). I find podcasts very time-consuming, so when I listen, I speed them up using the Overcast player. Twitter Trending Topics.

Google 120

Google Newspapers Trends Print 120

Cision

AUGUST 18, 2015

Here are six of Gary Vaynerchuk’s top quotes on successfully communicating on social media: 1. Your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.”. While social media may expand your audience, it also narrows your community.

Communications 120

Communications Social Media Television Radio 120

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. Facebook would distribute it widely and your followers would share it with their friends.

B2B 82

B2B Social Media Company Marketing 82

wiredPRworks

APRIL 27, 2020

As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the essential community for marketers. Thanks again to Russ for the marketer’s confidence interview on wiredPRworks. “ Agencies and marketers alike are addicted to storytelling. .

Marketing 52

Marketing Storytelling Content Marketing Conference 52

wiredPRworks

APRIL 27, 2020

As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the essential community for marketers. Thanks again to Russ for the marketer’s confidence interview on wiredPRworks. “ Agencies and marketers alike are addicted to storytelling. .

Storytelling 52

Storytelling Brand Branding Marketing 52

Cision

MAY 19, 2016

It’s no longer enough to say “we did our media relations” or “we did our consumer marketing;” companies need to be mindful there are other, often vocal, stakeholder groups and they all need constant connection and want to feel they are part of the brand. I always thought I’d be…a press secretary on Capitol Hill.

Employee 174

Employee Reputation Internal International 174

Waxing UnLyrical

AUGUST 10, 2016

This past year, we saw Buzzfeed’s exploding watermelon blow up the internet, becoming the largest Facebook Live stream to date, with over 800,000 live viewers. Here are three reasons why you should build a visual content strategy today: 1. Visual content boosts social engagement. Consumers want to know it all.

Instagram 40

Instagram Hotels Consumer Travel 40

Critical Mention

DECEMBER 10, 2018

Remember your first friend request on Facebook back in the 2000s? We have become jaded in an oversaturated market, with good reason. Marketers are now in a tricky situation. But gamified ads offer a new path, giving consumers the ability to be involved in the ad experience rather than a spectator. .

Brand 61

Brand Branding Web System 61

Critical Mention

DECEMBER 10, 2018

Remember your first friend request on Facebook back in the 2000s? We have become jaded in an oversaturated market, with good reason. Marketers are now in a tricky situation. But gamified ads offer a new path, giving consumers the ability to be involved in the ad experience rather than a spectator. Use badges as rewards.

Brand 60

Brand Branding Web System 60

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

The Resolution Blog

JANUARY 8, 2018

This is big news in how your coverage is found, viewed and consumed online. Interactive campaign content made easy Integrating social content is key to most campaigns but often we’re challenged by getting content built and on site. If content is part of your next plan click the link and take note!

Tools 136

Tools Publicity Measurement SEO 136

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. Scott recommends that you start by defining your set of potential customers, identifying their characteristics and then designing your content to address your target audience’s needs. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

MaccaPR

APRIL 2, 2015

Your brands'' consumers are no different. What''s the use of putting content out, when no one is engaging with it! As Facebook marketing thought leader Mari Smith covered in her "How To Use Facebook To Increase Sales" presentation, consumers who use Google are in search mode, while consumers who use Facebook are in socialize mode.

Social Media 48

Social Media Pinterest Marketing Media 48

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Considering those annual changes, it’s important to prepare for the PR and communication changes that come with the holiday season. Good PR shouldn’t strictly be for people outside the office.

Publicity 74

Publicity Employee Analysis Radio 74

Journalistics

APRIL 17, 2013

When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. The other half got it.

Brand 52

Brand Branding Media Local 52

Waxing UnLyrical

JULY 27, 2015

Why: “In a world where content production is in overdrive, it’s getting difficult, and, I daresay, nearly impossible for brands to cut through the noise and stand out among the crowd,” states Daniel Newman in this Forbes post. If You Want Your Content Marketing to be Great, Ask Influencers to Participate.

Content Marketing 40

Content Marketing Conference Twitter Consumer 40

Cision

SEPTEMBER 26, 2016

On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Paid distribution is one of the most reliable ways to distribute your content to the people you want to consume it. Tools to improve your SEO.

Tools 120

Tools How To SEO Writing 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I But B2B influencer marketing works completely differently. “I I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190