Karen Freberg

AUGUST 9, 2020

There’s no better way to say it then simply this: Academic organizations and conferences are facing extinction. As a professor, I have been an active member and contributor at academic conferences from my times as a PhD student to a professor in the field. I say this with both sadness and urgency.

Conference 96

Conference Education Groups Community 96

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. The exception to this rule is if you’re developing a social media strategy for a conference or event and you need a community hashtag.

B2B 111

B2B Social Media Company SMB 111

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Karen Freberg

JANUARY 26, 2019

We have seen many communities arise of course over the past few decades on social media. However, can communities serve as the new “next move” for social media professionals? How do I go about in creating a community? Some of these were based on my social media classes (ex. Why is this the case?

Social Media 61

Social Media Community Media Groups 61

PRSay

OCTOBER 21, 2019

“There’s a real ripple effect in communications and how you tell a story,” said Acker, who moderated the crisis keynote panel on Sunday afternoon at the PRSA 2019 International Conference in San Diego. Communities were at the center of everything we did,” she said. The key in our situation was being honest.”.

Conference 104

Conference Crisis Community Internal 104

Melissa Agnes

OCTOBER 22, 2014

The Law Enforcement Social Media Conference. A three day event, The Law Enforcement Social Media Conference is the first ever online social media conference for law enforcement and the speaker list is sensational! How to position your agency as a social media influencer. Register now!

Conference 100

Conference Social Media Media Crisis 100

Solo PR Pro

DECEMBER 22, 2020

There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. That’s why PR conferences and events are one of the best ways to hone your skills so you can bring even more value to your clients. 10 PR conferences you can’t miss in 2021. PRSA ICON 2021.

Conference 58

Conference Content Marketing Community Education 58

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 119

Social Media Conference Media Corporate 119

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR News

APRIL 19, 2018

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers.

Community 93

Community Conference Measurement Media Relations 93

PR 20/20

OCTOBER 15, 2021

One of the things I’ve always loved about HubSpot is the community of employees and users. Over the years, I’ve seen this evidenced in their HubSpot User Groups (HUGs) , Partner Days, and online Community , among other ways. What would you find valuable in a community? What would get you to spend time in a community?

Community 52

Community How To Groups Resources 52

PR 20/20

OCTOBER 15, 2021

One of the things I’ve always loved about HubSpot is the community of employees and users. Over the years, I’ve seen this evidenced in their HubSpot User Groups (HUGs) , Partner Days, and online Community , among other ways. What would you find valuable in a community? What would get you to spend time in a community?

Community 52

Community How To Groups Resources 52

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 129

Journalism Media Relations Report Media 129

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

Deirdre Breakenridge

OCTOBER 23, 2018

Through my work in science communication at Cornell University , I learned that this couldn’t be further from the truth. Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers. Know some trending hashtags.

Twitter 347

Twitter Social Media Community Conference 347

Prohibition

OCTOBER 28, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

Conference 48

Conference Video Government Corporate 48

Prohibition

OCTOBER 25, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

Conference 48

Conference Video Corporate Government 48

Karen Freberg

APRIL 20, 2019

The past week presenting at the Midwest Digital Marketing Conference was amazing. I remember reading all about this conference for the past few years, but never had a chance to attend the conference. Plus, for an industry conference, it is extremely affordable! Here are some major takeaways I had from the conference.

Conference 46

Conference Education Industry Film 46

Karen Freberg

MARCH 14, 2018

Usually, my travel schedule for conference presentations are usually held at the same time over the summer. However, I am entering a period of the spring where I am going to four different conferences. All four of these conferences are new ones for me, which is exciting! Why are conferences important to invest in?

Conference 40

Conference Social Media Meeting Community 40

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community. The changing landscape of employer branding Employer branding used to mean a reputation for offering competitive compensation and benefits.

Brand 156

Brand Branding How To Employee 156

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” What is the JOTW Communications Survey?

Training 96

Training Trends Media Survey 96

Karen Freberg

DECEMBER 9, 2017

Here are some reasons I believe this is super important today in social media. An opportunity for your contacts to know you as well I have a bucket list of people I want to meet from my communities on social media. This is one of the many reasons why I am super thankful for social media! Very excited! Thanks, Amir!

Social Media 40

Social Media Community Media Meeting 40

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Be a part of their community.

Storytelling 329

Storytelling SEO Community Engineering 329

PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. The conference will be held in Cleveland, Ohio, July 2019. Chief Innovation Officers.

Conference 59

Conference Marketing Analytics Case Study 59

Stephen Waddington

JUNE 3, 2021

It is an innovative means of internal engagement that often spills out onto social media. Developing the WaddsCon community WaddsCon is a high energy, fast paced and fun learning and development event. The conference format emerged from the House of Marketing, Media and PR community during the first UK lockdown.

Report 203

Report Energy Print Measurement 203

Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. As we did last year we joined forces with the Florida Public Relations Association (FPRA) for a robust conference experience that included a variety of learning opportunities and plenty of face time with Solo PR colleagues.

Conference 40

Conference Crisis Community Crisis Communications 40

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers. Build a community.

B2B 170

B2B Social Media Media Education 170

Stephen Waddington

APRIL 18, 2020

In celebration of the humanising effect that the crisis is having on business and media. Whatever your view of social media lockdown motivators, the COVID-19 crisis is going to cause some fundamental shifts in human behaviour. Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown.

Media 83

Media Crisis YouTube Television 83

Karen Freberg

DECEMBER 23, 2020

2020 has brought back social to social media. I think this was a big part of a change I saw this past year on social media. We saw people come to various platforms to not only create new ideas and content to be shared, but we saw people come together to be part of a community and talk. Why is this happening?

Social Media 78

Social Media Media Conference Community 78

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. apologies, Shonali!).

Community 95

Community Communications Case Study Customer Service 95

Cision

OCTOBER 20, 2016

On social media during last year’s PRSA conference, trust happened to be one of the most popular topics of conversation. Cision found more than 3,000 comments on social in reference to trust and last year’s PRSA International Conference. Trust is foundational to how we grow, both as communicators and the brands we serve.

Conference 120

Conference Internal International Community 120

The Hoyt Organization

APRIL 23, 2024

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. It stands for Paid, Earned, Shared, and Owned media.

Strategy 102

Strategy Nonprofit Social Media Leadership 102

Solo PR Pro

JANUARY 24, 2017

We gather and form mini-communities around our work, interests, locations and more. Apps and social media platforms provide an opportunity to share everything from sports to knitting as part of a group. Long before social media, Harley-Davidson created a deep connection with their brand by enabling community.

Community 40

Community Case Study Sports Groups 40

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Mine Social Media for Public Health Trends.

Conference 80

Conference Healthcare Marketing Crisis 80

5W PR

OCTOBER 11, 2023

In PR, these relationships aren’t just with journalists and media professionals but also with clients, colleagues, and industry peers. Access to resources Through networking, PR professionals can access valuable resources, from media databases and industry reports to expert advice. Providing value Networking is a two-way street.

Publicity 103

Publicity Internal International Resources 103

Stephen Waddington

DECEMBER 17, 2020

Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. The public relations industry has a thriving research community but there’s limited exchange between theory and practice. It is fundamentally impacting the communications industry.

Case Study 201

Case Study Conference Exercises Print 201