Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

OCTOBER 21, 2019

“There’s a real ripple effect in communications and how you tell a story,” said Acker, who moderated the crisis keynote panel on Sunday afternoon at the PRSA 2019 International Conference in San Diego. Communities were at the center of everything we did,” she said. The key in our situation was being honest.”.

Conference 104

Conference Crisis Community Internal 104

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 117

Social Media Conference Media Corporate 117

The Hoyt Organization

APRIL 23, 2024

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. It stands for Paid, Earned, Shared, and Owned media.

Strategy 104

Strategy Nonprofit Social Media Leadership 104

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Be a part of their community.

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers. Build a community.

B2B 170

B2B Social Media Media Education 170

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. Smaller organisations quickly created new processes and workflows.

Publicity 199

Publicity Government Crisis Employee 199

Wadds Inc.

JANUARY 22, 2023

I presented the first year of my part time PhD research at the Leeds Business School research conference yesterday. There are five situations that lead to management calling on public relations support: crisis, ethics, credibility, media issues, and leadership. There are very few shared media or communities.

Publicity 122

Publicity Case Study Study Ethics 122

wiredPRworks

MARCH 23, 2022

Looking for the future intersection of social media and podcasting? Get transported to the future today with Jennifer Navarrete, aka @epodcaster, and Barbara Rozgonyi, two Social Media Club chapter founders who met via Chris Heuer and Kristie Wells. and web 3.0. will have on the world. epodcaster. Brewing.Media. About Barbara Rozgonyi.

Web 119

Web Transportation Social Media Community 119

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Google Trends.

Tools 232

Tools Radio Trends Pitching 232

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

ImPRessions - Crenshaw Communications

MAY 22, 2018

Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Trade pubs are a community network. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

Deirdre Breakenridge

OCTOBER 22, 2014

You launch your exciting new social media campaign only to hear… crickets…. Your competitor launches a brilliant new social media campaign. You are responsible for a large conference with a keynote speaker from out of town. Your latest PR campaign receives unprecedented media coverage. The CEO wants to know, “So what?”

Crisis 312

Crisis Twitter Community Conference 312

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 95

Community Communications Case Study Customer Service 95

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Chris and Barbara met via AMA Chicago when Barbara moderated the Social Media 2022 trends panel at Morningstar. About Growing Social Now. About Barbara Rozgonyi.

Financial 52

Financial Social Media Banking Media 52

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. Chris Hopson, CEO, NHS Providers spotted an information gap between the Downing Street press conferences and what was happening on the frontline. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. How to Prevent a Social Media Crisis. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. What do you hope to learn at the PRSA 2015 International Conference?

Conference 40

Conference Internal International Leadership 40

Solo PR Pro

APRIL 26, 2022

Adding an executive speaking program to your PR program is a good way to build thought leadership. But like all earned media, speaking is competitive. The long list of “who should attend” on a conference site will not help you. Who you know, what you say. Some tech events, for example, mainly cater to vendors.

Conference 104

Conference Resources Leadership Education 104

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Social Media Trends in Startups: Danielle Mullen Owner, Semicolon Bookstore.

Social Media 52

Social Media Trends B2C Media 52

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Then at an IBM conference in Florida, I met Ross Mayfield (now the CEO of Pingpad), who turned me onto the great world of social computing.

Software 0

Software Media Leadership Journalism 0

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. In 2021, at the Women in Trucking annual conference as managing editor of HDT.

Meeting 82

Meeting Automotive Media Transportation 82

PRSay

MAY 8, 2018

I got my first job from a connection at PRSA Georgia’s Real World conference, which my mom had recommended I attend. She worked full time, had her own home office and served in a leadership role. Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter? Judy: I also went to UF, but studied journalism.

Leadership 159

Leadership Conference Local Internal 159

Bianchi Biz Blog

APRIL 3, 2024

The Leadership Summit – Taking place on the expo floor, the Leadership Summit portion of WCX features industry executives participating in a series of roundtable discussions focusing on the intersection of technology and business. Registration for the free SAE WCX Expo and paid technical programs can be done here.

Automotive 97

Automotive Mobile Trade Shows Engineering 97

Sword and the Script

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. For the best results, especially with the media, the customer should be depicted as the hero.

Case Study 130

Case Study Study Company B2B 130

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications.

B2B 94

B2B Marketing Measurement Social Media 94

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Building a media property starts with market fit. Social media : All social media marketing ran through HubSpot. The Results: From a Pilot Blog to a Global Media Brand.

Case Study 92

Case Study Study Brand Branding 92

PRSay

MAY 26, 2020

Still, it’s understandable that many people may be reluctant to visit hospitals after seeing media coverage of COVID-19’s devastating toll. For communicators, the challenge is to help people feel comfortable about returning to their doctors and hospital services. Smith said a key component of the campaign is generating earned media.

Communications 189

Communications Crisis System Healthcare 189

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. Social media – to show some leader personality and to leverage all of the other output.

Leadership 149

Leadership Trade Shows Healthcare Education 149

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community.

Financial 98

Financial Conference Agency Resources 98

PRSay

JUNE 3, 2020

Now is the time to use our skills, talents and influence to shape future conversations on race and race relations in our varied communities. Video and conference calls are important tools for having courageous conversations today about how things are in your hometown. But now, it’s time to get to work. Write a letter to the editor.

Local 155

Local Community Conference Writing 155

Cision

JULY 8, 2015

Q: How has social media changed the way we spread our ideas to others? A: Social media has made it easier for ideas to spread rapidly and cheaply. In thought leadership, it might be blog posts or podcasts or conference speeches or networking events you organize. Want more thought leadership insight from Dorie?

Skype 120

Skype Conference Leadership Big Data 120

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. As marketers, leaders and media consumers, we need to shift our views of traditional news outlets to incorporate more niche, targeted outlets. This includes newsletters, closed Facebook groups and social media pages, among other places. Social activism.

Trends 165

Trends Nonprofit Consumer Newspapers 165

PRSay

OCTOBER 24, 2018

During the May 12, 2016 press conference, he showed himself to be a master of public relations with his unscripted response to a question about why Nissan had purchased the stake in Mitsubishi. Those viewing the May 2016 press conference were not limited to members of the media. How did Ghosn achieve this feat?

Ethics 261

Ethics Automotive Technology Conference 261

Reputation Us

OCTOBER 4, 2021

Today, organizations of all sizes face mounting pressure from employees, customers and their communities to speak frankly on a growing list of high-profile issues, from racial equality to vaccinations. With 24-hour news and instantaneous social media, it’s hard to remain neutral. Work environments are societal microcosms.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

Today, organizations of all sizes face mounting pressure from employees, customers and their communities to speak frankly on a growing list of high-profile issues, from racial equality to vaccinations. With 24-hour news and instantaneous social media, it’s hard to remain neutral. Work environments are societal microcosms.

Reputation 78

Reputation Crisis Management Employee Government 78

PRSay

OCTOBER 30, 2020

PRSA Chapter D&I liaisons, along with Chapter leadership, are responsible for creating and implementing plans to promote diversity and inclusion, they also explain its importance within each Chapter. Liaisons are change agents and influencers, both within their respective Chapters and in their broader communities.

Communications 60

Communications Community Leadership System 60