Sword and the Script

JANUARY 28, 2020

Notified says some customers use this for internal communications too. A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. By all public accounts I reviewed, the Notified was a bootstrapped company. 8) History and backstory.

Software 116

Software Tools Publicity System 116

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 169

Technology Publicity Software Pitching 169

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. These are tools that can make us better, not take our jobs.”

Communications 72

Communications Guidelines Technology Tools 72

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 101

Interviews Publicity Technology Social Media 101

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Trust but verify.

Analysis 147

Analysis Tools Software SMB 147

Doctor Spin

FEBRUARY 15, 2024

Here are communications synonyms (with explanations). Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? And what are some communications synonyms? using communicative means to achieve adversarial objectives).

Communications 52

Communications eBook System Corporate 52

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

JANUARY 2, 2024

AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now. An “Interview” with ChatGPT: What is Public Relations? How has PR Changed?

Blogging 117

Blogging Software B2B Survey 117

Sword and the Script

JANUARY 31, 2023

Cision acquires Factmata “Cision has acquired Factmata, a social and news media monitoring startup,” according to BusinessCloud , a UK-based tech publication. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.”

Software 78

Software Case Study Technology Tools 78

Landis PR

MAY 31, 2022

We at Landis would like to welcome our new peers in communications, journalism and public relations. To ease your transition from academia, we asked our team what advice they would give those now entering the professional public relations market. Andie Davis, Account Executive – Public Relations Major. Maybe consider it!

Communications 52

Communications Software Interviews Journalism 52

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. The post How Speaking Opportunities Support B2B Companies appeared first on Crenshaw Communications. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Cision

AUGUST 4, 2015

Slice Communications , a Philadelphia-based public relations and social media agency, was spending way too much time searching for accurate contact information using Meltwater’s platform. That’s why they switched to Cision PR software. Learn the whole story on why Slice Communications left Meltwater and added Cision!

Communications 120

Communications Software Media Pitching 120

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). This week I paused to catch up on reading several other surveys of interest to PR and communications. The Gray Area of Communicating a Point of View.

Creativity 96

Creativity Study Ethics Publicity 96

PRSay

JUNE 16, 2023

Technology’s continuous advance is affecting every profession, including public relations. In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work.

Technology 146

Technology Crisis Management Social Media Training 146

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The service enables customers to convert “their press release from PR Newswire into a digital media asset that can be…placed across paid publications.”.

Publicity 85

Publicity Survey Enterprise Pitching 85

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

APRIL 15, 2021

A big part of my job is writing award entries for our various ad tech, martech, AI, and cybersecurity clients. While it can be challenging for solutions providers to get customers to agree to go public with ROI and revenue numbers, they should make every effort to capture such proof points. An award submission should be tough to write.

Case Study 298

Case Study Study B2B Technology 298

Stern + Associates

FEBRUARY 22, 2023

While ChatGPT’s rise was a great moment of success for the brand itself and for the mainstream adoption in AI, the moment had another unintended consequence, as it thrust technology creators and brands into the public spotlight. Need help with your tech communications in 2023? Connect with us to build an exciting future for your brand.

Communications 62

Communications Technology Software Resources 62

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52

Writing How To Engineering Industry 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

DECEMBER 19, 2023

Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry. Sometimes I write a complete blog post on a report – and other times it’s just a blub. At the end of the year, I go back through all my writings and pick out some of the statistics that stand out to me.

B2B 106

B2B Survey Pitching Software 106

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

DECEMBER 21, 2017

The warmth of the holiday season reminds us that for some PRSA leaders, public relations is a family affair. Edelsburg, chief operating officer of Muck Rack , a PR and communications-software company based in New York, is a third-generation PR professional. Four of the six adults in the Shank family work in public relations. “We

Publicity 150

Publicity Radio Technology Sports 150

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We write plans that cover several months and in our personal lives we may do the same. If we can’t reach someone with one form of communication, we have back-up plans to get that quick response. Communication is key – In any good relationship, communication is key. PR people may even double-text or call when dating.

Product Launch 296

Product Launch Training Interviews Software 296

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The practice of public relations has probably evolved more rapidly in the past several years than ever before. Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content. The core skills we need as PR professionals have also changed. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. PR writing may not be what you think.

Writing 147

Writing Storytelling Pitching Creativity 147

Sword and the Script

JULY 5, 2022

The way to flip this around – from a messaging standpoint – is to focus on the number of PR people using PR software for media databases. Reporters change beats and publications so often that the cost to keep media databases up-to-date is high. Using AI to shop coverage of surveys. Content picks. International media. Media relations.

Technology 93

Technology Software Survey Internal 93

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility.

B2B 295

B2B Industry Company Case Study 295

Cision

MAY 23, 2016

What I want to do in this post is discuss five ways that we can communicate more effectively despite our overestimation of common experiences. Unless people understand clearly what you’re talking about from the get-go, your communication is doomed. “ visual social media” or “Instagram”). Experience.

Communications 206

Communications Television Transportation Study 206

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

What differentiates a powerful public relations program from one that’s just okay? In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. Let’s say you’re working to promote a supply chain software sold to equipment manufacturers. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

Sword and the Script

JUNE 7, 2022

As a communications pro, you are generally privy to conversations the rest of your peers are not. There’s another factor at play here too – and that’s the track record of M&A in PR software. It’s worth noting, that several prominent PR software providers white label TVEyes in their own solutions. Third largest in the U.S.

Software 85

Software Pitching Internal International 85

The Resolution Blog

DECEMBER 1, 2015

What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile! We’ve met a handful of PR professionals learning from software development in order to better integrate campaigns and work more reactively. We started with communications, product management and marketing.

Banking 120

Banking Communications Software Google 120

Sword and the Script

JANUARY 9, 2024

Yet, it’s important to pay attention to this stuff if your business buys PR software. You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations.

Brand 152

Brand Branding Reddit Pitching 152

NewsWhip

JUNE 14, 2023

G2 is the largest and most trusted software marketplace, assisting 80 million individuals annually in making informed software choices through authentic peer reviews. Every year, they evaluate and rank the top companies worldwide by analyzing up-to-date reviews provided by real users. So we’d greatly value a review on G2 here.

Leadership 78

Leadership Software Customer Service Small Business 78