PRSay

JULY 21, 2020

On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. It’s very important for companies to communicate their efforts along this journey. Now is the time to listen and learn.

Communications 193

Communications Brand Branding Crisis Communications 193

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Data 195

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. One of these principles explicitly states that “AVEs are not the value of communications.” .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand.

Resources 195

Resources Technology Data Tools 195

PRSay

SEPTEMBER 16, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Since communication was brought in early on, the team was able to create a Health Consequence Infection (HCI) SharePoint site. This year’s theme is “Doing the Right Thing.”

Ethics 203

Ethics Public Affairs Crisis Management Training 203

PRSay

APRIL 15, 2020

Our college intern is settled back in his childhood home, balancing online classes and remote work. We’re equipped to remotely provide communications support — arguably needed now more than ever — efficiently and effectively from anywhere. Communicate expectations. Communicate openly and often. Keep the routine.

How To 195

How To Meeting Employee Internal 195

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. One of these principles explicitly states that “AVEs are not the value of communications.”.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

PRSay

APRIL 29, 2020

As the coronavirus pandemic forces companies to lay off workers, businesses need communications services more than ever. That paradox was something that an April 24 PRSA webinar sought to clarify for PR job-seekers. The event was hosted by Vanessa Yanez, global head of print communications at HP in San Mateo, Calif.,

Marketing 177

Marketing Financial Crisis Communications Print 177

Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). Want a bigger budget?

Measurement 150

Measurement Analysis Data Blogging 150

PRSay

FEBRUARY 24, 2023

Bohush, a PR specialist at MacPaw, a software company headquartered in Kyiv, shared her harrowing experiences and lessons learned during a recent livestream webinar hosted by PRSA’s Thoroughbred Chapter in Kentucky. Bohush and her communications team managed to issue eight news releases during the first five weeks of the war.

Software 145

Software Energy Internal International 145

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Invest in communications experience.

Government 139

Government Survey Ethics Media 139

PR in High Definition

DECEMBER 17, 2020

Communicating in a global crisis. Effectively communicating in a crisis is tough, as some companies have learnt this year (some better than others). Did you catch our webinar ran by our European PR experts? Employee communications after sudden transformation. must-read for any internal comms departments!

Reputation 133

Reputation Creativity Crisis Employee 133

PRSay

APRIL 15, 2021

For insights, PRsay asked 14 communicators for their thoughts on the factors that a company should consider before weighing in on a social issue. . ” — Kristie Colón, Communications Director, University of Kentucky College of Pharmacy. Other times, it can communicate quiet complicity and a tacit nod to the status quo.”

Company 189

Company Employee Internal International 189

NewsWhip

MARCH 27, 2023

This is only likely to increase as communications, marketing, and insights become more and more intertwined. The conversation was wide-ranging and lasted for about 90 minutes, but here were five key takeaways from the discussion. We’ve seen numerous examples of this recently, some of which are outlined in our recent crisis report.

Data 148

Data Crisis Corporate Crisis Management 148

Presspage

FEBRUARY 8, 2021

The modern online newsroom has become a strategic tool for communicators. Ensuring brand messaging is consistent across all channels, internally and externally is more difficult than ever—especially in a crisis. At this year's Digital Summit & Crisis Management Bootcamp in Huntington Beach, CA.,

Crisis 78

Crisis Crisis Management Reputation SEO 78

PRSay

APRIL 22, 2020

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. For others, working remotely is their everyday routine.

Employee 176

Employee Crisis Survey Study 176

Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Register for our free webinar now! Don’t miss Matthew’s free webinar! Does video have any weaknesses? Register now!

Video 120

Video Brand Branding Trends 120

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What are the Basics of Crisis Communication Planning? What is Media Monitoring? What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. It’s not just about content, or search, or conferences, or advertising, or a webinar. 3) “Thought leadership can’t be outsourced.

Corporate 74

Corporate Communications Survey Employee 74

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built.

Ethics 75

Ethics Communications Agency Technology 75

PRSay

FEBRUARY 24, 2017

No audience affects your job security more than your own leadership team. That’s why presenting campaign results to executives may be a communicator’s most essential skill. It’s also a skill the communications team at Southwest Airlines has mastered. Brian Pittman is a veteran journalist, communicator and marketer.

Social Media 117

Social Media Airlines Media Meeting 117

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue. Am I making them proud?

Publicity 171

Publicity Nonprofit Customer Service Writing 171

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. When I spoke at National Speakers Carolina Chapter ‘s Speaker Intensive at NASCAR Hall of Fame, I met Scott Love.

Strategy 52

Strategy Training Insurance Insurance 52

wiredPRworks

MAY 23, 2022

Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide.

LinkedIn 52

LinkedIn How To B2B Social Media 52

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. As strategic communicators, we know the importance of planning for a crisis. There are several resources on crisis planning, including books, PRSA courses and webinars. Not on my list? Managing a Chapter crisis.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

PRSay

FEBRUARY 21, 2023

16 episode of S&T Live , marking the one-year anniversary of PRSA’s monthly webinar series on LinkedIn. Melton is now communications strategist for the Johns Hopkins University Applied Physics Laboratory in Laurel, Md. I don’t know how to get there, but I’m going to try.’” Melton was guest speaker for the Feb. Sponsored by the U.S.

Storytelling 67

Storytelling Writing Journalism LinkedIn 67

wiredPRworks

FEBRUARY 14, 2022

Panelists include: B2B Nicholas Love of G&S Communications, B2C Elly Deutch Moody of McDonald’s, NFP Jennifer Goodsmith of Anti-Cruelty Society, and Startups Danielle Mullen of Semicolon Bookstore. Social Media Trends in B2B: Nicholas Love , Vice President of Digital Marketing | G&S Business Communications.

Social Media 52

Social Media Trends B2C Media 52

Onclusive

JUNE 1, 2023

Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening? Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

APRIL 19, 2022

You don’t have interns firing off marketing emails or press releases – don’t do that here either. That’s not a slight against interns, but the point is you need some with the time, experience and judgment to be what is, essentially, the face of a company to an important group of people. Treat it like editorial content (because it is).

B2B 105

B2B Twitter Brand Branding 105

PRSay

JUNE 24, 2022

was the guest for the June 23 edition of “ S&T Live ,” PRSA’s free, monthly webinar series on LinkedIn that delves further into topics covered in its award-winning newspaper Strategies & Tactics. He recommends “meeting-free weeks,” which increase productivity, communication and trust, while reducing stress, he said.

Policies 73

Policies Newspapers Financial Meeting 73

PR in High Definition

MAY 26, 2021

As such, whole teams are now being dedicated to customer advocacy – top clients working hand-in-hand with the company to help gain awareness in the industry through the likes of events, speaker engagements and thought leadership. Building up this trust with your customers first hinges on how you communicate with them.

B2B 62

B2B Banking Corporate Internal 62

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” In the spirit of transparency, Marketwired is a client of my company, Pure Performance Communications. it’s pretty clear that content marketing is an important part of a broader communications program.

Survey 90

Survey Marketing Content Marketing Measurement 90

Deirdre Breakenridge

JANUARY 13, 2015

i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. There are far too few women in leadership positions, which often times are the positions event organizers target when they’re searching for speakers. Communicate inclusiveness.

Conference 150

Conference Training Healthcare Policies 150

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

PRSay

AUGUST 15, 2016

Domestic and international terrorism, in all its manifestations, can cause extreme anxiety, feelings of helplessness, and xenophobic and racial mistrust. PRSA leadership has made the decision to address these issues in order to provide our membership with ways to cope, and offer messages of understanding, and healing. Rochelle L.

Ethics 60

Ethics Leadership Resources Employee 60

Solo PR Pro

SEPTEMBER 26, 2023

For communications professionals, particularly independent consultants who often navigate diverse markets single-handedly, this means cultivating a deep sense of cultural intelligence or CQ. Possessing cultural intelligence can drastically impact how communication strategies are developed and how they resonate with different audiences.

Communications 68

Communications Pitching Internal International 68