PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

Communications 190

Communications Sports Journalism Fashion 190

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

Measurement 370

Measurement How To Analysis Data 370

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Onclusive’s proprietary PR Attribution is the most reliable and scalable impact measurement tool for communications. Why technology ROI matters.

How To 397

How To Software Media Analytics 397

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. Badly timed pitching means reporters might call you out in a snarky email, or worse – shame you on social media. This is the quickest way to sow distrust, alienate reporters and tank your campaign.

Pitching 240

Pitching How To Report Radio 240

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Again, communication is key. . It’s PR, not ER. Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

JULY 1, 2020

As most PR people know, reporters don’t read every pitch that lands in their inbox. Earn reporters’ interest with an inviting subject line that’s concise, informative, and relevant. A good subject line will entice reporters to open your email. Stumped on how to spice up your follow up? Say more by saying less .

Pitching 380

Pitching Writing How To Report 380

Agility PR Solutions

MARCH 22, 2023

As communicators are well aware, the need to unlock greater business value from data is clear, and new research from digital enterprise software firm BMC asserts that a well-defined DataOps strategy is emerging as the key to manage and integrate analytics to uncover new opportunities, quickly respond to issues, and even respond to previously unforeseen (..)

Data 86

Data Report Company Enterprise 86

PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Changing the squares on one side of the cube always impacts the squares on another side,” said Fred Cook, director, USC Center for Public Relations, when announcing the report.

Reputation 161

Reputation Corporate Report Employee 161

PRSay

DECEMBER 15, 2023

More and more, communications professionals are faced with situations that prompt discussion on if, when and how societal issues and current events, at home and abroad, should be addressed by their organizations. For many employees, even the communication they did receive missed the mark. The survey of U.S. The survey of U.S.

Communications 170

Communications Employee Leadership Internal 170

Stern + Associates

MARCH 3, 2023

March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. In communicating on behalf of clients, we can never set up a problem and then be vague about how to solve it. FDR was, among other things, a master of public relations.

Communications 106

Communications How To Banking Government 106

Onclusive

MARCH 18, 2021

Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? Below are three key things to consider as you craft your monthly, quarterly, and campaign reports for various target audiences.

Measurement 195

Measurement Report Reputation Analysis 195

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Onclusive

OCTOBER 19, 2021

Here is our recommended business case outline for communications teams: Executive summary (elevator pitch) The challenge (business need) The solution (objectives, outcomes, supporting data, alternatives, risks) The benefits (for key stakeholders) The cost (budget, resources, one-time / recurring) Timeline, measurement & reporting.

How To 396

How To Measurement Data Writing 396

Landis PR

NOVEMBER 14, 2022

A recommended approach that tackles our new realities can be summarized in seven simple steps and tactics: Be empathetic: PR pros can no longer put together a communications plan considering only what companies want to communicate but also what the public wants to hear. Why not use this to our advantage in communications plans?

Communications 98

Communications How To Local Survey 98

Newsfile

OCTOBER 24, 2023

Avoiding PR communication mistakes in this important market is paramount for PR pros. This means that avoiding PR communication mistakes is probably high on your list of priorities. This means that avoiding PR communication mistakes is probably high on your list of priorities. in the coming years.

Communications 52

Communications How To Corporate Training 52

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

Remember that any byline or report is part of a living discussion that people in a given industry are having. The post How To Interview Experts Like A Journalist: Tips For PR Teams appeared first on Crenshaw Communications. That’s the context you should keep in mind when working on content that requires expert insights.

Interviews 296

Interviews How To Reddit Journalism 296

ImPRessions - Crenshaw Communications

MAY 10, 2021

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. If there is no local news angle, the reporter will ask, “How is this relevant to Staten Island?” Know when and how assignments are made.

Local 292

Local How To Newspapers Pitching 292

Reputation Us

FEBRUARY 7, 2023

Taking your communication efforts to the third power considers all audiences The Golden Rule of real estate is the three Ls: 1) Location, 2) Location and 3) Location. Successful businesses consider the “three Cs: 1) COMMUNICATE , 2) COMMUNICATE and 3) COMMUNICATE. So how do you strategically allocate your “Cs?”

Communications 97

Communications Real Estate Reputation Internal 97

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. ET Why: We’ve got a lot of ideas to help you overcome some of the challenges How: Click the link above; no registration is required And now on with the summaries of those three reports… 1. and 14% in APAC said the same.

Report 106

Report Publicity Marketing Pitching 106

PRSay

FEBRUARY 23, 2024

In the post-pandemic era, communicators have an opportunity to start fresh with their careers. In this new era, we can apply an entrepreneurial mindset when looking for our next communications jobs. For your job search and your overall career, you are your own chief communication and marketing officer. Target your job searches.

How To 176

How To Employee Nonprofit Technology 176

The Proactive Report

NOVEMBER 1, 2022

Communication is where it all begins. How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If you communicate properly, you will reap the benefits and see growth over time. By Cokey Falkow.

Communications 130

Communications Social Media Employee Crisis 130

ImPRessions - Crenshaw Communications

JULY 20, 2020

Reporters love data and prospective clients are won by seeing interesting data pulls in the trade and business press. Additionally, pulling data internally can be a great way to keep the company involved in the news and add value to those who report on the current news cycles. . Build strong reporter relationships.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

If the event or holiday is too big a stretch or unrelated to your client, your pitch might be ignored, and you can even damage your credibility with the reporter for the future. End-of-Year Predictions (December) : As the year winds down, reporters are always working articles looking ahead to the following year.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community. According to Gartner’s 2023 Future of Work report , m any organizations just aren’t keeping up with what workers want.

Brand 156

Brand Branding How To Employee 156

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. A keen look at reporter requests through HARO can also help move the needle for quick media opportunities. Go for “quick wins”.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. A keen look at reporter requests through HARO can also help move the needle for quick media opportunities. Go for “quick wins”.

How To 203

How To Case Study Meeting Pitching 203

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Publicize your plan of action to rectify the situation to show how important this is, and report back on it often. If you do it right. You can register here.

Reputation 195

Reputation Automotive Brand Branding 195

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Data 195

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Director of Communications, Yext. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

The Resolution Blog

MAY 17, 2016

Join us for a live webinar to find out how to best use Coveragebook.com. We’ll show you how to produce beautiful reports, demonstrate accurate PR metrics and save yourself hours in your busy PR schedule! Join Stella and Laura from the Coveragebook.com team and be taken on a tour of the reporting tool.

Report 120

Report How To Tools Communications 120

ImPRessions - Crenshaw Communications

MARCH 18, 2020

If you normally report into an office, the occasional WFH day can be special. Communicate with your colleagues as you normally would. The post How To Be Productive Working From Home appeared first on Crenshaw Communications. Photo by Andrea Piacquadio.

How To 248

How To Conference Instagram Training 248

PRSay

OCTOBER 17, 2022

in the southwest part of the state that includes the Gulf Coast city of Naples, Trish Robertson, APR, is using every communications tool at her disposal to help restore voters’ trust. On Twitter , she helps Edwards communicate clearly about voting. It allowed people, during COVID, to have options [for how] to vote.

Communications 183

Communications Video Social Media Facebook 183

Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Building an impactful communications team. As an executive, you have the power to set up your communications team for success from the start. Outlining clear roles and responsibilities.

Communications 195

Communications Corporate Measurement Reputation 195

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. They’re also how we get face time with team members and clients, develop a mutual rapport, and generally show our value. Regular “touch-base” calls are a PR agency staple.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. They’re also how we get face time with team members and clients, develop a mutual rapport, and generally show our value. Regular “touch-base” calls are a PR agency staple.

How To 156

How To Meeting Case Study Survey 156