David PR Group

MARCH 16, 2020

Upon reaching VRBO on the phone, the customer service representative reminded me that I would normally have forfeited the entire cost of my trip, but the platform was encouraging its property owners to give full refunds for rentals impacted by COVID-19. then you need to actively let your customers and prospects know this.

Communications 105

Communications Brand Branding Policies 105

5W PR

OCTOBER 24, 2019

In preparation for this year’s holiday season, Facebook is introducing some enhancements to its business pages. These enhancements and additional features are designed to help streamline business operations on Facebook as traffic ramps up for the holiday season.

Facebook 60

Facebook Tools Advertising Advertising 60

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 2: Identify your communications channels.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Stephen Waddington

DECEMBER 2, 2019

It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. It’s indicative of the fact that outside of customer service social media engagement has largely become a paid activity. Digital PR moves fast as Danny Whatmough, chair of the PRCA Digital Group suggests in his introduction.

Digital PR 78

Digital PR Report Communications Crisis Management 78

Communications Conversations

NOVEMBER 8, 2018

In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. This is second only to Facebook. It’s a COMMUNITY play. Case in point: Brands like Microsoft that use Reddit as a customer service channel.

Social Media 121

Social Media Reddit Pinterest Communications 121

prTini

OCTOBER 20, 2016

As more and more customers turn to Facebook, Twitter, Yelp, and other social channels to ask questions or make complaints, keeping up with customer service is no easy task. Set alerts on your phone to make sure you catch customer service questions quickly and respond in real-time. Email me and let’s discuss!

Customer Service 28

Customer Service Community Social Media Radio 28

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Twitter serves a unique role as a communication channel that can’t be found anywhere else. Source: Forbes.com).

Twitter 235

Twitter Customer Service Web Facebook 235

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Communications Conversations

JUNE 18, 2020

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. Social media marketers have been investing in Facebook and Instagram for years.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Facebook Messenger. It turns out that it was a shrewd move on Facebook’s part.

Skype 120

Skype Facebook Customer Service Google 120

Beyond PR

JULY 20, 2017

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. Communicators must use a multi-channel approach to effectively reach their target audiences – no secret there.

Communications 64

Communications YouTube Analytics Instagram 64

Communications Conversations

SEPTEMBER 8, 2021

While a good chunk of brands still use Twitter as a customer service tool, some are starting to move away from Twitter and not devote the resources platforms like Instagram, Facebook and LinkedIn are receiving. No replies (that’s customer service). Especially retweets and replies. That’s it.

Twitter 149

Twitter Company Brand Branding 149

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Social Media 156

Social Media Trends Media Instagram 156

PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. Despite these challenges, communications professionals may want to reevaluate how they use Twitter. Is it time to invest more of your communications resources into content on Instagram or LinkedIn?

Trends 127

Trends Pitching Twitter Nonprofit 127

Landis PR

DECEMBER 20, 2021

Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Social channels supplied companies with real-time feedback on customer behavior. Customer Service. Companies can also move to a private communication method, such as DM’s on Twitter.

Social Media 52

Social Media Brand Branding Customer Service 52

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

OCTOBER 4, 2018

For starters, there’s this trend line: Then, you look at the huge growth in Facebook Messenger over the last few years: And then you see this insane growth curve for WhatsApp: Clearly, private messaging is taking off as a primary way for people to communicate on their phones (and, to an extent, online in general).

Trends 109

Trends Marketing Instagram Social Media 109

Cision

NOVEMBER 30, 2015

What I want to do in this “Cyber Monday” piece is to look at five common misunderstandings about communicating with and converting digital and social customers. Take a look at Kohl’s Twitter replies and Facebook replies , and you’ll see that many customers use social media to resolve their issues with the brand.

Social Media 120

Social Media Facebook Print Advertising 120

Communications Conversations

MAY 29, 2019

Your brand was just getting started on Facebook. You were building a community. And you were engaging this community with interesting content (OK, maybe it wasn’t always interesting, but bear with me!). Then, a few years later, Facebook changed everything. Yep, community is primed for a comeback.

Viral 98

Viral Community Reddit Facebook 98

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke.

Crisis 136

Crisis Privacy Airlines Facebook 136

Melissa Agnes

SEPTEMBER 16, 2014

A social media manager loses their temper in a customer service post on Facebook. Your social media manager needs to be more than someone who just knows how to schedule posts on Facebook. Do they know how to use filters on Facebook to weed out obscenities and hate speech? Facebook isn’t Twitter, right?

Social Media 239

Social Media Crisis Training Media 239

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media. Customer Service (Social Care).

Social Media 120

Social Media How To Media Customer Service 120

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. This isn’t the Communications Only Club.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Yet it may be a mistake to overlook Facebook.

B2B 344

B2B Facebook LinkedIn Small Business 344

Flack's Revenge

DECEMBER 5, 2018

Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. Can the ship be righted? Who said the ship is listing or sinking?

Social Media 149

Social Media Marketing Media B2B 149

Stephen Waddington

MAY 16, 2017

It marks the shift from asymmetrical to symmetrical communication, in a way that James Grunig and Todd Hunt would recognise. This is arguably the most powerful form of media for both internal and external communications. The majority of online communities are used as a means of content marketing, or rudimentary customer service.

Publicity 119

Publicity Customer Service Community Internal 119

Cision

MAY 18, 2015

This is a big deal for PR practitioners and marketers as Altimeter reports that a quarter of all social media falls under the purview of communication , and another 40 percent is the responsibility of marketing. Probably the least exciting aspect of social listening is customer service.

Customer Service 120

Customer Service Social Media Analysis Data 120

Cision

MAY 10, 2016

In this interview, Katja discusses moving toward a channel-led communication approach, choosing the right channels to engage your audience and adapting brand communication based on audience and market. With so many new technologies and platforms, how should brands choose which ones to include in their communication strategy?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Cision

DECEMBER 1, 2015

Or maybe your Facebook page looks like a promotion for your company. Facebook rolled out its Messages for business pages this year. Social media is just another communications channel, like your customer service phone number and email, so get on top of responding. Take the time to do that now.

Social Media 120

Social Media Strategy Media Customer Service 120

Bianchi Biz Blog

FEBRUARY 2, 2023

Based on our experimentation and research, here’s how communications professionals might use it and what some of the pitfalls are. The model can be used to generate tweets, Facebook posts, and other types of social media content that can be used to promote products, events, and other aspects of the company.

Automotive 80

Automotive Training Customer Service Data 80

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

2017 also brought a reckoning of sorts for Facebook. Within weeks, however, Facebook would own up to the fact that it sold more than $100,000 in ads to Russian accounts, and that foreign actors used its feed to spread false and divisive stories about candidates and issues. appeared first on Crenshaw Communications. The Losers.

Airlines 180

Airlines Reputation Journalism Crisis 180

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. Turning customers into fans. I’m not talking about a social media upvote or a Facebook “like.”

Marketing 173

Marketing Storytelling Creativity Privacy 173

Axia PR

AUGUST 17, 2018

It’s evolving and continues to build beyond just marketing or the customer service teams using it. Organizations have begun to use it as their main source of communications internally and externally. Shared media includes publishing to social sites, like Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.

Pinterest 48

Pinterest Media Customer Service Instagram 48

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Plus, your organization’s social channels can be utilized as a way to inform prospects and current customers about product updates and received awards.

Social Media 105

Social Media Media Customer Service Radio 105

Flack's Revenge

DECEMBER 7, 2020

If “communications” or “PR” are in your job description, you may wonder what to do with “secret sauce.” They can build a better interface or “wrapper” and brand on processes and customer service. Or keys to the kingdom. Not necessarily. Your company can innovate in pricing and delivery models.

How To 194

How To Wikipedia Engineering Web 194

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey. More on CMS Hub below. ?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Stuart Bruce

JUNE 24, 2014

Last week I spoke at the FutureComms14 conference and one of my remarks during the panel discussion on the ‘Anatomy of the Modern Communicator’ sparked quite a bit of feedback, both online and in subsequent offline discussions. I therefore wasn’t talking about the wider ramifications of what is becoming known as social business.

Social Media 158

Social Media Media Training Media Training 158