Wadds Inc.

FEBRUARY 15, 2024

The section on reputation risk has raised the ire of the creative community, with a single paragraph being called out as overreach and a form of censorship. This issue of when to take a stand versus when to remain silent is one of the most challenging contemporary issues in corporate communications.

Creativity 105

Creativity Government Financial Reputation 105

PRSay

MAY 21, 2021

As social and public-health factors intensify an already noisy communications environment for organizations, agencies whose communicators collaborate well to address such challenges help build lasting partnerships with their clients. The same goes for the medium used to communicate the message. Ask fearless questions.

Communications 203

Communications Nonprofit Creativity Agency 203

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). PR places a premium on creativity in Covid era. We didn’t get here through convention.

Creativity 96

Creativity Study Ethics Publicity 96

Stephen Waddington

MAY 26, 2021

report explores what’s driven this burst of entrepreneurial activity. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. COVID-19 UK PR Agency Startup report. Services: creativity, data and lead generation, eg. A new Wadds Inc.

Agency 161

Agency Report Print Healthcare 161

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. The results are equally surprising and terrifying.

Report 119

Report Publicity Training Policies 119

Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. Given the nebulous nature of creativity, it’s useful to define creativity with a PR frame.

Creativity 122

Creativity Communications Storytelling Transportation 122

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Crisis communications has changed — and Mr. Wilde should get a raise. 6 Creative PR Ideas for Blended Media.

Crisis Communications 117

Crisis Communications Creativity Crisis Communications 117

PRSay

AUGUST 8, 2023

Marketing and communications professionals have been embracing and experimenting with artificial intelligence to generate content, a new survey by The Conference Board and Ragan Communications finds. He urges communicators to “focus on those places where our human genius is augmented by the power of machines.”

Study 78

Study Communications Conference Survey 78

Contently - Strategy

MARCH 3, 2020

When a famous person passes away, The New York Times can publish a detailed, reported obituary immediately. And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job. Invite legal into the creative process. Respect their time by over-communicating. Trust me.).

Creativity 122

Creativity Marketing Insurance Insurance 122

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. The solution seems to be to get more creative. Here are a few of the key points he made: The Challenge. The Solution. Amrit Gill.

Analytics 141

Analytics Google Creativity Publicity 141

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. Depending on the announcement, we may seek an exclusive, meaning one reporter has access to the news before others. It’s a common term in dating, but when it happens in PR, a job based around effective communication, it’s particularly frustrating.

How To 321

How To Media Report Pitching 321

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Doctor Spin

FEBRUARY 15, 2024

Here are communications synonyms (with explanations). Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? And what are some communications synonyms? Here we go: Communications Synonyms Communications synonyms (and explanations).

Communications 52

Communications eBook System Corporate 52

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

End-of-year reports, final rounds of prediction pitching, and 2022 planning are all top-of-mind as we prepare for a well deserved holiday break. PR people are considered masters of spin and creativity. — Happy Holidays from all of us at Crenshaw Communications! Please enjoy “The 12 Days of Christmas: PR Edition.”

Creativity 296

Creativity Interviews Pitching Meeting 296

PRSay

SEPTEMBER 30, 2019

Author Harper Lee did much of her creative thinking while golfing. Welcome to the process of incubation — the part of the creative formula where you take your eye off the ball, step away from the keyboard and let the back of your mind work on your project for awhile. Where did that brilliant idea come from? No one really knows.

Creativity 120

Creativity Writing Training Meeting 120

5W PR

DECEMBER 1, 2020

Instead, according to some reports, people seem to be a lot more interested in stories about the pandemic but how it changed people’s lives. All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public.

Creativity 88

Creativity Pitching Small Business Media 88

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Confident in communicating directly, clients now recognize the SAE as one of the go-to on the team. Strong communication skills. Summer Fridays.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

MARCH 15, 2022

They should be able to deploy any of the communications tools at their disposal to get results. The agency is proactive and creative. It’s often up to the PR agency to come up with creative proactive ideas that will garner media interest – even when there’s no news to share with reporters. The firm challenges you.

Agency 322

Agency Creativity Strategy Communications 322

NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. Communications professionals are now creating a suite of best class tools to help them successfully do their job. Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators.

Tools 78

Tools Communications Pinterest Analytics 78

Presspage

JULY 17, 2023

Navigating the challenges of global communications requires organizations to develop effective strategies that address the unique needs of operating on a global scale. By implementing the following strategies, organizations can overcome challenges and enhance their global communications efforts.

Strategy 78

Strategy Communications Local Tools 78

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness. PR Plans Performance Communications.

Communications 78

Communications Analysis Leadership SEO 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Daily client communication to update, report on and discuss media relations. Creative and energetic personality! . Summer Fridays.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Brands get creative on social channels. For example, if your brand just put out a report with interesting stats, the information can be turned into engaging graphics or charts to engage not only customers, but journalists. Breaking news happens fast, and reporters writing stories are looking for a quick reaction.

Social Media 322

Social Media Data Report Tools 322

Landis PR

NOVEMBER 14, 2022

A recommended approach that tackles our new realities can be summarized in seven simple steps and tactics: Be empathetic: PR pros can no longer put together a communications plan considering only what companies want to communicate but also what the public wants to hear. Why not use this to our advantage in communications plans?

Communications 98

Communications How To Local Survey 98

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

It’s a matter of identifying key findings, building a report or release, and planning media outreach to support key insights. Just because you don’t have a full report doesn’t mean the data is useless. The post 5 Ways PR Supports Content Marketing appeared first on Crenshaw Communications. Case studies.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

PRSay

MARCH 4, 2024

Having worked in a variety of roles within the AP since 1992, Anthony asks reporters “to challenge their assumptions about how a story will unfold, to do it well, accurately, adeptly and quickly,” he said. The post Associated Press Story Innovator Ted Anthony Urges Communicators to Be Curious first appeared on PRsay.

Communications 97

Communications Storytelling Community Writing 97

Stephen Waddington

JULY 6, 2020

Creative and social activities have been particularly challenging. Ofcom released a new report on consumer internet usage last week. The Ofcom Online Nation report shows that in April 2020, during the height of the coronavirus lockdown, UK adults spent a daily average of four hours and two minutes online.

Report 130

Report Video Television Trends 130

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. A report published by LinkedIn and Imperative writes, “…companies are seeing that purpose-oriented employees are more productive and successful.”

Internal 139

Internal International Communications Strategy 139

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Again, communication is key. . With this, my mind is fresh everyday to think creatively for clients.

Publicity 334

Publicity How To Agency Product Launch 334

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. Here are three main takeaways from their report: 1.

Trends 151

Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. He’s used it for quick generation of agendas, reports, captions, titles, and even executive quotes and rough content. appeared first on Crenshaw Communications.

Tools 353

Tools Trends Creativity B2B 353

ImPRessions - Crenshaw Communications

JUNE 30, 2021

The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. Occasionally checking a reporter’s recent work is not enough. Working at the convenience of the reporter and the client can be a tightrope walk.

Media 333

Media Pitching Report B2B 333

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. January of 2020 was when the first reported cases of COVID appeared in the U.S. How do we navigate ongoing changes in healthcare communications? What have we learned?

Healthcare 98

Healthcare Communications Measurement Resources 98

PR in High Definition

FEBRUARY 27, 2023

In the B2B tech PR and communications industry, there are several ways that generative AI could revolutionise how we work. As an experiment, I asked ChatGPT: ‘’What are the top four ways that generative AI will change the PR and communications industry for the better?’’ The post How will ChatGPT impact the communications industry?

Industry 62

Industry Communications Technology Reputation 62