Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Reputation 195

Reputation Corporate Brand Branding 195

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Gather the information. Director of Communications, Yext. Analyze the data you’ve collected.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

MAY 12, 2023

We know nothing about the personal life of Karolina Novotney, the unflappable chief communications officer of the fictional Waystar Royco Co. She’s a corporate PR archetype. Then there’s the controversial Irena Briganti, who as Fox News’ SVP of Corporate Communications, may be a model who’s closer to home.

Communications 193

Communications Corporate Crisis Reputation 193

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Communicate openly and honestly about the brand, products, and business practices.

Corporate 78

Corporate Industry Communications Ethics 78

PRSay

NOVEMBER 4, 2022

And the work of our corporate communications team had turned to sharing accurate, timely information and serving as an important adjunct to under-resourced public health agencies. As communicators, our team wasn’t just fighting a pandemic, we were waging a war — a war on misinformation.

Ethics 164

Ethics Social Media Education Resources 164

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

Reputation Us

FEBRUARY 27, 2024

PART 2 (of 5) – Reputation Value and Risk Insurance companies increasingly recognizing a solid corporate reputation as a valuable and insurable asset. Risky Value So how do you determine the value of your corporate reputation in order to mitigate potential risk to it? Your company’s good name is one of your greatest assets.

Reputation 78

Reputation Corporate Insurance Insurance 78

Stephen Waddington

JULY 1, 2021

A report by Allegory sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and proposes a framework to support planning. I’ve been working with the team at Allegory to explore the issue of Corporate Digital Responsibility (CDR).

Corporate 141

Corporate Report Privacy Government 141

PRSay

APRIL 14, 2022

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. This story also highlights how unclear communications can lead to unintended outcomes. It is the responsibility of every employee communicator to deliver messages free from assumptions. Cultivate trust. Collect feedback.

Employee 187

Employee Communications Internal International 187

ImPRessions - Crenshaw Communications

MARCH 20, 2018

Measuring Corporate Reputation: Perception or Performance? Reputation Dividend Report and Fortune’s World’s Most Admired Companies list survey corporate executives and financial analysts. Both the Harris Poll RQ and the just released Global Reptrak Top 100 placed Walt Disney Corporation at #5. ” Meanwhile, the U.S.

Corporate 160

Corporate Reputation Measurement Financial 160

Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Building an impactful communications team. As an executive, you have the power to set up your communications team for success from the start. Outlining clear roles and responsibilities.

Communications 195

Communications Corporate Measurement Reputation 195

The Proactive Report

NOVEMBER 1, 2022

Communication is where it all begins. How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If you communicate properly, you will reap the benefits and see growth over time. Why is communication so important?

Communications 130

Communications Social Media Employee Crisis 130

PRSay

JANUARY 19, 2021

Only 35 percent of respondents have faith in social media, while 41 percent consider corporate “owned media” truthful and 53 percent trust traditional media. People now expect corporations to address today’s challenges as rigorously as they pursue profits, the report says. Trust in all news sources has fallen to record lows.

Government 157

Government Report Survey Media 157

PRSay

DECEMBER 15, 2023

More and more, communications professionals are faced with situations that prompt discussion on if, when and how societal issues and current events, at home and abroad, should be addressed by their organizations. PRSA has assembled a resources page to help inform the decision-making process. The survey of U.S. The survey of U.S.

Communications 170

Communications Employee Leadership Internal 170

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. How you plan to communicate the brand refresh. Informative?

Corporate 270

Corporate Brand Branding Guidelines 270

Doctor Spin

FEBRUARY 15, 2024

Here are communications synonyms (with explanations). Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? And what are some communications synonyms? Here we go: Communications Synonyms Communications synonyms (and explanations).

Communications 52

Communications eBook System Corporate 52

Doctor Spin

JANUARY 19, 2024

Here are my principles for communicative discipline. Communication is important. For organisations, communication is critical for long-term survival. Therefore, as a public relations adviser, I adhere to a series of principles to uphold communicative discipline. Corporate Cringe. 2 Silfwer, J. 2020, May 23).

Communications 52

Communications eBook Leadership Corporate 52

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Reputation Us

DECEMBER 15, 2023

As the dynamics of technology, communication and consumer behavior evolve, our annual list of Eight Reputation Enhancement Actions serves as a guide for 2024. Listening, learning and adjusting your communication style to speak the language of your audience, not just your company rhetoric, strengthens connections and trust.

Reputation 78

Reputation Corporate Real Estate Technology 78

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

Corporate 107

Corporate Communications Crisis Management Crisis 107

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Those blogs probably drive organic traffic to their corporate sites (a huge goal, I’m sure).

Blogging 109

Blogging Corporate Survey Interviews 109

5W PR

APRIL 26, 2021

However, several tragic 2020 events have accelerated calls for diversity and inclusion (D&I) and with that have also come moves to improve the corporate culture in many organizations. What Makes For Good Corporate Culture? For many observers, good corporate culture is also about employee empowerment and engagement.

Corporate 88

Corporate Employee B2C Internal 88

Stern + Associates

JULY 27, 2023

Over the past year or so, there’s been a big (and now accelerating) shift in the climate around sustainability communications. But is this the right communications strategy? In short, sustainability communications will become more important as sustainability as a concept becomes more controversial.

Communications 86

Communications Corporate Government Energy 86

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. There should also be participation opportunities for distributors and partners, and support in some fashion from every corporate department.

Corporate 168

Corporate How To Employee Nonprofit 168

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools.

Automotive 78

Automotive Policies Employee Corporate 78

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. The communications team is using tools originally meant for marketers.

Communications 210

Communications Measurement Tools Enterprise 210

5W PR

MAY 7, 2018

The world of communication is constantly evolving, thanks to ever-more innovative technology. Today, people have more than one way to communicate with their friends, family, and even colleagues. Corporate communications can be the key to maintaining a company’s reputation and helping to build its presence in the outside world.

Corporate 60

Corporate Communications Employee Training 60

Melissa Agnes

APRIL 11, 2016

Information silos can trigger issues and handicap your crisis management. True crisis preparedness requires more than a plan, it requires the right corporate culture. Part of ensuring the right corporate culture means adapting the right mindset. What is an information silo, you ask? It’s a more traditional (a.k.a.

Crisis 100

Crisis Crisis Management Exercises Corporate 100

PRSay

MARCH 6, 2020

For communications professionals, it’s imperative to be proactive and bring together key people within your organization for planning and strategizing sessions. It’s important to help them feel less anxious and more informed. You must remain calm, gather the facts and make informed decisions.”. Being proactive.

Communications 212

Communications Employee Crisis Policies 212

PRSay

OCTOBER 16, 2020

With voting rules varying from state to state, communicators can help Americans understand the logistics of receiving and casting their ballots, according to representatives of voting-rights organizations who participated in an Oct. 6 webinar sponsored by PRSA’s Diversity & Inclusion Committee.

Communications 201

Communications Nonprofit Employee Local 201

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

OCTOBER 13, 2021

Shaw, corporate vice president, communications at Microsoft. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Trust ‘can’t be a communications strategy.’. We’re going to be about a change,” Sherinian said.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? Why your corporate website should still be used as a crisis communications home base. This is a good question.

Crisis Communications 100

Crisis Communications Corporate Crisis Real Estate 100

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2023

The information was useful and relevant, but the Ford’s op-ed mainly succeeded because it outlined the plan to get formula back on store shelves. Remember, it’s not about you Whether it’s a corporation or an entertainment personality, a self-involved apology is a turn-off. Both Drew Barrymore and Rep.

Publicity 343

Publicity How To YouTube Video 343

Reputation Us

NOVEMBER 3, 2022

More information about ReputationU is available at Reputationu.com. The post University of Oregon School of Journalism and Communication Students Enroll in ReputationU appeared first on ReputationUs.

Journalism 78

Journalism Communications Nonprofit Reputation 78