Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. It’s a primary communications channel both internally and externally. Owned media, aka content, is content you produce that lives on your website or blog.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 0

How To Content Marketing Conference Analytics 0

The Resolution Blog

MAY 17, 2017

PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. With better measurement. There are multiple lines of communication between brands and audience (just this week UK PR blogger Stephen Waddington outlined this).

How To 120

How To Measurement Financial Report 120

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey.

Media Relations 113

Media Relations Media Survey Pitching 113

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. We have to figure out how to communicate a product’s worth in a meaningful way. If these sound familiar to what you face as a marketer, you’re not alone. Focus groups, surveys, and ethnographic research are all common tactics for marketers.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Quality referral traffic from press releases.

Study 140

Study Media Relations Media Measurement 140

Cision

OCTOBER 14, 2016

Or maybe email marketing is still strong and steady, while your online ads are stumbling. “The more your teams can measure, the more you can see where to invest,” writes Laurie Smith in Aligning Strategic Communications with Business Goals. But start out with one change so you can measure the impact that tweak had.

Marketing 120

Marketing How To Measurement Instagram 120

Contently - Strategy

JULY 24, 2019

We know that not every content marketer begins their program from scratch. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job. Analyze your benchmarks and set new goals.

Strategy 111

Strategy Content Marketing Measurement SEO 111

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear. Further, Ms.

Case Study 100

Case Study B2B Study Marketing 100

Contently - Strategy

APRIL 28, 2022

The C-suite is always looking for the bottom line when it comes to marketing, as they want to see how marketing connects to the company’s financial reality. Nearly 80 percent of executives don’t trust their marketing team and believe that marketing misses opportunities to increase company revenues in measurable ways.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Identifying backlinks.

Technology 170

Technology Publicity Software Pitching 170

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. Owned media is content you create on a platform you own, such as your company’s website or blog. Unfortunately, many organizations take a “publish it and they will come” approach to their content.

Exercises 198

Exercises Google Writing Blogging 198

PR 20/20

NOVEMBER 30, 2022

This audit is a key piece of the puzzle when we start working with new partners to build long-term, custom marketing plans that win executive buy-in and align with stakeholder goals. For the full 40+ questions, download our Comprehensive Marketing Audit Template. What makes our company unique in the market? Performance.

Marketing 52

Marketing Technology Internal International 52

Shift Communications

JULY 5, 2016

Take a look at the number of news stories per quarter, as measured by the Google News database of accredited news sources: It took from 1979 to 1995 to publish just over 18 million news stories. Download your copy today: Christopher S. Vice President, Marketing Technology. In 2009 did we exceed 18 million stories per year.

Publicity 110

Publicity eBook Analysis Google 110

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 75

How To Content Marketing Conference Analytics 75

Beyond PR

OCTOBER 27, 2016

I’ve loved communications from the moment I set foot in the industry. Fortunately for me, my role has always been embedded in the Marketing department, a position I don’t take for granted after hearing from my peers about the odd places their communications team may be structured within their organizations: under the CFO (finance?!),

Communications 40

Communications Tools Analytics Television 40

Polaris

NOVEMBER 24, 2014

The marketing and communications group can’t make a hire unless it obtains several proposals from different vendors. Marketing and PR includes everything from media relations and blogger outreach to content marketing and social media, not to mention government relations, internal communication and issues management.

Marketing 168

Marketing Policies Agency eBook 168

Critical Mention

MARCH 13, 2019

Anthony: I had a professor at Harvard Business School that insisted that sales is part of the marketing function, it being one go-to-market-choice. I argued that marketing is part of the sales function, because no company measures their results in marketing, they measure their results in sales—a result that marketing helps to enable.

Interviews 65

Interviews B2B Measurement Blogging 65

Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. So, what should content marketing for financial services look like in 2024? Here are her top insights.

Financial 52

Financial Content Marketing Marketing How To 52

Critical Mention

JUNE 22, 2017

The Internet makes it super-simple to use content with just a click. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

The Internet makes it super-simple to use content with just a click. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora.

Film 60

Film Print Creativity Internal 60

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Cision

AUGUST 31, 2015

Here’s the blasphemous part of this post: some of the older live-video platforms may be more appropriate for communication professionals and marketers than the most buzzed-about apps. App download data seems to confirm that Periscope has eclipsed Meerkat’s usage. Many people wonder if justin.tv

Video 120

Video Mobile YouTube Enterprise 120

Shift Communications

JANUARY 26, 2015

That close relationship has many businesses wondering whether to add podcasting to their content marketing mix. For marketers in fiercely competitive industries, this can cement loyalty to your brand. As a form of digital media, we are able to measure podcast listenership with more accuracy than non-digital audio.

Radio 60

Radio Viral Content Marketing Study 60

Sword and the Script

APRIL 11, 2017

By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.” In reviewing the State of the Media report, there are several impacts for PR and corporate communications , including the following: 1) Getting the story right matters more than getting it first. Talk to Us!

Report 71

Report Media Survey Pitching 71

Waxing UnLyrical

AUGUST 3, 2016

The July #measurePR Twitter chat featured some very special guests: Aly Saxe , founder and CEO of IrisPR Software , and Heather Whaling , CEO of Geben Communication. The first question for Aly and Heather was about what they do, how they each arrived at that spot, and what got them interested in measurement. measurePR. —

Report 40

Report Measurement Software Analytics 40

Shift Communications

DECEMBER 15, 2015

One study reveals that the largest group within the estimated 40 million users who have downloaded the app is those who are ages 18-20. Do you like to measure? Vine has some interesting statistics to measure engagement that are different from other social media platforms. Marketing Coordinator. Amanda Loewy.

Brand 60

Brand Branding Film YouTube 60

Shift Communications

FEBRUARY 13, 2017

It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. Let’s look at the video communications funnel today. Video Impact Can Be Measured!

Video 117

Video Measurement Communications How To 117

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Check out Do Your Headlines Measure Up? PR can even boost your SEO.

Writing 40

Writing SEO Web Content Marketing 40

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 95

Agency Trends Marketing Survey 95

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. When you create great content for a targeted audience, you need to make sure that audience can find it.

SEO 75

SEO Engineering Blogging Content Marketing 75

Cision

SEPTEMBER 26, 2016

On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Emotional Marketing Value Headline Analyzer – A tool developed by the Advanced Marketing Institute that evaluates the language in a headline primarily by its emotional appeal to the reader.

Tools 120

Tools How To SEO Writing 120

Sword and the Script

MAY 8, 2018

If spending is indeed this high, I hope marketers are investing equally in strategic purposes and long-term programs such as audience building and subscribers to your content marketing platform. If you enjoyed this post, you might also like: Where and How B2B Marketing Generates Leads it Likes [Study]. Talk to Us !

Survey 62

Survey B2B Marketing Mobile 62

Beyond PR

JUNE 14, 2016

New marketing technology, measurement platforms and other advances have greatly expanded the sources that marketers can sift through for nuggets of information. Just because your once market-leading solution is being replaced by a new application, doesn’t mean all of its marketing needs to be discarded.

How To 40

How To Marketing Training Product Launch 40

Waxing UnLyrical

DECEMBER 2, 2015

You need to have a clear message to portray before creating content. Take your time when deciding what you need to communicate to your audience, as it will directly affect the conversion rates from readers to buyers. What positive reinforcement can you give them through your content to make them care more about the brand?

Social Media 40

Social Media Measurement Analysis Engineering 40