Agility PR Solutions

MAY 23, 2023

It’s not only consumers who don’t truly trust brands’ and business’s sustainability claims and commitments; there’s also much skepticism among employees about their own company’s eco-pledges and overall impact, new research from WE Communications reveals.

Employee 78

Employee Company Brand Branding 78

Stern + Associates

APRIL 28, 2023

As we wrap up Earth Month this year (and yes, it’s an entire month, not just one day on April 22), we at Stern are wrapping up another 30 days of special focus on sustainability communications on behalf of our clients. Be authentic and transparent in communication around sustainability.

Communications 101

Communications Employee Corporate Strategy 101

5W PR

SEPTEMBER 16, 2020

Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Forrester Analytics decided to dig deeper into consumer attitudes in a May survey of nearly 1,100 adults in both the U.S. and Canada. In-Store Shopping.

Consumer 88

Consumer Trends Publicity Survey 88

Stern + Associates

JULY 27, 2023

Over the past year or so, there’s been a big (and now accelerating) shift in the climate around sustainability communications. But is this the right communications strategy? In short, sustainability communications will become more important as sustainability as a concept becomes more controversial.

Communications 86

Communications Corporate Government Energy 86

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. Employees are in charge. But in 2022, employee engagement will be the new recruitment. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. In many ways, that change is to the benefit of said companies, as it allows them to provide timely information, making them active members of the community.

Corporate 120

Corporate Communications Consumer Community 120

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 243

Consumer Brand Branding How To 243

Stephen Waddington

OCTOBER 13, 2020

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis.

Report 144

Report Communications Government Crisis 144

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. Fortunately, your corporate communications team can kindle that love.

Internal 126

Internal International Communications Strategy 126

PRSay

NOVEMBER 5, 2021

Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise. As a result, consumers have been holding brands accountable for the perceived endorsement of problematic news content. Improving MBI is another similar opportunity.

Communications 186

Communications Journalism Advertising Advertising 186

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 120

Communications Crisis Internal International 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Lotame’s commentary resonated with industry professionals and consumers, establishing them as CTV experts. The National Cybersecurity Alliance (NCA) responded by emphasizing the need for increased employee training to deal with the human element involved in many cyber threats.

Brand 323

Brand Branding eBook Advertising 323

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. We selected two winners. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

Newsfile

OCTOBER 24, 2023

Avoiding PR communication mistakes in this important market is paramount for PR pros. This means that avoiding PR communication mistakes is probably high on your list of priorities. This means that avoiding PR communication mistakes is probably high on your list of priorities. in the coming years.

Communications 52

Communications How To Corporate Training 52

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Corporate reputation, and therefore, business growth are increasingly impacted by a company’s ESG score.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

PRSay

JULY 9, 2020

As a Filipina American and member of the PRSA National Diversity & Inclusion Committee, I appreciated that our first webinar addressed what we, the Asian American & Pacific Islander (AAPI) community, have been dealing with since the COVID-19 outbreak began. She currently serves as PR/communications consultant for Comcast NBCUniversal.

Community 143

Community Communications Transportation Employee 143

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. In fact, according to Dr. Vincent Covello of the Center for Risk Communication, stress can decrease people’s ability to process information by up to 80 percent. Our brains on stress.

Communications 197

Communications Viral Fashion Public Affairs 197

5W PR

AUGUST 16, 2020

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. Priority One.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Consumer demands for accountability and transparency are rising, while employee voices have gained influence since the pandemic. Image credit: use annenberg center for public relations ]

Reputation 137

Reputation Corporate Report Employee 137

Landis PR

MAY 9, 2022

Successful crisis communications strategizing occurs before an incident. Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Differentiate and prepare your communications appropriately. Photos courtesy of Anna Tarazevich. By Andy Lowe. The post Crisis?

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Onclusive

JULY 7, 2021

All organizations communicate their vision and product value, but not all communications efforts are effective. Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. Search psychology: how people search.

Brand 370

Brand Branding SEO Engineering 370

Communications Conversations

JUNE 6, 2017

And, it got me thinking: Introducing a new CEO to the rank-and-file employees is a big job. And typically it rests of the shoulders of corporate communications and PR teams. And that’s a problem–specifically for us, as communicators–for three big reasons: 1–Employees want to be led.

Employee 60

Employee How To Survey LinkedIn 60

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course.

Consumer 83

Consumer B2C Viral Fashion 83

Communications Conversations

NOVEMBER 26, 2018

Do you ever get the sense this whole Employee Social Advocacy concept is being shoved down our throats by a number of “thought leaders” and software vendors who have everything to gain by advancing this agenda? But, it’s just one of several reasons I haven’t bought into the Employee Social Advocacy hype machine so far.

Employee 79

Employee Software Financial LinkedIn 79

Onclusive

FEBRUARY 14, 2023

In this final post, we’ll be sharing how to authentically communicate your brand’s environmental sustainability goals and initiatives with the media and all stakeholders – the final, crucial piece of the puzzle. The challenge for every comms professional is what to communicate and when. If you do it right. You can register here.

Reputation 195

Reputation Automotive Brand Branding 195

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. More than ever, companies will look to the communications function to help them thrive in this disinformation age,” he said. How are they consumed and by who?

Conference 112

Conference Communications Storytelling Social Media 112

PR in High Definition

APRIL 23, 2020

Would a discount on baggage really sway consumers to make that purchase in such an uncertain time? The ways in which we communicate during these troubling times will be remembered. But how do we effectively communicate and why is it so important? All communication, right now more than ever, must carry purpose.

Crisis 71

Crisis Communications Airlines Web 71

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

However, skilled communicators have their protocol when dealing with a crisis, akin to the actions of algorithms for catastrophe doctors. Monitoring summaries will provide operational information and paint a picture of the type of communication in social media, chat rooms, and comments on news sites.

Crisis Communications 52

Crisis Communications Crisis Communications How To 52

5W PR

FEBRUARY 3, 2023

No matter the reason, companies have to be careful before announcing and cutting jobs, as the news can impact the opinions of employees, shareholders and consumers. Operational Organization Once a company has determined that it needs to downsize, it’s important to communicate with employees before the job cuts start happening.

Brand 88

Brand Branding Employee Resources 88

PRSay

MAY 15, 2020

During the 60-minute session, panelists discussed how they are supporting their clients and employees during the COVID-19 crisis, as well as their approach to brand messaging and media relations. He recommended that companies communicate a consistent message to audiences, while also being sensitive to their situations.

Agency 91

Agency Crisis Communications Consumer 91

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Especially given consumers are looking for brands to take leadership right now. Best Buy shares CEO video message initially aimed at employees on LinkedIn. It’s been fascinating to watch. Very honest.

Social Media 198

Social Media Brand Branding Employee 198

Konnect Agency

MARCH 31, 2020

1 Be Very Realistic as You Take Stock of the Situation: Before diving into a communications plan of attack, it is important to take note of the current realities of how day-to-day life has changed and how this change has dramatically impacted the news that is being shared and the content editors are seeking. . #2

Communications 69

Communications Crisis Communications Crisis Social Media 69

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

Community 90

Community How To Marketing Data 90

Reputation Us

MARCH 27, 2023

A is for Acknowledging ESG’s Hard Truth Companies hoping to profit from increased concern over environmental issues offer consumers a range of green-friendly messaging. Viewed in this light, ESG can be presented as a public relations move, or a way to profit from the higher motives of customers, investors and employees.

Reputation 78

Reputation Corporate Survey Employee 78