Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Newsfile

OCTOBER 24, 2023

Avoiding PR communication mistakes in this important market is paramount for PR pros. This means that avoiding PR communication mistakes is probably high on your list of priorities. This means that avoiding PR communication mistakes is probably high on your list of priorities. in the coming years.

Communications 52

Communications How To Corporate Training 52

Stephen Waddington

OCTOBER 13, 2020

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis.

Report 144

Report Communications Government Crisis 144

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 120

Communications Crisis Internal International 120

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. The motion was “You don’t need compliance rules when your employees have social media.”

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

5W PR

AUGUST 16, 2020

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Adopt content formats that employees can relate to.

Healthcare 88

Healthcare Strategy Communications Policies 88

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Especially given consumers are looking for brands to take leadership right now. Best Buy shares CEO video message initially aimed at employees on LinkedIn. It’s been fascinating to watch.

Social Media 198

Social Media Brand Branding Employee 198

Konnect Agency

MARCH 31, 2020

1 Be Very Realistic as You Take Stock of the Situation: Before diving into a communications plan of attack, it is important to take note of the current realities of how day-to-day life has changed and how this change has dramatically impacted the news that is being shared and the content editors are seeking. . #2

Communications 69

Communications Crisis Communications Crisis Social Media 69

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

MAY 25, 2023

The increase in social media and digital communication channels has made it easier for false information and fake news to spread quickly. When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line.

Brand 88

Brand Branding Crisis Communications Reputation 88

5W PR

OCTOBER 31, 2023

Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming. Beyond purpose, it addresses critical industry topics like AI, employee engagement, the future of work, and more.

Conference 78

Conference Nonprofit Education Healthcare 78

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Reputation Us

NOVEMBER 7, 2023

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Putting a Lock-Down on Leaks These five proactive preparation strategies can go a long way to managing the flow of information: Develop an Internal Communication Plan. Secure Communication.

Reputation 78

Reputation Real Estate Internal International 78

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 126

Technology Study Communications Survey 126

PRSay

JULY 10, 2020

Keeping a record gives us a valuable resource for future crisis planning. Documenting our crisis-response actions and communications will help us evaluate what worked well and what did not. Now is the time to start thinking about how we will communicate and market our businesses during the recovery period.

Crisis 175

Crisis Crisis Management Employee Retail 175

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes.

Corporate 86

Corporate Communications Crisis Management Crisis 86

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. To connect with Katie, you can follow her on Twitter.

Technology 76

Technology Training Data Consumer 76

Melissa Agnes

MARCH 10, 2014

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. There is a ton of valuable advice in the following tweets – and it’s certainly reassuring to know that these students represent the future of PR and communications. People in the crisis plan!

Twitter 212

Twitter Crisis Communications Crisis System 212

Burrelles Fresh Ideas

APRIL 9, 2024

The evolution of brand communication Remember the days when businesses would send out press releases to a black hole, hoping someone would pick it up? In conclusion , the melding of PR and social media marketing is not just a trend; it’s a powerful strategy that aligns with how we consume information and interact online today.

Social Media 92

Social Media Marketing Media Storytelling 92

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. It’s important to have a plan in place before a crisis might arise. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

DECEMBER 4, 2017

GitLab, a startup with $25 million in funding, got into a major PR embarrassment when one of its employees accidentally deleted client data from the primary database server. In short, Gitlab treated this disaster as an opportunity to connect with their consumers as well as employees. Communicate With Internal Stakeholders.

Crisis 271

Crisis Brand Branding How To 271

5W PR

MARCH 26, 2020

For heads of companies looking for extra guidance during this time, we’ve compiled considerations for how to best handle and communicate office closures. Communication with employees is extremely important during this time. While employees are working from home, stay in contact with them. Be Transparent. Be Visible.

How To 88

How To Employee Financial Meeting 88

Konnect Agency

APRIL 20, 2021

Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? It can be defined broadly as the collection, processing, and dissemination of information required to address a crisis situation. Defining The Threats.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. Similarly, the statistic on forgiveness speaks directly to the PR shop because in a crisis communications situation – which any company can find themselves thrust into at any given moment – it would go a long way to have the benefit of the doubt.

Brand 108

Brand Branding Survey Customer Service 108

5W PR

APRIL 2, 2020

We’ve compiled some considerations for maintaining sales during the crisis. If you’re a consumer brand, take stock of your income, and supply chain to note any current or potential disruptions. Shift employee responsibilities to better support sales efforts. Evaluate Current Sales Pipeline. Capitalize on Earned Media.

Crisis 97

Crisis Employee Financial Consumer 97

Prohibition

JANUARY 14, 2022

What is a PR Crisis Plan? Your employees and stakeholders could be made to look incompetent or immoral. Trying to control a crisis is almost impossible. For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Barokas

NOVEMBER 28, 2017

Although United was one of the first major brands this year to encounter a cringe-worthy PR disaster, it’s pretty tough to top how their communications team handled the crisis. At Barokas PR, we work with our clients to ensure that a crisis communications plan is in place before any kind of threat is expected.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Melissa Agnes

JULY 19, 2016

This means that, amongst other things, every organization should be teaching their employees and representatives to always assume that they are being filmed and to behave in a way that is consistent with the organizations values – and why it is important to do so now, more than ever.

Crisis 100

Crisis Crisis Management Crisis Communications Video 100

5W PR

JUNE 15, 2020

The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis.

Crisis 113

Crisis Digital PR Retail Reputation 113

The Stalwart Blog

OCTOBER 17, 2020

In other words, consumers will think that the pharmaceutical companies are being ineffective in their development. But nowadays, the expectations by consumers as well as politicos and government entities are so unrealistic about how quickly a vaccine can get developed that pharmaceutical companies are going to find themselves in a real bind.

Pharmaceuticals 78

Pharmaceuticals Publicity Government Reputation 78

Stephen Waddington

MAY 27, 2020

Koray Camgoz, the PRCA's head of communications and marketing, shares a vision of collaboration and community as the PR industry heads towards COVID-19 recovery. Economic truth The crisis has had a profound impact on our industry. 60% of employees have been furloughed and 50% of PR businesses expect to make redundancies.

Crisis 107

Crisis Government Healthcare Community 107

Critical Mention

JUNE 13, 2018

Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 97

Social Media Conference Media Corporate 97