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Happy Holidays from SHIFT Communications!

Shift Communications

As CEO, I’d like to first thank you for being part of the SHIFT community in 2014. Stay tuned for a new seminar series to help you get the most out of your PR and marketing programs, deeper dives into the value of your brand and so much more. Thank you for your continued support of the employee-owners of SHIFT Communications.

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The Importance of Networking in Public Relations

5W PR

In today’s digital age, where communication has become more interconnected than ever before, understanding the significance of networking in public relations is paramount. Attending networking events Participate in industry conferences, seminars, and webinars. Editors are more likely to consider stories from familiar faces.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. The post 6 Ways To Use PR To Build Brand Marketing appeared first on Crenshaw Communications. That is another benefit that PR delivers very well.

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10 PR Conferences All PR Solo Pros Need to Know About in 2021

Solo PR Pro

Across marketing, communications and PR, these are 10 conferences all solo PR pros need to know about. *Be In 2020, PRSA held the ICON conference virtually for the first time and explored social injustice, strategic communications, misinformation, the pandemic and more — stay tuned for details about what 2021 has to offer!

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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Teaching will shift online for all but small discussions and seminars. The exception may be local and hyper local print that connects directly with communities.

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