ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun. Thought leadership events keep on giving. Customer case studies sell benefits.

Case Study 390

Case Study B2B Study Interviews 390

The Proactive Report

APRIL 6, 2021

Just as with print publications, the top tier websites are harder to pitch. Figure out a content strategy that will build trust and thought leadership. The post Domain Authority, Trust, and Thought Leadership appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Call us 626 676 6419.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Shift Communications

OCTOBER 18, 2022

We define the ask as thought leadership strategy. While it may seem like a simple activity — where clients just tell us what their leaders want to talk about and we magically secure coverage around said topic — successful thought leadership is actually quite complex. Step 1: Beware thought leadership in disguise.

Leadership 78

Leadership Strategy How To Data 78

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

Case Study 195

Case Study Communications Study Leadership 195

PRSay

FEBRUARY 5, 2019

Last year, the San Diego Humane Society (SDHS) earned a Silver Anvil Award for “Yorkie Mania Animal Rescue,” a campaign centered on rescuing nearly 200 neglected Yorkies and raising the public’s awareness of animal hoarding. Dean Essner is the editorial assistant for PRSA’s publications. In anticipation of the Feb.

Case Study 98

Case Study Study Guidelines Internal 98

PRSay

MAY 18, 2023

To succeed, public relations must approach communications strategically. Communications instructors at the Opus College of Business have also started revising their classroom prompts, especially for case studies, to require that students add their own personal reflections to written work. Thomas in Minneapolis-St.

Publicity 183

Publicity Software Education Technology 183

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. Who should I enter? When should I enter awards?

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. Leadership events.

Agency 188

Agency Publicity Media Training Training 188

Flack's Revenge

MARCH 9, 2021

Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study. In the first post, I explored the meaning and history of the term, and shared examples. To Brand or Not to Brand.

Case Study 266

Case Study Marketing Software Technology 266

Communications Conversations

OCTOBER 26, 2021

Thought leadership is one of those things many brands and leaders want–but very few do well. Clients come to agencies all the time with the goal of “thought leadership.” And that leads me to a recent report from Edelman + LinkedIn titled “The 2021 B2B Thought Leadership Impact Study.”

Leadership 60

Leadership LinkedIn Case Study Consumer 60

Sword and the Script

JANUARY 23, 2024

Thought leadership influences the buying process Vendors have to influence the buying process sooner and further upstream. This is where good thought leadership can make a difference. Effective thought leadership should accomplish five objectives: 1. It hadn’t even been imagined. This is true generally in innovation.

B2B 103

B2B Study Company Leadership 103

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders.

B2B 291

B2B Policies Case Study Enterprise 291

Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Digital Sales and Marketing World. Location: Hartford, CT.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. Promote case studies of the incredible work you’ve done with your identifier or new contextual solutions. All players are working on solutions to keep advertising effective. .

Privacy 434

Privacy Case Study Policies Advertising 434

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Whether someone wants to read about valuable case studies, or if they’re an analytical type looking for longer, more in-depth reads, PRovoke offers an extensive understanding of the PR universe. It’s probably the best resource for thought leadership about our business. As a bonus, they also offer it in Spanish.

Company 203

Company Trends Case Study Crisis Management 203

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Ethical Voices

JUNE 6, 2022

Juan Meng , the Associate Professor of Public Relations at the University of Georgia, and Dr. Marlene Neill, APR, Fellow PRSA , an Associate Professor and Graduate Program Director at Baylor University. Ethical leadership is critical. What are some of the key findings in the research?

Ethics 52

Ethics Leadership Training Study 52

Sword and the Script

SEPTEMBER 5, 2023

Cision shakes up C-suite again Cision has swapped out its leadership again. It’s gone from public traded – to privately held – twice in the same period. Leadership shuffles and company restructuring often followed soon after these transactions. This latest shake-up also appears to be another restructuring.

Software 165

Software Marketing Leadership B2B 165

PRSay

MAY 27, 2022

On the positive side, these military members and veterans are often exceptionally well-trained in leadership, and they understand discipline and live up to commitments even when they are tough. Navy broadcast journalist, retired VA Public Affairs Officer, and owner of Paula Pedene and Associates. Photo credit: bumble dee ].

Public Affairs 164

Public Affairs Case Study Community Leadership 164

Sword and the Script

APRIL 23, 2024

Years ago, when I was studying for an MBA, the company 3M was a case study here. Comment: Generally, companies that experiment always seem to do better than peers. This is true inside and outside of marketing. They gave engineers a percentage of free time to develop new products. We need to experiment with marketing too.

Software 120

Software B2B Company Marketing 120

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Executive Thought Leadership. later as our roles evolve.

Training 370

Training Media Training Reputation Crisis Communications 370

Flack's Revenge

DECEMBER 12, 2022

Some say the move was about Facebook’s effort to recapture leadership on the heels of lots of bad press, stagnant numbers, and the flocking of a newer generation to other platforms, like TikTok. So, what are the right tech PR and marketing tactics for early-stage tech, when case studies and practical solutions are years away?

Real Estate 156

Real Estate Case Study Technology Education 156

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JUNE 23, 2022

Content marketing & thought leadership: To create content that will attract your target customers and speak to their needs at every step of the customer journey, make it a point to review your editorial calendars with marketing on a quarterly or monthly basis.

Strategy 195

Strategy Marketing Measurement eBook 195

Ishmael's Corner

OCTOBER 4, 2018

The Art Of Storytelling In Business Communications And Public Relations. GE’s succession planning and consistency in leadership has been a Harvard Business Review case study. Techniques For Effective Business Communications. There aren’t many companies that crank out over $100B in revenue each year. GE is one of them.

Case Study 91

Case Study Storytelling How To Leadership 91

ImPRessions - Crenshaw Communications

MAY 22, 2018

If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Those hours, of course, include studying trade journals, reviews, and analyst reports. National publications sometimes even pick up trade journal coverage, leading to exponential coverage for your brand.

Pitching 168

Pitching Real Estate B2B Journalism 168

Presspage

FEBRUARY 8, 2021

Yet how an organization responds certainly can leave the public – and anyone hurt in the process – with feelings ranging from extreme clarity, confusion, or contempt for who the organization is and what it stands for. However, not every crisis is predictable. A crisis is a point in time. It should not define the organization.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Public Relations is the business of creating affinity, trust, and understanding for — and goodwill toward — a person, business, or institution.

Digital PR 246

Digital PR Reputation Employee Energy 246

Shift Communications

FEBRUARY 1, 2022

Both directly shape how the public, as well as investors and customers, view the brand. It’s often a proof point of the culture and relationship between leadership and the larger teams. In 2022, promoting case studies and work isn’t just for customers. Employer branding is your reputation and image as a place to work.

Brand 135

Brand Branding Employee Case Study 135

PRSay

JANUARY 11, 2024

This year marks the 80 th anniversary of PRSA’s Anvil Awards , the pinnacle of recognition for outstanding achievements in public relations. PRSA is now accepting entries for the 2024 Anvil Awards. Find details here. Always include your communications plan.

Case Study 95

Case Study Nonprofit Guidelines Ethics 95

Shift Communications

DECEMBER 14, 2016

Public relations is an undeniably valuable tool for any business. For a start-up, the idea of seeing the company’s name in lights is appealing, and even for well-established businesses, public relations provides an opportunity to influence their audiences. You’ll also want to be cognizant of any upcoming changes in company leadership.

Publicity 60

Publicity Healthcare Case Study B2B 60

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. But physical events can only go so far, and they are costly.

B2B 170

B2B Social Media Media Education 170

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. ” Cannes Lion PR jury president Karen van Bergen, president of Omnicom Public Relations Group, said: “It is a perfect example of doing well by doing good.”

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Sword and the Script

FEBRUARY 12, 2022

Business must now be the stabilizing force delivering tangible action and results on society’s most critical issues…Societal leadership is now a core function of business.”. He suggests three types of content: case studies, FAQ-style and content aimed to generate thought leadership. What to does it mean for business?

B2B 113

B2B Government Ethics Survey 113

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Public relations isn’t just for publicity, awareness, and reputation management. If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. Public speaking can generate leads.

SEO 125

SEO Case Study Conference Retail 125

Mark My Words

NOVEMBER 2, 2022

If Boris Johnson leaves a legacy on British politics, it will be his decimation of the notion that senior public servants must be serious people. Since the implosion of the Boris regime and the Lettuce Liz fiasco, the once-dominant ‘buffoon’ model of political leadership is under threat.

LinkedIn 60

LinkedIn Case Study Television Leadership 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Consistent production of longer PR content allows one to take control of one’s public image instead of leaving it to the interpretation of sound bites, a LinkedIn summary, or “official” channels like annual reports. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies.

Case Study 178

Case Study SEO Film Video 178