Ronn Torossian

SEPTEMBER 26, 2017

When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog. So let’s start with the basics. So let’s start with the basics. Yes, that “why” is important.

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Case Study Study Blogging Publicity 150

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

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Case Study Study Video Writing 106

Agility PR Solutions

MAY 18, 2020

The publicity stunt is the perfect gag for consumer audiences […]. The post COVID case study: Heinz presents a pitch-perfect quarantine plan appeared first on Agility PR Solutions. With its creation of a 570-piece puzzle colored entirely in “ketchup red,” Heinz has done exactly that.

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Case Study Study Pitching Consumer 148

Agility PR Solutions

FEBRUARY 6, 2020

“A satisfied customer is the best business strategy of all…” Michael LeBoeuf “Show me ROI, or it’s not a case study.” I had been given some content, what the client insisted was a case study, but it did not include information […]. appeared first on Agility PR Solutions.

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Case Study Study Strategy Analysis 151

Agility PR Solutions

AUGUST 15, 2021

The post Crisis case study: How to turn an employee lawsuit into a brand disaster appeared first on Agility PR Solutions. Before the scheduled walkout, the employees shared a statement of intent, which announced the walkout and criticized the company itself for the response to the […].

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Case Study Employee Study Crisis 157

PRSay

DECEMBER 20, 2023

Compiling my case study forced me to focus on the information I thought they would want to know, while eliminating extraneous and irrelevant minutia. In the process, you should be exposed to new trends, tools, case studies and research that can help you better prepare or judge award entries.

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Publicity Case Study Ethics Study 162

Doctor Spin

FEBRUARY 21, 2023

link] This post was originally published on PR Case Study: The Facebook Like Button ">Doctor Spin | The PR blog. For questions or PR support, contact me via jerry@spinfactory.com. ANNOTATIONS [ + ] ANNOTATIONS 1 Facebook like button. 2023, February 3). In Wikipedia.

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Case Study Facebook Study Wikipedia 52

5W PR

FEBRUARY 25, 2019

Case studies may call to mind the thought of endless paperwork and writing, but are they actually useful? They are favored by many professionals to show the scope of work that was done for a specific client, and should be a part of any public relations professional’s repertoire. Case Studies Provide Information for Future Cases.

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Case Study Study Strategy Publicity 68

The Stalwart Blog

SEPTEMBER 23, 2016

One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral. Here is a recent case study created on client Higgs Fletcher & Mack.

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Case Study Study Resources Content Marketing 92

Agility PR Solutions

OCTOBER 14, 2019

Then you’ve probably seen some pretty compelling case studies—big name brands, major wins and encouraging outcomes. Case studies are a legitimate marketing tool for communication agencies for lots of reasons but they have no place in demonstrating crisis management […]. All bright, shiny and safe.

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Case Study Study Crisis Tools 110

Onclusive

APRIL 26, 2021

Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic. The post How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times appeared first on Onclusive.

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Case Study Publicity Brand Branding 195

Buzzstream

JULY 7, 2021

This happened to be the case for Truliant. As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. These same pages could be your revenue-driving pages where you’ll benefit most from organic growth. The Strategy.

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Case Study Study Strategy Leadership 113

Agility PR Solutions

OCTOBER 22, 2019

3 case studies appeared first on Agility PR Solutions. There are more than enough pressures in life and in work—having to put on a brave face, feeling like you have to change the way you act around your coworkers, or making sacrifices between work and family commitments are just some of them. Being a […].

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Case Study Study Analysis Publicity 99

Cision

DECEMBER 18, 2019

What to do when you're a jolly old elf, but your public sentiment isn't so jolly? Tap Cision, and save Christmas.

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Case Study Study Publicity 194

HMA Public Relations

JANUARY 4, 2018

A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. But how can you best provide this information without overwhelming and oversharing? Click below for more].

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Case Study Study Agency Publicity 40

Agility PR Solutions

JULY 4, 2018

More and more businesses are turning to public relations to tell their stories. This is particularly true in the state of South Carolina where tourism is a $20+ billion industry, and public […]. This is particularly true in the state of South Carolina where tourism is a $20+ billion industry, and public […].

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Case Study Study Tourism Brand 99

David PR Group

AUGUST 14, 2019

Today, I want to suggest beefing up your use of case studies in your marketing. Here’s why: A case study offers a glimpse into how your company operates and shows a prospective customer what you do, what the results can be and how you treat your clients. As a reader, you are always attracted to a hook in a case study.

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Case Study Study Marketing Financial 56

Agility PR Solutions

AUGUST 21, 2018

The post How businesses use Instagram Stories—30 case studies to learn from appeared first on Agility PR Solutions. On average, users under 25 spend around 32 minutes a day on Instagram, while those in older age groups spend more than 24 minutes per day.

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Case Study Instagram Study Groups 99

Shift Communications

JULY 19, 2017

There’s the tide of public opinion – the heat, the energy. The post Crisis Management 101: Shark Week Case Study, Pt. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. There’s your speed of reaction to it – the catalyst. Emily Mong.

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Case Study Crisis Management Crisis Study 118

Prowly

MARCH 25, 2019

The post Katowice: A City in Poland Became the World Esports Capital [Case Study] appeared first on Prowly Magazine. Today, millions of fans from around the world look favorably at the capital of Silesia. How did esports change the marketing of Katowice?

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Case Study Study Marketing Publicity 80

Sword and the Script

JANUARY 20, 2018

This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic). Talk to Us !

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Case Study B2B Study Marketing 97

Melissa Agnes

JUNE 6, 2015

The post TCIP #052 – A Crisis Management Case Study with Monika Lancucki appeared first on Melissa Agnes - Crisis Management Keynote Speaker. When the company Monika Lancucki worked for went into receivership, they knew they were in for a crisis management challenge. Follow Monika on SlideShare.

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Case Study Crisis Management Crisis Study 140

Onclusive

NOVEMBER 6, 2019

Yext partnered with Onclusive as their PR analytics solution to help them better understand the business outcomes of their public relations. Download this case study to learn why Yext selected Onclusive as their PR analytics solution. Complete Form To Learn More.

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Case Study Analytics Study Report 52

Wadds Inc.

JANUARY 22, 2023

There’s a huge gap between public relations and management. It’s been an intense 12 months of developing researching skills, reading public relations and management literature. It’s been an intense 12 months of developing researching skills, reading public relations and management literature.

Publicity 122

Publicity Case Study Study Ethics 122

Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? finds that the public relations industry is slow to experiment with artificial intelligence (AI).

Publicity 141

Publicity Case Study Privacy Ethics 141

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun. Customer case studies sell benefits. That’s why podcasts should be on every media pitch list.

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Case Study B2B Study Interviews 390

Onclusive

OCTOBER 27, 2020

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. Download this case study to learn how Edmunds: . Quickly pivoted to launch their “COVID-19 Response” campaign addressing the most pressing customer needs.

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Measurement Case Study Automotive Media 370

PRSay

FEBRUARY 5, 2019

Last year, the San Diego Humane Society (SDHS) earned a Silver Anvil Award for “Yorkie Mania Animal Rescue,” a campaign centered on rescuing nearly 200 neglected Yorkies and raising the public’s awareness of animal hoarding. Dean Essner is the editorial assistant for PRSA’s publications. In anticipation of the Feb.

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Case Study Study Guidelines Internal 78

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19.

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Publicity Case Study Local Public Affairs 131

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity 130

Publicity YouTube Advertising Advertising 130

Agility PR Solutions

MAY 19, 2019

The post Culture case study—why Toyota is a leading company for diversity appeared first on Agility PR Solutions. How do hallmark brands and businesses make diversity work for their organizations so well? Here’s how one company does it. DiversityInc recently named Toyota Motor North America one of its Top 50 Companies for […].

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Case Study Study Company Employee 60

PRSay

MAY 18, 2023

To succeed, public relations must approach communications strategically. Communications instructors at the Opus College of Business have also started revising their classroom prompts, especially for case studies, to require that students add their own personal reflections to written work. Thomas in Minneapolis-St.

Publicity 154

Publicity Software Education Technology 154

Agility PR Solutions

DECEMBER 16, 2018

The post How location tracking affects mobile apps—a Pokémon Go case study appeared first on Agility PR Solutions. Most Pokémon Go users encounter strangers while playing the mobile game, according to the site’s survey. Nearly 90 percent of […].

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Case Study Mobile Study Privacy 60

Barokas

NOVEMBER 8, 2017

This allowed us to find members of the media who were going to be at the conference presenting on topics like, “Not Another Cannabis Media Panel”, as well as others hosted by High Times , a leading cannabis publication. The post CanPay Case Study: Making the Most of a Speaking Situation appeared first on Barokas Public Relations.

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Case Study Study Conference Banking 74

Stephen Waddington

JANUARY 25, 2021

Planning and Managing Public Relations Campaigns is a book to return to in daily public relations practice. Planning and Managing Public Relations Campaigns by Anne Gregory. There’s an obsession within the public relations industry to constantly reinvent practice. Anne Gregory has impressive credentials.

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Publicity Case Study Study Resources 128

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.” PR FOR ANYONE.

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Advertising Advertising Publicity YouTube 130