Ethical Voices

JUNE 6, 2022

Juan Meng , the Associate Professor of Public Relations at the University of Georgia, and Dr. Marlene Neill, APR, Fellow PRSA , an Associate Professor and Graduate Program Director at Baylor University. Ethical leadership is critical. What are some of the key findings in the research?

Ethics 52

Ethics Leadership Training Study 52

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Public Relations is the business of creating affinity, trust, and understanding for — and goodwill toward — a person, business, or institution.

Digital PR 246

Digital PR Reputation Employee Energy 246

Shift Communications

FEBRUARY 1, 2022

It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. Both directly shape how the public, as well as investors and customers, view the brand. Their importance to current and potential employees continues to grow. Employee Wellbeing First.

Brand 135

Brand Branding Employee Case Study 135

PR in High Definition

JANUARY 23, 2019

In the hiring game, we’re increasingly in a candidate-led market, where employees can pick and choose where they want to work, and the onus is on the company to woo the candidate before a competitor does. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stern + Associates

APRIL 27, 2023

A top-rated Harvard Business School (HBS) professor, as well as the former chair of the Advanced Management Program, Harvard’s flagship senior leader executive program, he closely studies how organizations — both old and young and spanning a variety of industries and geographies — create maximum impact in good times and bad.

Company 103

Company Employee Case Study Strategy 103

Presspage

FEBRUARY 8, 2021

Yet how an organization responds certainly can leave the public – and anyone hurt in the process – with feelings ranging from extreme clarity, confusion, or contempt for who the organization is and what it stands for. The modern online newsroom has become a strategic tool for communicators.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

Stephen Waddington

OCTOBER 13, 2020

I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis. Hybrid models combining home and office working are likely to provide organisations and their employees with flexibility in the future.

Report 144

Report Communications Government Crisis 144

Communications Conversations

OCTOBER 22, 2014

Goal: Employee recruiting. How they used LinkedIn: This one will probably come as no surprise, but Richard Edelman uses his profile, in some cases, to advance the firm’s recruiting and retention efforts. Goal: Shaping perceptions with employees. It’s a thought leadership play of sorts. Organization: Edelman.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. chimed in on case studies and best practices. Branding and Thought Leadership. Clearview Social employee advocacy. GaggleAmp employee and social advocacy and sharing.

Tools 120

Tools Enterprise Analytics Case Study 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Recognize employees. Tell customer stories.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. According to the Edelman study, 75% of respondents globally trust their employer. Don’t mash case studies, white papers, webinars, press releases and blog posts together. It’s true interpersonal and it’s true in leadership and group dynamics.

Government 140

Government Survey Ethics Media 140

PRSay

DECEMBER 27, 2023

No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Despite ethics studies reported to be essential by all survey participants, survey findings showed that PR ethics was a neglected competency in coursework. Toth, Ph.D.,

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Despite ethics studies reported to be essential by all survey participants, survey findings showed that PR ethics was a neglected competency in coursework. Toth, Ph.D.,

Report 78

Report Ethics Education Survey 78

PR Fuel

SEPTEMBER 16, 2020

PR stands for Public Relations. It’s a broad term that refers to all the ways your company interacts with the public and with the news media. There are five key components to public relations that should all work together to build and improve your company’s reputation. Thought Leadership. Media Relations.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. ” Cannes Lion PR jury president Karen van Bergen, president of Omnicom Public Relations Group, said: “It is a perfect example of doing well by doing good.”

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

PRSay

SEPTEMBER 4, 2019

Employees will be more likely to voice their concerns about ethical issues and to seek guidance on how to make the right decisions. “I I share ethical issues with my staff, and how to resolve them on a daily basis,” says BJ Whitman, APR, Fellow PRSA , chair of BEPS and principal of BJW Public Relations. 18, 1 p.m.

Ethics 128

Ethics Case Study Twitter Reputation 128

NewsWhip

DECEMBER 4, 2019

CASE STUDY. 10,000+ employees. And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”. Fleishman Hillard’s TRUE Global Intelligence. Andy Joannou, Audience Development Manager. —. Publishing. Company Size.

Analytics 78

Analytics Case Study Data Reputation 78

Sword and the Script

JANUARY 31, 2023

Cision acquires Factmata “Cision has acquired Factmata, a social and news media monitoring startup,” according to BusinessCloud , a UK-based tech publication. Bielawa joined from UKG and previously held technology and engineering leadership roles at Kronos and Hasbro. The [Meltwater] Board supports and unanimously recommends the Offer.”

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JUNE 15, 2021

This conundrum is a leadership challenge for the head of marketing. He stood up and declared that technology isn’t a competitive advantage, but rather merely infrastructure, like chairs, desks and computers employees need to do their jobs. 5 Ways for B2B Marketing Writers to Get in Touch with Customers.

Survey 117

Survey B2B Marketing Interviews 117

Melissa Agnes

AUGUST 13, 2014

Next, e-mail the link to all of your employees. Secondly, imagine if KitchenAid refused to communicate on social media immediately after their employee’s rogue tweet left them vulnerable to a defamation lawsuit. Negative publicity that would have put a huge mark on KitchenAid’s reputation for the long-term.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Contently - Strategy

MAY 4, 2023

Strategies for Working With the Cover Performer Can you leverage them in contexts that require a tone of reliability, trustworthiness, or extensive knowledge, such as product content, onboarding new employees, and investor relations? Can you leverage your cover performer’s historic relationships?

Strategy 126

Strategy Employee Writing Industry 126

Waxing UnLyrical

MARCH 19, 2013

I was first introduced to Topos’ work through a case study that Margy Waller presented at the 2011 Chorus America conference of work for the former Cincinnati Fine Arts Fund , now called ArtsWave. The changing narrative. How do you qualify your audience for each campaign?

Community 95

Community Communications Case Study Customer Service 95

Prohibition

JANUARY 24, 2022

As a public relations agency specialising in crisis communication, Prohibition PR provides clients with custom-made strategies and tactics to get their organisations out of hairy situations. When a problem becomes public, it can quickly deteriorate, especially in today’s online age. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Communications Conversations

SEPTEMBER 8, 2016

I get the brand journalism thing when you’re a company that’s built on thought leadership–GE and GE Reports comes to mind. I get brand journalism when you’re Microsoft and you’re using long-form employee stories as a vehicle to aid recruiting and brand.

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

prTini

SEPTEMBER 19, 2014

Why It Takes A Crisis To Get Women In Leadership. 5 Ways to Become Your Boss’s Favorite Employee. Want more PR case studies delivered directly to your inbox? Public Relations' How to Use Instagram to Promote Your Products. 5 Free, Must-Have Tools for Visual Marketing. Why Do People Trust J.K.

Tools 50

Tools Wikipedia Case Study Marketing 50

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. “Take the politics out of it,” she said.

Social Media 117

Social Media Conference Media Corporate 117

Sword and the Script

APRIL 15, 2017

See these related posts: Crisis Comms: No one More Reliable than an Employee. Corp Comm Frets Leadership in Crisis Comms, says Study. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. Its reinvention is a timeless positioning strategy in the era of a public that wants to forgive and forget.

Corporate 81

Corporate Airlines How To Crisis 81

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Write a guest blog post for a popular industry publication or website. Create a case study on how your business helped a customer or client achieve their goals. Host a community cleanup event or volunteer day with employees and customers.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

MAY 1, 2015

He recognized early how Twitter could help him and AmFam on several fronts, including driving deeper connections with agents and employees, as well as simplifying his life by aggregating news and information into one place for easier consumption. He wanted to try this new technology on for size. Is there a certain mix you’re going for?

Social Media 60

Social Media Media Twitter Insurance 60

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. 3) The Future of Marketing Looks More like Public Relations.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Prohibition

DECEMBER 13, 2021

A crisis is also any unplanned event that involves a problem, harmful effect or threat to people (or property or related companies) and/or the public interest. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Personnel crisis. Proactive crisis management.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MARCH 1, 2022

This is often a public signal a company can send to show the market it believes what it’s saying. Indeed, his name has been removed from the company’s leadership webpage and Brandon Crawley is now listed as the interim CEO. Cision has cycled through most of its leadership team under the current equity holders.

Software 122

Software Case Study Advertising Advertising 122

Doctor Spin

DECEMBER 15, 2023

This is the upward flow of information from lower-level employees to the management and leadership teams. This type of communication occurs among employees at the same level within the organisational hierarchy. The messaging function ensures quick, effective, and efficient communication among employees. Horizontal.

System 52

System Employee Meeting Internal 52

Sword and the Script

JUNE 16, 2020

A way to engage audiences and communicate key message points through personal stories of customers or employees relating to their experience with the company, service or product.” Cohesive, compelling brand narrative that makes an emotional connection and all the tactics that flow from it such as thought leadership, website, and social.”

Storytelling 131

Storytelling Communications Survey Case Study 131

Cision

AUGUST 26, 2015

Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. American author, entrepreneur, marketer, and public speaker. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. GR8 thought leadership insights from Jeff Sheehan Be Engaged!

Social Media 120

Social Media Twitter Media Nonprofit 120