Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. The survey also asked respondents which content formats they found most valuable in researching B2B purchases.

B2B 116

B2B Marketing Survey Software 116

Contently - Strategy

MARCH 15, 2019

Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. On the other hand, if you have a directory of standout articles, infographics, and case studies to choose from, they’ll have an easier time seeing things your way.

Company 105

Company Pitching System Interviews 105

Waxing UnLyrical

OCTOBER 7, 2019

Case studies. Infographics. People are more interested in visuals than ever, whether it’s infographics, images or videos. And with social media opening new doors of sharing and generating creative forms of content, the possibilities are limitless. Common ones include: Blogs. White papers. Assessments.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Waxing UnLyrical

MAY 27, 2016

Allow me to present a case study, and you decide if my theory is valid. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. What a Duck Can Do. We all know visual content is consumed faster and shared more often than text.

Media Relations 50

Media Relations Social Media Media Real Estate 50

Beyond PR

JANUARY 11, 2017

In a recent case study , we describe how National Safety Council (NSC) faced that challenge with their #CallsKill campaign. Text, including data with explanatory videos and infographics is a great secondary step to help support your claim. Keep in mind which channels you will use to distribute your content.

Case Study 40

Case Study Communications Infographics Video 40

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche.

Real Estate 57

Real Estate How To Web Case Study 57

The Stalwart Blog

DECEMBER 18, 2015

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Twitter (75%), Facebook (73%) and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics). PR professionals, be prepared.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Sword and the Script

AUGUST 16, 2016

Get to the latest infographic before it’s published – and pitch it to a media outlet first. Weave media placements earned with a case study for blog posts. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Tip: Brands get creative and overlap hero content types. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.

Digital PR 71

Digital PR Construction Case Study SEO 71

prTini

NOVEMBER 14, 2014

Take Back Your Mornings (Infographic). 5 Creative Ways Small Businesses can Kill it on Twitter. Want weekly PR case studies delivered directly to your inbox? Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . Here’s What Worked.

Twitter 49

Twitter Case Study Infographics Small Business 49

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Case studies, customer testimonials: 23%. There’s a growing body of research suggesting doodling sparks creatively. Vendor website: 33%.

Survey 60

Survey Marketing B2B Infographics 60

Contently - Strategy

NOVEMBER 27, 2018

When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion.

Strategy 108

Strategy How To Content Marketing Analysis 108

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Waxing UnLyrical

AUGUST 12, 2015

Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. The sales process is a creative one. The objective: to create content-rich experiences, akin to The London Times’ 100 case studies. For example: when we launched CommPRO, the typical contributed post was 1,000+ words.

Radio 40

Radio Mobile Media Sports 40

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. With newsjacking, you’re going to leverage a proactive plan for inserting your brand or pre-planned stories into the conversation.

Marketing 52

Marketing Community Trends Case Study 52

The Hoffman Agency

DECEMBER 7, 2017

Besides learning from client work, I also received pointers from teammates at lunches, coffee chats and sharing sessions regarding case studies of other accounts, social media knowledge, the overall U.S. In particular, I was intrigued by the China team’s creative cartoon infographics that tell interesting B2B tech stories.

Pitching 28

Pitching Analysis Local Case Study 28

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. .” The surge in new content proved to be an interesting case study for healthcare publishers.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. .” The surge in new content proved to be an interesting case study for healthcare publishers.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Getting around that obstacle calls for creative thinking.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Here’s one such case. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. What say you?

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Waxing UnLyrical

NOVEMBER 8, 2019

Infographics. Case Studies. His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well. Some of the most commonly published types of content include the following. Blogs and articles. Short-form videos. Longer form videos. White papers. How-To Guides.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Stephen Waddington

DECEMBER 5, 2018

You should not start with three pages of A4, but a tweet, an infographic or a video. Role of creativity in earned media Aligning an organisation’s story with the agenda of a media organisation is the key to successful media relations. It’s this creative and editorial understanding that is at the heart of the public relations process.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

OCTOBER 22, 2016

In a piece titled (Case Study) This Newsjacking Strategy = 2,000,000 Visitors , writer Bryan Harris credits persistence with much of the credit: “Nothing ever happens easily. What I do is a creative PR idea – borrowed from Letterman and Oprah – taking a drawback and transforming it into an opportunity.

Web 60

Web Google Mobile B2B 60