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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

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Original Research: B2B Content Sweet Spot

The Proactive Report

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. Once you have the data it has to be communicated in a visually pleasing way – a well-deigned infographic that tells the story does best. Get the Digital PR Tips newsletter every Monday.

B2B 100
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PR Professional’s Guide to Content Marketing

5W PR

White papers, webinars, infographics, and case studies are also widely used. Blogs, videos, infographics, and ebooks should demonstrate to your potential customers that you know how to assist them and that you want to help them work out their problems.

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SMART News Content

The Proactive Report

Infographics are liked and shared on social media 3X more than other any other type of content. ” Telling stories about real people and publishing case studies about customers goes a long way towards building that trust. For more Digital PR Tips s ubscribe here. Follow me on Twitter.

Reddit 100
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This Book Just Might COMPLETELY Change Your Business

Rock the Status Quo

Did I say it’s also an entertaining read, with two GREAT case studies at the end? One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. Your Free Book Bonus. Not only do you get the book, Above The Noise – but you get a free bonus!

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This Book Just Might COMPLETELY Change Your Business

Rock the Status Quo

Did I say it’s also an entertaining read, with two GREAT case studies at the end? One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. Your Free Book Bonus. Not only do you get the book, Above The Noise – but you get a free bonus!