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Book review: Reputation Management by Tony Langham

Stephen Waddington

A book that provides a blueprint for modern reputation management. Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. Organisations focused purely on financial performance have been hit hard by the crisis.

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Use Case Studies to Boost Your Marketing

David PR Group

Today, I want to suggest beefing up your use of case studies in your marketing. Here’s why: A case study offers a glimpse into how your company operates and shows a prospective customer what you do, what the results can be and how you treat your clients. As a reader, you are always attracted to a hook in a case study.

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Crisis & Reputation Management on Boards’ Radar

The Proactive Report

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. Follow me on Twitter. Get the Digital PR Tips newsletter in your inbox each week.

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#19: Building a framework for reputation management

NewsWhip

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

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Book Review: Building a Culture of Inclusivity 

Wadds Inc.

The English-Canadian duo draw on case studies from both sides of the Atlantic (from PepsiCo to Brewdog), using the UK’s Equality Act as their legal touchstone. Bates and Patel (recently named CIPR President-elect for 2025) have impressive CVs as change makers, communicators and business people.

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Trends in the integration of marketing and public relations

Stephen Waddington

There are different priorities for corporate and financial public relations relative to consumer and trade public relations. A recent case study highlights the issue. The first deals with the reputation of an organisation, investors, crisis, and risk; the second is aligned to sales and marketing.

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Raising Cain: Why Herman Cain Is a PR Case Study

Waxing UnLyrical

Going negative often accomplishes the goal of making you the less scummy choice in a way that is faster and far more impressive than positive attempts to build up your reputation ever could be. Raising Cain: Why Herman Cain Is a PR Case Study. Cain’s message has resonated with the GOP faithful and he is being rewarded for that.