Remove Case Study Remove Corporate Remove Financial Remove Reputation
article thumbnail

Book review: Reputation Management by Tony Langham

Stephen Waddington

A book that provides a blueprint for modern reputation management. Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. Organisations focused purely on financial performance have been hit hard by the crisis.

article thumbnail

Trends in the integration of marketing and public relations

Stephen Waddington

There are different priorities for corporate and financial public relations relative to consumer and trade public relations. A recent case study highlights the issue. These impacts corporate and consumer public relations. It also impacts the corporate and consumer brand.

Trends 157
article thumbnail

Book Review: Building a Culture of Inclusivity 

Wadds Inc.

Published earlier this year, this is not just a book of communications tips, it seeks to spark a whole corporate mindset shift, putting inclusion at the heart of organisational strategy, with communicators leading the change.

Internal 122
article thumbnail

Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

article thumbnail

Apple’s Huge Security Breach and Lack of Proper Crisis Communications

Melissa Agnes

Apple is in the process of fixing what The Globe and Mail has called a “gaping hole” within their security software, “which gave spies and hackers the ability to grab e-mail, financial information and other sensitive data.” Case Studies' ” What a nightmare.

article thumbnail

Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. A new Gartner report suggests a better corporate intranet can help engage and retain employees.

Brand 151
article thumbnail

How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.