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Use Case Studies to Boost Your Marketing

David PR Group

Today, I want to suggest beefing up your use of case studies in your marketing. Here’s why: A case study offers a glimpse into how your company operates and shows a prospective customer what you do, what the results can be and how you treat your clients. As a reader, you are always attracted to a hook in a case study.

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Book review: ‘How To Sell Value – Demystified’ by Crispin Manners

Wadds Inc.

Establishing the financial contribution that public relations makes when helping to achieve a desired business outcome for clients is something the public relations industry sucks at. An entire chapter is dedicated to setting value-based prices, using a case study to illustrate the approach. Like our work here at Wadds Inc.,

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Book review: Reputation Management by Tony Langham

Stephen Waddington

The reputation of an organisation has a direct impact on recruitment, retention, productivity, sales, and financial performance. Organisations focused purely on financial performance have been hit hard by the crisis. This is the shift from financial performance as the sole metric of financial performance to the triple bottom line.

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Book Review: Building a Culture of Inclusivity 

Wadds Inc.

The English-Canadian duo draw on case studies from both sides of the Atlantic (from PepsiCo to Brewdog), using the UK’s Equality Act as their legal touchstone. Bates and Patel (recently named CIPR President-elect for 2025) have impressive CVs as change makers, communicators and business people.

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What to Pitch the Media in May

PR for Anyone

National Financial Planning Month – this is a tremendous opportunity for people in the financial space to share their expertise with the world. It’s also Financial Planning Month. Regional publications are 2 months out so we’re looking at stories relevant to July. And you know, this is a really rough year.

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Apple’s Huge Security Breach and Lack of Proper Crisis Communications

Melissa Agnes

Apple is in the process of fixing what The Globe and Mail has called a “gaping hole” within their security software, “which gave spies and hackers the ability to grab e-mail, financial information and other sensitive data.” Case Studies' ” What a nightmare.

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Study: most B2B tech companies lose sales deals they didn’t even know existed

Sword and the Script

Narrative case studies , rather than the formulaic problem-solution-results format, are a solid and entertaining way to do this. See themselves in the problem It’s one thing to know a problem exists, it’s another thing to see yourself in a problem. Contact me at frank-at-swordandthescript-dot-com for an introductory call.

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