Shift Communications

JANUARY 28, 2016

The largest social network in the world – practically a planet unto itself – released its Q4 and 2015 calendar earnings. Let’s see how Facebook closed out 2015. One change from previous State of Social reports: our charts are now interactive and embeddable. Hover over any data point to see exact numbers.

Mobile 60

Mobile Facebook Social Media Instagram 60

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy.

Case Study 74

Case Study Study Brand Branding 74

Beyond PR

JUNE 22, 2018

population had a social media profile as of 2017, and that number is only continuing to rise. Flourishing social media platforms and tried-and-true media outlets and blogs have set us on an upward trajectory in terms of content creation. If so, a social listening tool is essential. Understand the Vision.

Social Media 40

Social Media How To Case Study Media 40

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester? Teaching social media, as I have written about many times, is a constant prep.

Social Media 69

Social Media Media Resources Education 69

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

Waxing UnLyrical

JANUARY 29, 2013

” So while they didn’t know each other a decade ago, through the beauty that is social media, they are now fast friends (and, in fact, the reason I know Beth is because Katie introduced me to her many years ago). I thought measurement was Darth Vadar, hated it.But felt it was imp. Till then, happy measuring!

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 83

Nonprofit Measurement Case Study Study 83

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Frustrated and angry customers taking to social media. Sure, they’re having to deal with a few issues via PR/social media channels. Target was in the news over the weekend.

Social Media 60

Social Media Product Launch Instagram Media 60

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. Dark social, of course, is sharing activity that is invisible to traditional analytics because it happens via email or instant message, not via sharing mechanisms on a web page.

Viral 115

Viral Marketing Web Case Study 115

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Social Media Week. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

DECEMBER 16, 2013

So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. PR Measurement – What to Measure.

Measurement 86

Measurement Case Study Twitter Google 86

prTini

OCTOBER 3, 2014

3 Tips for Winning the Facebook News Feed Battle. How to Run a Facebook Contest, Analyze Your Page, and More: 11 Ideal Facebook Tools for Marketers. How to Run a Facebook Contest, Analyze Your Page, and More: 11 Ideal Facebook Tools for Marketers. How to Set Social Media Goals That Will Move Your Marketing Forward.

Skype 45

Skype Case Study Education SEO 45

prTini

DECEMBER 12, 2014

Land Your Dream Job Through Social Media Savvy (client). 14 Recent Changes to Twitter, Facebook and More That Social Media Marketers Need to Know. How to Boost your Content Reach with Social Media. How to Use Social Media to Recruit Top Candidates. Instagram Has More Users Than Twitter.

Pinterest 45

Pinterest Case Study Instagram Analysis 45

prTini

AUGUST 22, 2014

Ferguson Exposes the Fault Lines Between Facebook and Twitter. 5 Keys to Social Media Measurement For Every Network. 4 Things You Didn’t Know About Sephora’s Cross-Channel Social Strategy. How to Build a Retail Social Media Campaign. Social Media Press Release 3.0: 2014 Edition.

Case Study 49

Case Study Retail Resources Twitter 49

prTini

SEPTEMBER 19, 2014

Budweiser Wants You to Buy a Facebook Friend a Real Beer. Pay to Play – The End of Free Social Marketing? 3 Social Media Measurement Tips to Improve Click-Through Rates. 23 of the Best Social Media Articles and Marketing Resources Every Marketer Should Read. S ign up today !

Tools 50

Tools Wikipedia Case Study Marketing 50

Cision

NOVEMBER 30, 2017

At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Social media content to promote the post. Most successful content programs have a clearly defined scope. Photo or no (and accepted resources to find photos). Word document?

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. The weighted average takes into account the following: Relevance of the article to the brand (feature vs. mention); Reputation of the publication (domain authority); Social engagement and amplification; and. Note the weekly website engagement that correlated to media coverage.

Case Study 117

Case Study Software Data Web 117

Beyond PR

JUNE 28, 2018

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through alternatives such as surveys, focus groups and case studies. So, what do you need to do to make sure your comms teams are utilizing social in the right ways?

Analysis 40

Analysis B2C Case Study Product Launch 40

Norton's Notes

APRIL 21, 2016

The article also added: “Google’s analysis of 56 case studies, carried out by a range of research partners, suggests advertisers should be allocating up to six times more of their budget to YouTube than they currently do.”. views at the time of my research), while Facebook delivered 7.4% The Christmas advertisement delivered 0.3%

YouTube 28

YouTube Advertising Advertising Television 28

Waxing UnLyrical

AUGUST 31, 2012

Today’s pick – Howie Goldfarb’ s May post on social media listening using Manwich as a case study – comes from Dan Cohen. And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Funny+useful=awesome.” Now get out there.

Twitter 61

Twitter Pinterest Case Study Social Media 61

MaccaPR

JUNE 1, 2016

For example, we at the i.e. (informed engagement) network use social media intelligence as a primary tool to help our clients understand their customers and influencers. We study target audiences in aggregate and help our clients identify the biggest influencers in the group. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

Communications Conversations

MARCH 4, 2016

Last Tuesday morning, I spent the first 30 minutes of my day watching a grown man ( Lee Aase of Mayo Clinic social media fame) get a colonoscopy. But, after Lee was done with the procedure, and the #Scope was off, I started thinking: Was that really effective from a PR/social media perspective? I did it–sure.

Fashion 60

Fashion Social Media Web Instagram 60

Karen Freberg

JUNE 24, 2017

I got a chance to network and chat with people from agencies, brands, and even those who were working for companies like Facebook, Twitter, and Instagram. Many of the professionals I talked to did not know there were social media classes being taught, and that we were using certain programs like Facebook Blueprint in our classes.

Education 40

Education Conference Social Media Sports 40

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. It was fun. Sounds interesting, huh?

Measurement 58

Measurement Tourism Community Social Media 58

Cision

APRIL 25, 2016

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. There may be 1.5

Facebook 120

Facebook Advertising Advertising Measurement 120

Waxing UnLyrical

JANUARY 13, 2011

I always referred to it as something like “a website with dynamic content and social media capabilities.” Measurement If you aren’t measuring your progress, how do you know if you are successfully meeting your goals? It’s either/or. Side note: In the beginning I didn’t refer to the site as a “blog” to anyone.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

AUGUST 31, 2015

10 Tips: The Social Media Landscape in China. And if brands want to thrive in the region, they’ll need to seamlessly integrate new forms of media as part of the customer journey,” writes Stephen Waddington as he offers some great tips for “brands exploring opportunities in China.” ” 2.

Meeting 40

Meeting Case Study Writing Data 40

Waxing UnLyrical

OCTOBER 26, 2016

My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. Our client wanted to make smart decisions as it updates its social media plan. Utilities can easily reach the media through Twitter, but tend to see minimal customer engagement there.

Interviews 40

Interviews Analytics Social Media Survey 40

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Photo of me and my Blue Key courtesy Razoo. Pre-promote your tweetathon.

Twitter 107

Twitter Analytics Community Facebook 107

Onclusive

JUNE 29, 2018

From Facebook to Starbucks, no brand is safe from a communications crisis. Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. Companies in crisis: A case study in navigating treacherous waters.

Crisis 186

Crisis How To Brand Branding 186

Cision

DECEMBER 19, 2016

This is an interesting case study for businesses because they didn’t switch to a particular platform: they switched to all of them. This is perhaps a useful case study to help businesses understand how they can best deploy live video. Facebook Live – views unknown; not achieved. YouTube Live – 1.7

Video 120

Video How To Conference YouTube 120

PR Conversations

NOVEMBER 27, 2015

Facebook and Twitter were “filtered” (a nice way to say they are not normally available, without breaking the law). This presentation was to some 60 Iranian professionals from public, private and social sector organizations. Use of my Blackberry with an international carrier was impossible. The Internet connection was random.

Conference 40

Conference Hotels Internal International 40