Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). It has a short video explaining how to make the masks. It all just seems kinda forced. It hits all the right notes.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencer marketing. Website Content/Content Marketing. Influencers can come in many forms including bloggers, social media influencers, or vloggers.

Digital PR 62

Digital PR Strategy How To Marketing 62

PR 20/20

OCTOBER 14, 2022

Integrating comprehensive business data into your marketing strategy can also give your company a competitive edge at every stage of your sales funnel. One example of this at work is how understanding your customers’ unique purchase behaviors could fuel content marketing efforts to attract similar customers.

Marketing 52

Marketing How To System Case Study 52

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. What sort of sales content helps close deals?

Content Marketing 60

Content Marketing Study Marketing B2B 60

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Sword and the Script

MARCH 26, 2024

43% said it “offers concrete guidance and case studies.” Third, they want to know the vendor is capable of solving their problem for them (guidance and case studies). >>> Sword and the Script Media can help with B2B marketing, PR and social media. >>> Need an extra pair of hands?

Leadership 129

Leadership B2B Study Survey 129

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Of course, it wasn’t.

Content Marketing 182

Content Marketing B2B Marketing How To 182

Onclusive

JUNE 23, 2022

Communicators can offer data from media monitoring, social listening, media relations and campaign measurement, while marketers can contribute the results of focus groups, customer surveys, promotions and other tactical activity. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Strategy 195

Strategy Marketing Measurement eBook 195

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. 5 Steps to a Performance-Driven Content Marketing Strategy. Don’t believe me? Train your team.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

PR 20/20

JANUARY 17, 2023

From CMS Wire : "Instead of pushing them through a cascading sequence that metaphorically resembles movement through a funnel, Forrester said, businesses must now figure out how to entice them down the road.". Find out what they do and don't like on your site and how they interact with current content offerings.

Strategy 52

Strategy How To Technology B2B 52

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Beyond PR

MARCH 18, 2016

The latest press release from the self-proclaimed “Spring Ambassador” offers tips and tricks on how to make the perfect Easter basket. will help audiences immediately identify your brand every time they encounter your content. Take the time to plan content that is authentic and memorable. And why not?

Content Marketing 40

Content Marketing How To Marketing Case Study 40

Contently - Strategy

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. How video content can help drive leads. Video case study.

Video 95

Video How To Education YouTube 95

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. How AI is already impacting the PR industry. Quantify the buzz.

Case Study 170

Case Study Engineering Measurement Big Data 170

Landis PR

NOVEMBER 26, 2022

To write a great press release, you must understand how to communicate effectively with your audience. Leverage Customer Testimonials and Case Studies. A case study is an in-depth analysis of your products or services. As a tech company, the main goal of your communications efforts is not to generate conversions.

Company 98

Company Communications Case Study Engineering 98

Cision

MAY 22, 2017

New trends arise every year, advising how to make the most of your content marketing tactics. ” To get the full story, check out the case study here. Press releases are a valuable PR tool and should not be regarded as an after-thought.

Case Study 210

Case Study Study Trends Web 210

Communications Conversations

SEPTEMBER 8, 2016

I get all that–and those are fantastic case studies of brand journalism done well. But, Coke as hub of news and information as outlined in this Contently piece? “The bedrock stories are balanced by lighter fare, like a quick-hitter on how to take better Christmas photos , that performs well on social.”

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Sword and the Script

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Keep your content marketing separate and distinct. Put your audience first. Did you know?

Government 138

Government Survey Ethics Media 138

Remote PR Jobs

SEPTEMBER 25, 2023

Knowing the differences between each type of media -- earned, owned, and paid -- and how to combine them is critical to the success of your lead generation efforts. To help you effectively execute on all three, we'll walk you through the nuances of each below, as well as some suggestions on how to leverage them for your company.

Media 100

Media Pinterest LinkedIn Case Study 100

Doctor Spin

APRIL 6, 2023

Here goes: Table of Contents What Is a Superhero Solution? Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? The 1-page strategy focuses on how to win.

Strategy 52

Strategy Real Estate Case Study System 52

Presspage

AUGUST 7, 2018

It combines content marketing strategy, brand journalism, and public relations efforts to consistently tell the story of the brand through imagery and content across multiple platforms. Second, the brand should discuss and demonstrate how it solves problems or overcomes challenges for its customers.

Case Study 97

Case Study Storytelling Study Social Media 97

Contently - Strategy

FEBRUARY 14, 2023

And in the same report, 95 percent of Fortune 500 companies cited poor content data quality as having a negative impact on their business. How can content marketers use intent to improve content and rank first? Get that right, and watch your content rise. Stay informed!

Google 123

Google Engineering SEO Writing 123

Sword and the Script

MARCH 28, 2017

A professional will know how to build rapport and ask questions that elicit responses worth writing. It works as an on-ramp for formal case studies too. It’s a classic example of why content marketing and public relations need each other. Using an experienced interviewer cannot be overstated. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Prohibition

FEBRUARY 24, 2023

Maintaining a steady flow of content Since evergreen content can be repurposed and reused monthly, quarterly or even yearly, there is less of a requirement to create new content on a regular basis – it really is the gift that keeps on giving!

Engineering 62

Engineering B2C Case Study Meeting 62

ZudePR

MAY 20, 2015

The ebook comprises case studies by public relations practitioners exploring modern aspects of public relations practice. There are 19 contributors (including me) and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO). He blogs too. You can sign up for it here.

eBook 60

eBook Tools How To Case Study 60

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Marketing can piggyback off that media coverage to make more strategic media buys while crafting related owned media assets (like ebooks or case studies).

Marketing 68

Marketing SEO Guidelines eBook 68

wiredPRworks

APRIL 20, 2022

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Connect with David Meerman Scott. Facebook [link]. Instagram [link]. Twitter [link].

Marketing 118

Marketing Social Media Trends Instagram 118

PR 20/20

JANUARY 31, 2019

MAICON includes five interactive workshops and 37 general and breakout sessions—all developed to help marketers understand, pilot and successfully scale artificial intelligence. Featured sessions and speakers include: Become a Marketing AI Pioneer , Paul Roetzer, Founder and CEO, Marketing AI Institute. About MAICON.

Conference 77

Conference Case Study Marketing Analytics 77

Contently - Strategy

MARCH 22, 2022

Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach. But if the ranking results swear by “How To” and “Ultimate Guides,” then you stick to that approach. Create bottom-of-the-funnel content. And you make your article longer.

SEO 118

SEO Strategy Brand Branding 118

Critical Mention

SEPTEMBER 24, 2019

Define your ideal buyer and then see who’s engaging with your organization and how they are interacting with your ads, social media and website content. For example, if you run marketing for a PR firm and see that client testimonials and case studies are receiving the most clicks, you should focus on enhancing those practices.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Cision

OCTOBER 10, 2017

Let’s examine three ways of distributing content and how to get them up to date. It’s necessary to take a much more proactive approach to ensure your content gets seen by people who care about what you have to say. . Check out this monster case study from AccessDirect. Press Release Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity SEO Measurement 136

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. CONTENT STRATEGY AS A COMPETENCY. It gets better results and improves customer experience.

Strategy 149

Strategy SEO B2C Engineering 149

PR 20/20

JANUARY 9, 2023

You can align your marketing activities and messages with each stage of the buyer’s journey. How to create a marketing plan using the buyer’s journey. Thus, aligning your marketing materials and messaging with each stage of the buyer’s journey is critical.

Comparison 87

Comparison Resources eBook Case Study 87

Cision

AUGUST 21, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! Think about what your brand wants to achieve. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258