Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.

Video 62

Video Social Media Instagram Media 62

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. It refers to any content created by users themselves, rather than by a brand or business. It is content that is shared publicly on social media platforms, forums, or other websites.

Social Media 62

Social Media Strategy Media B2C 62

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Boost your Brand Awareness. Instant notifications provide the opportunity for you to always be on top of who’s talking about your brand. Receiving instant alerts is key to boosting your brand’s name.

Viral 70

Viral Radio Media Sports 70

Prohibition

MARCH 16, 2022

The value of social media for small businesses is immeasurable. The average social media user spends 2.5 hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. Every good business strategy starts with a plan, and the same goes for social media advertising.

Small Business 71

Small Business Advertising Advertising Social Media 71

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Social Media 73

Social Media Ethics Trends Viral 73

Prohibition

AUGUST 9, 2022

We’re always keeping a close eye to see what interesting campaigns brands are delivering across PR and social media. We’re not surprised that this one resonated so well on social media – great work Deliveroo! Deliveroo crack down on thieving seagulls. issue and puts a fun spin on it.

Social Media 62

Social Media Media Viral B2C 62

Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok.

Brand 118

Brand Branding Video Social Media 118

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. Follow and connect with MVPD on social: Facebook. You can also listen to this episode on iTunes , Spotify , and Stitcher. About this episode.

Crisis 176

Crisis Viral Brand Branding 176

Prohibition

MAY 23, 2022

It’s vital to keep up with the ever-changing social media landscape, as trends come and go and platforms are constantly evolving, to ensure business success. Here’s a round-up of what’s changed throughout May and key trends to keep on top of across various social channels. Twitter hints at moving towards pay to play.

Instagram 62

Instagram Social Media LinkedIn Viral 62

Sword and the Script

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. How can this be? I couldn’t agree more. >>>

B2B 113

B2B Marketing Advertising Advertising 113

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. If there’s one thing Reach Plc has, it’s, well, reach.

Reddit 158

Reddit Viral Analytics Social Media 158

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video.

Brand 160

Brand Branding Viral Crisis Management 160

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette.

Brand 136

Brand Branding How To Storytelling 136

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Listen To and Welcome Employees on Social. What about Twitch?

Social Media 62

Social Media Trends Marketing Viral 62

NewsWhip

DECEMBER 21, 2022

It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. Twitter dominated attention. And it resonated with people.

Brand 78

Brand Branding Policies Local 78

Landis PR

JANUARY 8, 2024

In the case of X, it’s the reverse question we can ask: Was it not enough that Elon Musk threatened to take over , then sue , then finally buy the unrivaled global social platform Twitter, dragging its value through the mud so he vastly overpaid? Not to mention, it blew up on social media with the hashtag #HeidiHalloween2023!

Film 59

Film Twitter Viral Social Media 59

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 117

Social Media Conference Media Corporate 117

The Stalwart Blog

APRIL 22, 2016

These two articles caught my attention throughout the last 24 hours: Mashable "Brands awkwardly try to pay tribute to Prince". Adweek "Brands post tributes to Prince, but struggle to make them Heartfelt and Not Promotional". Death can often bring out the worst in brands, and people, on social media.

Social Media 60

Social Media Brand Branding Media 60

Barokas

MAY 3, 2017

PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. But had Pepsi and United simply listened (via social media) both companies could have better responded to their respective audiences. This is where social listening would have been incredibly valuable.

Social Media 60

Social Media Airlines Media Viral 60

Cision

MAY 20, 2016

With so many voices speaking to your audience, what can your brand do to stand out from the crowd? With social listening tools , you’ll be equipped to uncover which opportunities to leverage and determine what actions to take in real time. Everyone from scientists to graphic designers to brands gave their two cents on the debate.

Brand 159

Brand Branding Comparison Viral 159

Buchanan PR

JUNE 30, 2023

Social media trends come and go at lightning speed. Enter the Grimace shake trend – an unexpected sensation that has dominated social media platforms – particularly TikTok – and kept McDonald’s in the spotlight. A viral sensation that spread like wildfire across social media platforms.

Viral 72

Viral Trends Social Media Creativity 72

Cision

OCTOBER 7, 2016

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Social volume requires multiple voices and not just your brand’s.

Analysis 318

Analysis Viral Trends Software 318

Mark My Words

APRIL 18, 2018

Whether or not this adage is entirely true, the pub chain has created a brand of cheap-and-cheerfulness that has have left its competition in the gutter. The move is clearly a stunt designed to fly in the face of conventional wisdom that leveraging social is a crucial element of a brand’s customer engagement.

Social Media 60

Social Media Media Viral Twitter 60

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance.

Social Media 60

Social Media Strategy Media Survey 60

Communications Conversations

FEBRUARY 20, 2015

In this week’s episode, Kevin and I discuss the Atlantic article that made the rounds this past week about Twitter’s inability to drive traffic (big surprised, right?). We also tackle a really interesting PBS story about the evolving nature of media, and Justine Sacco, who was back in the news this past week.

Twitter 60

Twitter Brand Branding Viral 60

Buchanan PR

OCTOBER 5, 2023

As media professionals, we can’t help but take a look at the buzz surrounding the popstar and wonder: what can we learn from the cultural phenomenon that is Taylor Swift’s empire? Thus began a downward spiral of Swift’s image in the media. More than that, brands are jumping on the Taylor Swift train as well.

Strategy 80

Strategy Media Viral Trends 80

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms. Hamilton, Twitter Watch Party. Disney+ now has over 2.7 million mentions a day.

Examples 130

Examples Transportation Media Tourism 130

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98

Video Agency Strategy Marketing 98

Communications Conversations

FEBRUARY 2, 2021

Even during a pandemic, it’s tough to keep up with all the TikTok and hash tag challenges that influencers are doing with brands. Let’s just say it hasn’t exactly gone viral–at least not in a good way. Over the years, J-Lo has been a pretty damn savvy marketer and curator of her brand. BILLION views).

Social Media 78

Social Media Marketing Comparison Viral 78

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Popeyes’ official social media channels hadn’t hinted at a launch, there was no long-running countdown on their website and media organizations had yet to break the news.

Product Launch 148

Product Launch Storytelling Social Media Video 148

Waxing UnLyrical

APRIL 23, 2013

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. Using social media to lie is unfortunately easy. Twitter and Facebook both contain plenty of fake followers. One way this managed to affect me personally occurred during social media week.

Social Media 106

Social Media Media Viral Facebook 106

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. And how do they match up to our favourite pop and movie icons, who dominate Twitter and Instagram? Instagram: 17.7m.

Sports 54

Sports Social Media Instagram Media 54

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. They did : in the form of a viral hashtag that has seen The Sun ridiculed for the premise of its campaign, #TheSunLogic. Though anathema for some, there is a reason why Brand has 8.7m

Brand 122

Brand Branding Newspapers Media 122

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? While I look for my next gig, I’m doing some consulting for a range of different companies helping to set their brand strategy and developing plans for them to attack their respective markets. JC: Storytelling is, in my mind, the essence of brand development.

Storytelling 85

Storytelling Brand Branding Customer Service 85