TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

That insight, among others, was revealed in the Social Media Trends for 2020 report by HubSpot and Talkwalker. Considering that 66% of TikTok’s users are under 30, it’s an especially important social media platform to check out, alongside Instagram and Snapchat.

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3 brands that use social media snark effectively (and deliciously)

PR Daily

Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Edgy brand managers do it with a little sass.

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Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy?

7 hints to help create viral content

PR Daily

All content marketers are hoping to have that rare success where your creation is shared again and again on social media. You want more of them to recommend it to their friends and social media followers. How exactly do you create viral content?

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10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. Social Media Storytelling

5 ways social media has reshaped the PR industry

PR Daily

If you are a PR pro, you spend a lot of time on social media. With a global usership in the billions, social media has become one of the fastest growing industries in the world. Social media is immediate and noisy. Featured Media Relations Social Media

Capture viral behavior with strange projects

Marketwired

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. Don’t lead with the brand.

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Don’t make these marketing blunders on social media

PR Daily

The smallest of factors could mean the difference between a viral post and a dead tweet. Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins? Marketing Social Media

4 lessons from @justaconstructionguy campaign’s viral success

PR Daily

The account was a response to how common influencer tropes weren’t a fit for Austin’s Cuvee Coffee and its blue-collar branding. ” So, McKim worked with an advertising agency called Bandolier Media to create the “Omar” persona. Be prepared for viral success.

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Are You Really Listening on Social Media?

Cision

Simply “being” on social media isn’t always enough. When I say “listening,” what I mean is monitoring mentions of your brand across all social networks, whether you have a presence on them or not. From there, you or your social media team can respond appropriately.

Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Cross posted on Hack the Feed.

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Why these experts think going viral is overrated

PR Daily

We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle.

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How to Go Viral on Social Media with These 8 Simple but Effective Tips

Prowly

There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach. Social Media PR social media

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Why these experts think going viral is overrated

PR Daily

We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle.

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Burger King draws ire with ‘racist’ social media ad

PR Daily

Instead, the message was widely seen as offensive and lazy, illustrating the nebulous terrain that brand managers must navigate to avoid online backlash. The food chain apologised, conceding the advert was “insensitive and does not reflect our brand values regarding diversity and inclusion.”.

‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay

PR Daily

Also: NASCAR and British Airways promise sustainability, how much to spend on a social media agency, words PR pros should avoid, and more. This is as true for social media platforms as it is for food trends. How much should you pay for a social media agency or services?

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How to Go Viral on Social Media with These 8 Simple but Effective Tips

Prowly

There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach. Social Media PR social media

Viral 88

7 social media trends to watch out for before 2020 hits

PR Daily

Social media is seeing fast-paced shifts and updates throughout key platforms. Here are seven social media trends to watch for as the new year approaches: 1. Facebook Groups will provide a big opportunity for brands. Social Media

How to tailor your videos for different social media platforms

PR Daily

Video is far more than just the latest social media buzz or digital trend. This is fundamentally changing the way we consume content on the web and social media is on the frontline of this digital revolution. This fact hasn’t gone unnoticed by brand managers.

What Goes in a Social Media Promotion Plan?

ReimaginePR

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. I have a fun idea.

Why these experts think going viral is overrated

PR Daily

We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle.

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Listen, Then Speak: 10 Quotes on Social Media Listening

Cision

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. Is your brand part of the majority of marketers risking failure? Social media has sped up the way we communicate, including how we write.

Why these experts think going viral is overrated

PR Daily

We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle.

Viral 157

Your Greatest Foe on Social Media – How to Fight Back

Flack's Revenge

Who’s your biggest foe on social media? Does company A have a bigger social footprint? The Growth of Social News Sharing. These days more of us are spending more time heads down, looking at our phones and surfing social channels.

How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. It starts with a social media editorial calendar.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

However, as one Twitter user pointed out, the backlash caused Peloton to trend and delivered additional video views and media coverage: If you really think the "creepy" Peloton commercial is going to hurt their brand, you probably shouldn't be in marketing. SOCIAL BUZZ.

7 hints to help create viral content

PR Daily

You want more of them to recommend it to their friends and social media followers. If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content?

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Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

For a brand obsessed with speed, a few more specifics might have helped set the stage for a more compelling story. Related reading: 6 tips for brand managers shutting down a product or business. 5 new ways to tell your brand story. 25 great tactics for promoting your brand.

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Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! You share it across your social networks and you get your first 1,000 views. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo!

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What’s Your True Social Media Dharma?

Social PR Chat

Social media is more than going through the motions of a like, share, find, schedule, and publish. In order to be successful in social media, a brand must understand its true purpose and intention. Is your social media messaging following your brand’s intended path?

The Difference Between Viral and Buzz Marketing

Critical Mention

Before digital marketing techniques came about, word of mouth was the key to brand awareness. In today’s digital age word travels at light speed with the rise of social media. Through this phenomenon, viral and buzz marketing were born. This campaign quickly went viral.

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Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

Good morning, PR pros: A Twitter post asking New Yorkers which seat on the subway is the best has gone viral, prompting many users to jump aboard the trend and tweet their own memes. Image courtesy of Sprout Social. delivers “consistent engagement”: Image courtesy of Sprout Social.

5 ways social media has reshaped the PR industry

PR Daily

With a global usership in the billions, social media has become one of the fastest growing industries in the world. From changing the way people consume their news to contributing to the rise of the citizen journalist, social media has forced PR pros and reporters to adapt or perish.

Why these experts think going viral is overrated

PR Daily

We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle.

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Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Boost your Brand Awareness.

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How to Amplify Your Stories With Social Influencers and Viral Platforms

PRSay

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. In fact, social influencers are having more of an impact on ROI than ever.

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6 Best Practices for Social Media Promotion

Cision

This is why we need to promote our brands, businesses, messages and ideas. Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Best Practices Featured promotions social media

SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

Also: Krispy Kreme partners with a viral delivery guy, takeaways from Meredith’s Jill Davison, how PR pros see the future of communications, and more. The incident is a reminder for brand managers dealing with exuberant fans: Find a way to partner with them, or risk consumer wrath online.

How to Boost Social Media Engagements Using Video

Critical Mention

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. This is where video marketing comes into play with boosting social media engagements.

Don’t make these marketing blunders on social media

PR Daily

The smallest of factors could mean the difference between a viral post and a dead tweet. Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins?