Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. I love the moon.

B2B 139

B2B Brand Branding B2C 139

Cision

AUGUST 23, 2017

Emotional intelligence drives consumer culture which influences your business strategy. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A great PR campaign can generate positive brand awareness, which is clearly desirable. What about signed clients for a B2B company, or product sales racked up as a result of the investment? The brand may play only a small role in the coverage that drives awareness. Inspiring through storytelling.

Publicity 255

Publicity Storytelling Automotive Software 255

Beyond PR

JANUARY 3, 2017

Scaring them into buying your products doesn’t work (nor is it particularly nice).So Storytelling. A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. It’s the story of why you got into business, and how you want to change the world. So what’s left?

Company 72

Company Storytelling Small Business eBook 72

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Be true to your brand. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Here’s how to use it to your brand’s advantage: Click To Tweet. Let’s talk about why video is so effective and how to make it work for your brand.

Video 120

Video Strategy YouTube Marketing 120

Sword and the Script

JANUARY 14, 2020

In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. I wanted to tackle the challenge of making our brand more prominent in mainstream media.

Marketing 79

Marketing Data Wireless Industry 79

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

DECEMBER 15, 2020

They lose sight of the day-to-day execution needed to build a productive and efficient machine that contributes to their company’s bottom line. More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Brand-to-brand collaboration. Wisdom of crowds.

Marketing 174

Marketing Employee Content Marketing Training 174

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty. What’s your advice?

Report 225

Report Media Advertising Advertising 225

Mindful Marketing

JULY 26, 2019

In an age of artificial intelligence and deepfakes, it’s not surprising that some brands are promoting themselves using people who aren’t people. based start-up of ‘engineers, storytellers, and dreamers’ who claim to specialize in artificial intelligence and robotics.” million followers on Instagram.

Ethics 70

Ethics Consumer Reputation Corporate 70

Cision

MAY 21, 2015

You may know me from my other podcast, Smart Passive Income, which is consistently ranked as a #1 business podcast. AskPat is a brand new, DAILY podcast. Podcast creator Joe Pulizzi, known as the “godfather of content marketing,” believes that most small businesses and startups are going to market in the wrong way.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

OCTOBER 13, 2015

A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent web economy that would fuel small businesses build a web presence. It was at the time, a novel product, and a good match for the story.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

Marketwired

FEBRUARY 16, 2016

She works with clients worldwide ranging from small businesses and startups to enterprises, assisting them in crafting and carrying out a PR strategy to help them get the word out, get noticed and lead to an increase in visibility, prospects and sales. Be different, but live to the brand promise: Gini Dietrich . She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Maxim Behar

MARCH 6, 2022

I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. We had a press release, we had press conferences and then we had media breakfast and product presentations and we were making visits to factories.

B2B 52

B2B Communications Media Newspapers 52

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. We trust these social resources: Buffer Social ( @buffer ): Digs into all things social, but also discusses blogging and productivity. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. I worked hard to help Kona Grill, a national restaurant chain, focus on the customer rather than the product.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

ZudePR

DECEMBER 30, 2016

Here’s an extract: “How to create interesting content for a boring product or stale industry. “A white lawyer defends a black man in a small southern town. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Someone afraid of starting a business. Until what?

Writing 84

Writing Google Meeting Airlines 84

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It made written communication open to the masses would eventually led to affordable books and cheaper production of printed material. A huge spike in sewing classes followed.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

MAY 10, 2024

It hardly comes as a surprise, then, that 89% of customers want to see more videos from brands in 2024. Storytelling Potential: Videos have the unique ability to weave narratives that resonate on an emotional level with viewers. Busy executives often see the obligations associated with video content creation as a significant barrier.

Leadership 98

Leadership Video B2C Interviews 98