PR for Anyone

SEPTEMBER 8, 2021

By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Know who is interviewing you. Do your homework on the journalist and the outlet. Learn how they report and give them what they love and what they want. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

Television 221

Television Pitching Interviews Radio 221

PR for Anyone

SEPTEMBER 15, 2021

How is your business related to weather, topics, holidays in September. Remember, these are for local media and national television. I could actually probably tie in a pitch to that because my brand is so aligned with pink and I could do a branding pitch about how to brand your business. What to Pitch When.

Pitching 130

Pitching Television System Local 130

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” And start pitching the media because it will just elevate your brand.

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. And it’s so awesome! It’s just amazing.

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. But think about that if you have a product, service or brand related to moving into a dorm room, moving in your first apartment. Transcript. It is the end of August. What can you pitch?

Pitching 130

Pitching Media Insurance Insurance 130

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. So I turned to a local repair shop to see what could be done.

Marketing 60

Marketing B2B Local Customer Service 60

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. Whose audience will engage and be interested and click through to learn about your product, service or brand? It is a business and some people want the quick route and they want to do that. It is an option.

How To 234

How To Brand Branding Financial 234

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? On Facebook, the likelihood of a brand post reaching an intended audience is low.

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? Today he’s on his own. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Critical Mention

JUNE 26, 2020

Both big and small businesses are subject to receiving various forms of negative comments and publicity. While the old saying is that “there is no such thing as bad publicity,” brands and PR professionals understand that negative coverage can hurt businesses. Think Before Reacting. Always Listen.

Publicity 105

Publicity Radio Sports Small Business 105

PR for Anyone

APRIL 26, 2022

First and foremost, if you are a marketing or social media person, what does that mean? If you like this, if you’d like to start doing more of this, we have so much fun working with our clients, just elevating their mission and their brand. So, what is the big news this week? Twitter has kind of fizzled a little bit.

Twitter 130

Twitter Pitching Financial Video 130

PR for Anyone

DECEMBER 1, 2021

Also consider your brand. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Remember, a brand is how you make people feel. You are being exposed to almost 10 million people. That was one of the biggest wows I’ve seen for virtual backgrounds. What do you represent? PR FOR ANYONE.

Interviews 130

Interviews Video Film Industry 130

PR for Anyone

JUNE 30, 2021

That being said, isn’t it worth it to have millions of people learn about your product service or brand? Imagine… MILLIONS of people learning about your product, service or brand. A month that we they’ve done a really good job of marketing that. Hard to think that far ahead. It’s all possible!

Pitching 130

Pitching Nonprofit Financial Insurance 130

PR for Anyone

MARCH 30, 2022

Advertising is something that we pay for and it’s us telling the world how great we are and advertising has a place in our marketing package that we do. So, advertising versus publicity…which one do you think is worth more? It’s actually publicity. But publicity is so great. So that’s why they call it earned media.

Advertising 130

Advertising Advertising Publicity YouTube 130

PR for Anyone

JULY 22, 2021

Addressing and solving what pains people is #1 in marketing. If you like this tip and you’d like to learn more about pitching and branding and messaging download our free blueprint at CaptivateandCashin.com/Blueprint. But if you want to position yourself as an industry expert, you do that by. You want to pitch around that.

Industry 130

Industry Pitching How To System 130

PR for Anyone

NOVEMBER 4, 2021

We have examples of products, services, and brands so we cover the gamut of everyone and you can see how people have had success pitching the media. It’s professionals, service professionals, products, anything and everything – product, service, brand – people got on there.

Examples 130

Examples Pitching YouTube Video 130

PR for Anyone

MAY 18, 2022

Your marketing assistant can do it. By having all of that out there, you make it so much easier for the media to say “Yes!” And you don’t need to hire an expensive PR firm. If you get all of your pieces in place, you can do it yourself. You can hire a virtual assistant to do this for you. You are the expert and you’re media ready.

YouTube 130

YouTube Video How To Pitching 130

PR for Anyone

SEPTEMBER 1, 2022

The majority of my clients are established in their business. They’ve built a product, service or brand and now they are ready to be known. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

JULY 28, 2022

So when you’re talking about pitching the media and you’ve got a story, and there’s kind of really one core story, of your company or your product or your brand or whatever that is. But he said, think of a diamond and think of all of the facets on a diamond. It’s still one diamond, so it’s still one story.

Pitching 130

Pitching Media YouTube Interviews 130

PR for Anyone

JUNE 23, 2021

Is the branding consistent? If you like this tip, if you’d like to learn more about landing in the media or messaging or branding, go to CaptivateandCashIn.com/Blueprint and download your blueprint. If somebody were to find you on Twitter or Instagram, when they go to your website, do they know it’s the same person?

Industry 130

Industry Social Media Google Training 130

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. And are you listening to what people are saying about your product, service or brand? Community Relations.

Publicity 225

Publicity Marketing YouTube Video 225

Beyond PR

AUGUST 16, 2016

To help brand communicators craft a business pitch that connects, the Publicity Club of New York hosted a panel discussion featuring journalists from Fortune, Bloomberg TV, Business Insider and other leading industry media. Knowing the differences between business audiences is critical. In contrast, Inc.

Pitching 40

Pitching Biotechnology Media Healthcare 40

PR for Anyone

APRIL 6, 2022

I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. Something I work with college students on regularly is their personal brand. This is one of my favorite times to pitch television. Realtors, how can a recent grad buy a home?

Pitching 130

Pitching Television Media Real Estate 130

PR for Anyone

MAY 24, 2022

They aren’t used just for news anymore but have become a marketing tool. Reference something else that they’ve written in the past or shared on television and see how you can provide value to them and pitch that. Once upon a time, yes, a press release meant something and only solid news stories were sent out.

Pitching 130

Pitching Television Interviews YouTube 130

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 70

Publicity Small Business Advertising Advertising 70

5W PR

JULY 10, 2017

Genuine and authentic influencers are becoming one of the chief brand development tools a company can use. Quality content is vital to marketing and branding, and having influencers such as bloggers creating content about your brand means you can share links to that content to your existing audience. Generate Sales.

Company 88

Company Small Business Television Radio 88

PR for Anyone

APRIL 13, 2022

The global video market was valued at $39.61 93% of businesses gain new customers as a result of branded video content. To me, the biggest statistic that stands out in this is that 93% of businesses gain new customers as a result of branded video content. Over 500 million people watch Facebook videos every day.

Video 130

Video Strategy YouTube Interviews 130

David PR Group

FEBRUARY 1, 2019

Reality television personality, model and entrepreneur Kylie Jenner purportedly earns $1 million per sponsored post. While this is fun from an entertainment-news-brain-candy perspective, it’s not necessarily useful information for companies which don’t have million-dollar marketing budgets. She has 124 million followers. –John.

Instagram 51

Instagram Company Small Business Television 51

Communications Conversations

JULY 18, 2019

Even if a piece of business doesn’t work out, thank people for their time and consideration. In fact, you’re well-known as THE person to work with if you want to get on TV and you work with a consumer brand! This isn’t your first stint as a business owner. You also do a ton of media relations-TV work in town.

Local 94

Local Course Community Interviews 94

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. I was the marketing director for a software company and hung up my own shingle about 13 years ago. Dave Oates: Right.

Crisis 78

Crisis Local Facebook Social Media 78

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Grow your business by improving your capabilities and connections.

Social Media 120

Social Media Marketing Pinterest Media 120

Mindful Marketing

SEPTEMBER 11, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ Despite her aging appearance, Queen Elizabeth II kept her job for an unprecedented 70 years! A Canadian news anchor who let her locks go grey wasn’t as fortunate.

Employee 81

Employee Film Television Policies 81

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. The internet is the most obvious form of digital media.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. As marketers, we typically stay away from touchy political issues. Marketers shouldn’t be afraid of dealing with real news.

Report 225

Report Media Advertising Advertising 225