article thumbnail

Inspiring the Consumer: You Can’t Do That on Television

Shift Communications

I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. As a marketer, I find the prospect of carving out the right community of brand influencers exhilarating. And this is essentially why I am so intrigued by the motivations of today’s consumer. Tara Wickwire.

article thumbnail

How To Build B2B PR Around Invented Holidays

ImPRessions - Crenshaw Communications

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced.

B2B 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What Can You Do to Land a TV Pitch?

PR for Anyone

” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. People are watching television and they need to see things. You’ll know the minute I upload anything with all these tips.

Pitching 130
article thumbnail

Tips for Media Interviews

PR for Anyone

When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. This week, I want to talk about, what if you’re in an interview, especially on television, and you don’t know the answer to the question. So what do you do?

article thumbnail

PR Myth #3 – PR Generates Sales

PR for Anyone

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. I got a $10,000 client from being on television. Take the time to build out that process. So, just landing in the media will not instantly generate sales.

article thumbnail

TikTok Trends

PR for Anyone

I’ve seen multiple stories on television with experts talking about what TikTok is talking about. If millions are paying attention to this topic on TikTok then a television station’s viewers are likely to be interested in that topic as well. See what’s trending and pitch your expertise around that. PR FOR ANYONE.

Trends 246
article thumbnail

Pitch the Media

PR for Anyone

My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. ” He still gushes about that.

Pitching 223