Inspiring the Consumer: You Can’t Do That on Television
Shift Communications
APRIL 27, 2018
I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. As a marketer, I find the prospect of carving out the right community of brand influencers exhilarating. And this is essentially why I am so intrigued by the motivations of today’s consumer. Tara Wickwire.
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