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A brief guide to short-form video for brands

NewsWhip

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

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Super Bowl Ads draw attention even before the big game

NewsWhip

As one of the biggest events in American, and as of late, global television, the Super Bowl is as well-known for the entertaining ad spots than they are for the game of football itself. Yes, the Los Angeles Rams did win the coveted Lombardi Trophy in 2022, but we’re talking about brands here. million U.S. Let’s take a look.

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Being Smart and Strategic When Navigating the Current News Cycle

PRSay

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. A network television feed producer said that between the nonstop coronavirus stories and the presidential primary elections, “our resources have become even more scarce.”

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

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Critical Mention Launches YouTube Integration

Critical Mention

Popular podcast channels will also be available and analytics from the leading online video-sharing platform can now be added to reports. . “We In recent years, YouTube has become indispensable for brands as a part of their PR, communications and marketing strategy.

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#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

Deirdre Breakenridge

In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day. According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. Share videos with subtitles, which can be powerful and long posts have meaning too.

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Behind the Headlines with Erik Wheater

Cision

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched.