Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

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Pitching Survey System Technology 85

Buzzstream

JUNE 14, 2024

But ultimately, the goal is the same: to get high-authority links to boost rankings and brand awareness. As digital PR continues to grow and refine worldwide, with new agencies and sites adopting the strategy daily, we thought it was worth exploring how brands use digital PR to support their SEO goals. This can be the case sometimes.

Digital PR 62

Digital PR SEO Pitching Google 62

Buzzstream

DECEMBER 1, 2023

Link building can be especially beneficial in competitive industries like SaaS. Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. Here are some real-life examples from SaaS brands. INDIRECT : Find a relevant website in your industry with a broken page link.

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Examples Software Pitching Tools 133

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR?

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Digital PR Construction Case Study SEO 71

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. Ultimately, digital PR is designed to build high-authority links to help you build your brand and rank better. Lastly, bigger brands that don’t necessarily need many links to rank can rank more quickly with a little link building.

Digital PR 62

Digital PR Examples Strategy Survey 62

Cision

JANUARY 18, 2018

As a refresher, earned media refers to any site or blog (even social media mention) where a journalist, blogger, or influencer talks about your brand without being paid to. If your PR team is doing its job to get your brand talked about online, you can enhance those efforts by baking them into your content marketing. And that works.

Strategy 276

Strategy How To Media Infographics 276

PR 20/20

FEBRUARY 20, 2023

However, bombarding your new love interest with a sales pitch on how amazing of a partner you are on the first date will likely not warrant a second one. An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

JANUARY 26, 2016

All brands want media coverage. And that means all of them are sending pitches to reporters – the same reporters you’re pitching. But if your pitch sounds exactly like every other brand’s, it will get ignored. So how can you make your pitch stand out? It’s time to make a change to your pitching style!

Media 120

Media Pitching Trade Shows Infographics 120

Onclusive

SEPTEMBER 13, 2017

With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Thought leadership allows executives and others to play an upfront role in guiding the future of their industries. It takes time to build a brand. Thought leaders provide timely, relevant content in useful forms.

Leadership 52

Leadership Infographics Resources Social Media 52

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. Since press releases are going out to journalists, they build a large amount of credibility for your brand. This will increase the likelihood that they’ll accept your pitches and publish your press releases.

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Infographics SEO Writing Pitching 105

Presspage

JUNE 4, 2019

Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the kind of coverage anyone would want for their brand. Enter brand journalism , the darling of content creators and savvy PR specialists. ” Why do these challenges exist within your industry?

Journalism 68

Journalism Strategy Brand Branding 68

Cision

APRIL 13, 2017

And that’s exactly where the goals of journalists and brand communicators intersect. Armed with this insight, it’s in the best interest of brand communicators to ensure their news release helps journalists do their job, in the face of limited time and resources. Companies have a story to tell, and the media needs to tell a story.

Media 210

Media Automotive Resources Product Launch 210

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. The topics are displayed by industry.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. The topics are displayed by industry.

Digital PR 62

Digital PR Tools Google Pitching 62

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Cision

MAY 26, 2016

Consumers aren’t listening to your brand messages. Alexa Miller, senior account executive at Flackable, recommends reaching out to industry influencers to establish credibility and get your brand noticed. In my new senior-level role at Flackable, I hope to further establish myself as a thought leader in the industry.

Financial 168

Financial Infographics Pitching Consumer 168

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I become a mini-expert on the journalist I’m pitching.

Pitching 228

Pitching Agency Social Media Creativity 228

Buzzstream

DECEMBER 1, 2023

Link building can be especially beneficial in competitive industries like SaaS. Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. Here are some real-life examples from SaaS brands. INDIRECT : Find a relevant website in your industry with a broken page link.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Link building can be especially beneficial in competitive industries like SaaS. Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. Here are some real-life examples from SaaS brands. INDIRECT : Find a relevant website in your industry with a broken page link.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. Linkability.

Survey 90

Survey How To Reddit Pitching 90

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. It’s a great listening tool to ensure your pitches are targeted.” ” This is a PR boon. And the journalists can be grateful for this, too.

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Storytelling Technology Tools Infographics 230

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. Unfortunately, the “batch and blast” method of media relations is still prevalent in the industry.

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Media Pitching Data Technology 149

Solo PR Pro

MAY 10, 2022

As long as it's coming from a genuine place, you can land some solid pitches. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused. From website traffic coming from PR placements to social media engagement and brand awareness, data is key to keeping clients happy and resources flowing.

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Pitching Media Journalism Data 58

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. This season’s early (and devastating) Napa Valley fires offered a chance for expert commentary on grape production from our wine industry client, for example. Strategize for Thanksgiving shopping stories now.

Film 180

Film Small Business Pitching Comparison 180

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. Tip: Some studies have found obtrusive ads can negatively impact brands. Quality vs quantity. The age-old question.

How To 71

How To SEO Google Examples 71

Cision

JANUARY 22, 2016

With so many brands reaching out to journalists every day, only a select few will get a response, and even fewer will actually get coverage. So what can you do to set your brand apart from the masses? Quality content grabs the attention of reporters and influencers and gives your brand a solid reputation.

Media 120

Media Infographics Reputation Study 120

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Media love poll-results story pitches, especially when accompanied by visuals like infographics. Data to power PR storytelling. Social listening sets the stage.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

SEPTEMBER 9, 2016

Use language your audience will clearly understand and ensure your voice is consistent with your brand and industry. This could be a video, photos or an infographic. For press releases announcing new research, consider creating an infographic that visualizes the data. Keep the tone conversational, but informative.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Cision

MARCH 8, 2016

Are you pitching reporters but not receiving responses? When reporters go through their daily pile of pitches, they look for fresh angles that will engage and inform their readers, not reiterations of an already discussed topic or drawn-out explanations. That’s because you’re not giving them what they want. Deliver Data.

How To 84

How To Pitching Survey Comparison 84

Cision

MARCH 21, 2016

So how can you stay on the cutting edge of the news industry? They must reconsider how they create, distribute and pitch their thought leadership. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template.

Trends 120

Trends Mobile Media Print 120

Cision

FEBRUARY 15, 2016

All brands want mentions in trusted third-party media outlets. What are you already doing to establish thought leadership and build brand awareness? What are you already doing to establish thought leadership and build brand awareness? Want to make the most of hosting industry events? Brainstorm and Plan.

Conference 120

Conference How To Infographics Leadership 120

ImPRessions - Crenshaw Communications

MAY 6, 2016

MMX is a place for today’s marketers to come and learn about what’s new and exciting in the industry. We also send out a weekly newsletter to our audience of brands and agencies. What constitutes a great pitch for you? What kind of stories are you looking for? for example, MMS is huge for marketers) I want news that matters.

Infographics 120

Infographics Technology Pitching Education 120

Buzzstream

DECEMBER 5, 2023

Are you trying to build your brand? Returning to our example, the best opportunities, in this case, are going to be highly curated pages on authoritative domains – things like libraries, government sites, university sites, and other high quality industry resources. How would they pitch their blog to someone else in their niche?”

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Resources Analysis Infographics Examples 103

Cision

MARCH 8, 2016

But with so much constant change, how can your brand keep up? Media professionals are clearly placing an emphasis on reaching mobile audiences, so if your brand can assist by providing the right type of content, you may be more likely to achieve coverage. Use Multimedia Content. Images via Pixabay: 1 , 2 , 3.

Trends 120

Trends Mobile Media Infographics 120