PRSay

AUGUST 15, 2019

Leadership was careful to conduct research and surveys to identify employees’ unique communications needs. Enterprise Holdings, one of the most recognizable car rental providers, took advantage of its regional subsidiary structure to deliver relevant updates to its employees at a local level. Show people you care when it matters most.

Communications 107

Communications Employee Enterprise Local 107

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. 55% Able to preserve brand consistency as marketing goes digital. It all goes back to being a values-driven enterprise.

Leadership 40

Leadership Survey Enterprise Conference 40

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. Research” involves gathering, analyzing and interpreting data about a market, company or brand, and its past, present and future potential.

Measurement 183

Measurement Communications Analysis Data 183

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Today, employer branding is a business imperative. A charismatic CEO is a powerful employer branding asset. That wasn’t always the case.

Brand 333

Brand Branding Employee Engineering 333

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. One enterprising PR practitioner has launched Metaverse Public Relations. Cision releases internal DE&I report. Internal comms metrics.

Software 86

Software Pitching Internal International 86

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PRSay

NOVEMBER 5, 2018

Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video. Eighty-five percent of people say they’d like to see more video from brands. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership.

Video 116

Video Communications Strategy Product Launch 116

Katie Paine's Measurement Blog

MARCH 9, 2023

Too often, PR people define success as a big pile of clips, or a lot of neutral coverage, when in fact senior leadership thinks success is more leads or more messages communicated. Select a sample of 50 items and have them read by an intern, or someone who didn’t have anything to do with “placing” the stories.

Measurement 52

Measurement How To System Comparison 52

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. Brands that coordinate across business functions are more likely to achieve the success they need to achieve,” says Bernie Borges. Leadership needs to understand how content leads,” says Carlos Abler.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Can corporations really be ethical media enterprises? Very new, very hot type brands to be working with. We had a conflict.”

Ethics 71

Ethics Agency Journalism Corporate 71

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Enterprise and workplace. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Topically, this event covers a lot of ground. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

MAY 1, 2015

I talked before about some of the topics of interest for Jack – and they’re not just about business or leadership or politics. We’ve previously discussed things like Google Plus hangouts as an option for deeper engagement in social media, and to share more of Jack’s leadership vision. Has that been successful so far, in your eyes? .

Social Media 60

Social Media Media Twitter Insurance 60

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Turn to agencies with demonstrated track records of success, starting with their own brands. 6) Seek Systems for Success.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR has a bigger role in content. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”.

Trends 199

Trends Corporate Employee Analysis 199

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” “Younger customers, in particular, are pushing brands to engage politically and socially on real issues, in ways that are often polarizing.”.

Trends 150

Trends Communications Employee Enterprise 150

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. Enterprise social networks, messaging, scheduling, and video have all been adopted.

Tools 175

Tools How To Agency SEO 175

Katie Paine's Measurement Blog

MAY 25, 2023

4 I need daily monitoring reports on issues and crises that might affect my brand, and they must include social and traditional media. Make sure the vendor can get all the media that senior leadership and the board think is important, in whatever language(s) they are published in. 15 I need international monitoring and measurement.

Measurement 52

Measurement Communications Survey System 52

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. If you can get influencers speaking positively about your brand, their followers will take note and be that much more likely to engage with you themselves (and/or try the product or service).

Media 60

Media Leadership Enterprise Data 60

PR 20/20

APRIL 16, 2019

But, what makes a business grow from a startup to an enterprise success story? As a marketer, these answers should come easily to you, especially as you add these types of tidbits to your website or other marketing collateral related to your company’s vision, mission statement or brand story. Avoid leadership gaps.

Company 66

Company Marketing Leadership Enterprise 66

Communications Conversations

AUGUST 31, 2018

I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. Brands essentially have an opportunity to become their own newsrooms and identify the stories that reporters no longer have the time to enterprise and produce.

Media 112

Media Journalism Report Video 112

PRSay

JULY 6, 2016

Because of this, you need to track what your audience says about your brand online through social listening. Just know that social media is a small part of the conversation surrounding your brand. Your ROI should include metrics to track your brand and social impact, such as share of voice and sentiment. Invest In Analysis.

How To 109

How To System Measurement Data 109

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Resources Library - Amp up your web devotion to content marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

JULY 21, 2021

Yet I admit to following the billionaire space race, if only to observe the comms strategies behind each brand. It’s one more commercial enterprise for him and Virgin, so there’s been minimal posturing about saving the planet or promoting scientific breakthroughs. Who’s coming out on top? Branson takes the early lead.

Tourism 310

Tourism Travel Government System 310

Stephen Waddington

JULY 10, 2017

Lego and Patagonia are among my favourite brands. This isn’t purely the domain of private enterprise. Global internet usage continues to grow at a steady 10% per year according to the International Telecommunications Union (ITU), reaching 46% of the global population. It’s fuelled by developing markets, notably India.

Telecommunications 112

Telecommunications Handbook Transportation Community 112