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New PR Skills Needed to Fill Talent Gap

The Proactive Report

Although the outlook for growth is good, there is concern that the industry is not adapting fast enough to the new media landscape and there is a lack of talent to allow brands and agencies to achieve their expansion goals. DOWNLOAD THE PDF. A survey by McGraw-Hill and Hanover Research.)

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7 Effective Content Examples for Your Top-of-Funnel Prospects

PR 20/20

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. Download today. Source: Tower Electric Bikes 4.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Download the report! In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? and Salesforce.

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5 Must-Have Types of Content Marketing

Cision

But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Interviews. You could offer a white paper called “10 Reasons Your Software Company Needs a Blog” and get people to give you their email address to download the white paper.

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Secrets of getting your company featured on a podcast: behind the scenes in podcast nation

MaccaPR

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

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Leveraging Great PR Results

ImPRessions - Crenshaw Communications

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Socialize all coverage. .

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

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