Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS. Sally Falkow is a veteran of the PR industry.

Technology 100

Technology Social Media Media Digital PR 100

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS. Sally Falkow is a veteran of the PR industry.

Technology 100

Technology Social Media Media Digital PR 100

The Proactive Report

JUNE 20, 2015

Journalists are very active in social media and Twitter in particular. Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand. How do Journalists use Twitter? How to Connect with Journalists on Twitter.

Twitter 100

Twitter Media Relations How To Media 100

The Proactive Report

NOVEMBER 18, 2016

Every blogger or brand has content that could and should be re-purposed for use on social media. Each social platform has its own “language” if you will and you content will get the best results when you create it in that native language, so that it shines on each platform or network. Blog image: .

Social Media 100

Social Media Media Facebook Blogging 100

The Proactive Report

MAY 4, 2015

We all know that most companies are using social media now. 500 social media use in an SNCR webinar today. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc. Favorite Social Media Platforms. The Social Media Downside.

Social Media 100

Social Media Company Media Study 100

Prohibition

JUNE 17, 2021

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media. Professional Profiles are being explored on Twitter.

Social Media 62

Social Media Reddit Trends Pinterest 62

Prohibition

MARCH 29, 2021

Although last month was the shortest in our yearly calendar – the world of social media has not fallen short! Here are five of February’s most notable social media updates! The feature will launch later this year and Twitter believes it’s a way to allow creators and publishers to get paid directly by their fans.

Social Media 62

Social Media Trends Media Instagram 62

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? Admittedly I’m a late adopter, having only joined Instagram this past week and Twitter a few years back.

Social Media 60

Social Media Brand Branding Media 60

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? Admittedly I’m a late adopter, having only joined Instagram this past week and Twitter a few years back.

Social Media 60

Social Media Brand Branding Media 60

The Proactive Report

APRIL 17, 2017

Brands large and small are scrambling to keep up with the rapid convergence of the physical and the digital world. They use digital devices to find information and to make their lives easier. “The disappointment indicates a deep divide between corporate expectations and consumer appetite for digital applications.”

Brand 133

Brand Branding Digital PR Consumer 133

Buzzstream

AUGUST 12, 2020

Earned media interviews : Share two reasons that show how you, your company, or clients have been successful (an award, previous earned media piece/video, etc.). You’ll want them to think, “featuring this brand would be something that my audience would be intrigued to learn more about”. . Is your brand present on these lists?

Digital PR 62

Digital PR Pitching Interviews Writing 62

Marketwired

JANUARY 26, 2016

I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand. One of my favorite brands is—was—a simplified graphic design program that I even mention in my new book, Above The Noise ( in bookstores January 27 ). Some of the largest brands are self-imploding because they don’t.

Brand 100

Brand Branding Customer Service Reputation 100

Waxing UnLyrical

DECEMBER 11, 2013

However, I believe that the PR agencies should take this as an opportunity rather than a challenge. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. 300 crore (~$48.3M) in FY 2013.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. They use search engines and social media to find it. Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

MAY 12, 2016

Social media has become a melting pot of white noise. For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. Especially when you’re talking about marketing and digital PR. Follow us on Twitter. BE ORIGINAL.

Real Estate 100

Real Estate Brand Branding Survey 100

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Rock the Status Quo

JANUARY 1, 2015

Not in the actual review, since that would negate the value of an unbiased third-party review – but on social media. It might even transform those product review queens into unshakable, unstoppable brand ambassadors. Five Product Review Brand Ambassador Do’s & Don’ts 1. Why not thank them?

Brand 100

Brand Branding YouTube Social Media 100

5W PR

APRIL 18, 2022

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. Social media platforms.

Strategy 88

Strategy Marketing Reputation Survey 88

The Proactive Report

FEBRUARY 7, 2018

A social media management dashboard. My choice is Sendible – it has everything you could possibly need: Monitoring online conversations for brand mentions and industry keywords. Engagement – shows who is responding to your social content. Follow me on Twitter. Get the Digital PR Tips Newsletter.

Tools 207

Tools Analytics Google Measurement 207

The Proactive Report

JUNE 4, 2018

You love your job and you thrive on creating content and messaging that builds awareness, authority, and affinity for your brand. Per the definition of PR your core functions are: Identify the audiences you need to reach. Get the Digital PR Tips newsletter each week. Follow me on Twitter. Your New BFF.

Analytics 127

Analytics Data Exercises Social Media 127

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users X/Twitter : 1.96

Radio 64

Radio Pinterest Television Government 64

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. However, the techniques and skills we used in the past are no longer sufficient in the digital age.

Reputation 140

Reputation Crisis Social Media Google 140

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JUNE 12, 2017

71 percent of consumers are more likely to make a purchase based on a social media reference. Most brands approach influencer marketing as either earned or paid media. The PR department is pitching influencers along with reporters and hoping for coverage on the strength of the content. Follow me on Twitter.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

Burrelles Fresh Ideas

JANUARY 2, 2024

Leveraging social media for SEO. Social media platforms are becoming an integral part of SEO strategies. While they don’t directly influence search rankings, their role in driving traffic and enhancing brand visibility is undeniable. He is also the founder of Bosmol.com, a social media news log.

SEO 85

SEO Mobile Engineering Ethics 85

The Proactive Report

JANUARY 2, 2017

This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. How Does Fake News Affect PR? As Robin’s definition states: Fake news hurts PR by lessening trust in all media.

Government 214

Government Digital PR Report LinkedIn 214

Cision

JULY 28, 2015

For PR firms, social media monitoring has become an essential part of a successful agency’s offering. But without the right tools, it’s impossible to scale media monitoring services as the business grows. Natalie spent three hours each day monitoring social media for clients. “I

Media 120

Media Viral Newspapers Digital PR 120

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. For some in the social media space, these are influencers. For some in the social media space, these are influencers. In the digital PR world , journalists and reporters promote our content. We’ll show you how.

Digital PR 62

Digital PR Report How To Pitching 62

Deirdre Breakenridge

NOVEMBER 13, 2017

However, when you think about it, it’s not that the press release is dead, but rather it has been reinvented to reflect the shift towards digital PR. Today’s generation of PR professionals are more visual, they prefer graphics and images to help understand a message. Storytelling will become more creative.

Trends 0

Trends Storytelling Creativity Reputation 0

The Proactive Report

JUNE 19, 2017

Influencer marketing is all the rage right now, but how many brands are doing fan-centric marketing? Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization. The first step on the customer journey is awareness of the brand or product.

Digital PR 113

Digital PR Software Strategy Leadership 113