Remove Branding Remove Crisis Remove Reputation Remove Viral

Report: PR pros aim to increase online reputation monitoring

PR Daily

What consumers say about your organization can quickly spread through digital channels, affecting your brand image. What people say about your organization can either bolster or erode your brand reputation, especially in the digital media landscape.

Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership.

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Chuck E. Cheese responds to rumors after viral video

PR Daily

Cheese was recently sent scrambling after an old urban myth went viral online. The incident underscores how quickly crises can threaten a brand’s image, no matter how unsubstantiated the information shared. Cheese responds to rumors after viral video appeared first on PR Daily.

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How to Turn Your Brand Crisis into PR Success with Ease

Cision

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis.

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Panera’s missed opportunity offers crisis response lessons

PR Daily

The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. However, this viral moment is a missed opportunity for Panera, especially with its decision to dismiss the employee.

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SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

Also: Krispy Kreme partners with a viral delivery guy, takeaways from Meredith’s Jill Davison, how PR pros see the future of communications, and more. The incident is a reminder for brand managers dealing with exuberant fans: Find a way to partner with them, or risk consumer wrath online.

When Designing Controls Around Your Crisis Communications, Don’t Do This!

Melissa Agnes

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis Communication: Balancing Consistency with Delivery. *

2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? Uber’s reputation work gains speed… then stalls again.

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Why you should care: Your front-line employees are often the first (and sometimes the only) interaction consumers make with your organization, so it’s important to find and retain top talent that can deliver your mission and boost your brand image.

Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. How can you better engage your employees to avoid a PR crisis?

Wanted: Talented brand storytellers

PR Daily

How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Reputation Management.

What Does Being Crisis Ready Have To Do With Brand Invincibility?

Melissa Agnes

If you follow my work, then you know that helping organizations become crisis ready is not just what I do professionally, but it is one of my biggest passions. This is what it means to be crisis ready. Crisis management is what happens once a negative event occurs. Crisis Ready.

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3 ways PR pros can weather a crisis and come out on top

PR Daily

These takeaways from a chief communications officer can help you respond to a negative situation in a way that quickly boosts your brand and can get you through the storm. An employee should never learn about a crisis by seeing it in the media before they hear it from you,” Alderman says.

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WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

It’s an excellent example of simple ways you can connect and uplift audiences during the crisis. For example, we previously set limits on forwarded messages to constrain virality, which led to a 25% decrease in message forwards globally at the time. CRISIS LEADERSHIP BOARD.

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What American Airlines’ crisis response can teach brand managers

PR Daily

American Airlines seems to have learned—largely from United Airlines’ recent tone-deaf response—what not to do in a crisis. RELATED: Keep your cool in a crisis with these tips.]. Combine these trends and expect more and more disturbing airline videos to emerge and go viral.

Can You Prevent Your Next Crisis?

Cision

Is prevention of a crisis possible? It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. The ability for a company to not only manage and survive a crisis, but to thrive skillfully, all depends on its focus and planning prior to the onset of that crisis. They’re looking to create champions not only for product loyalty but for the larger brand as a whole.

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The Sexy Allure Of Crisis Management Is Presenting Risk To Organizations

Melissa Agnes

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Crisis management advisors and consultants are not supposed to be the risk.

Insights from Ragan’s Salary Survey, fashion school makes changes to quell outrage, brands court favor with exclusive items

PR Daily

The decision came after the school apologized for the incident, which went viral after one of the show’s models refused to wear the accessories, which included exaggerated red lips and large black ears: Disgusting. Wondering how to make your brand stick out in a crowded environment?

7 Ways To Crisis-Proof Your Brand

ImPRessions - Crenshaw Communications

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. Appoint a crisis response leader.

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How to manage your COVID-19 response

PR Daily

Ragan Communications and PR Daily will conduct a special day of learning, Crisis Communcations Virtual Conference: Managing Communications Through the Coronavirus , to help communicators prepare for the unprecedented challenges they face as this crisis moves across the globe.

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How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

Don’t think your crisis plan has blind spots? Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! Crisis Preparedness

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5 crisis communications lessons from Kellogg

PR Daily

The way an organization reacts in the first hours of a crisis will probably determine whether it succeeds or fails in regaining public trust. The way brand managers at Kellogg Co. When crisis strikes, here are five best practices to adopt—as exemplified by Kellogg: 1.

During COVID-19, some business owners are their own worst enemy

PR Daily

So many companies have undone all the good work done by their PR agencies and gone viral for the wrong reasons. Cineworld is a brand whose reaction sticks out for all the wrong reasons. What did their reputation probably the most damage though was the fact that it was all needless.

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

A recent headline in PR News shared something we all know, but don't love to admit: " Brands See Risks but Fail to Plan for Them." " Sound like the crisis strategy you know you should have in place? Preparing a crisis strategy in the era of Digital PR.

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

A recent headline in PR News shared something we all know, but don't love to admit: " Brands See Risks but Fail to Plan for Them." " Sound like the crisis strategy you know you should have in place? Preparing a crisis strategy in the era of Digital PR.

How Well Do You Know the New Rules of Crisis Management?

PRSay

Viral videos. Brand misjudgments. From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. It is not that all the tried and trusted tenets of crisis management have fallen by the wayside.

United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing.

The meaning of Cecil

Mark My Words

While we don’t know if he has recruited any other crisis managers you can be sure that the cost to his reputation will be greater than the $50,000 he paid for a shot at Cecil. What we’re seeing with the twitter moral police is closer to Mary Whitehouse’s brand of umbrage activism. They will be asking themselves, is my reputation worth a selfie with a rotting cat? Mark My Words cecil crisis management hunting viral palmerCecil was not a lucky lion.

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How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

Don’t think your crisis plan has blind spots? Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! Crisis Preparedness

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CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand

PR Daily

Good morning, PR pros: Nissan still hasn’t found the bottom of its leadership crisis : CEO Hiroto Saikawa resigned Monday. The struggle highlights the importance of good governance and shows how top executive pay can quickly become a PR crisis.

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

PR Daily

Also: Facebook floats a messaging app to enhance Instagram, a peek inside Starbucks’ branding and design, and how opinions are changing among consumer demographics. By using both functional and expressive voices, we’ll create more space for brand relevance, connection and joy.

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Steak-umm earns praise for Twitter rant, Twitter’s CEO pledges $1B to fight COVID-19, and Lowe’s closes for Easter Sunday

PR Daily

Some of the activities (such as the painting session) have loose ties to the brand, but the overall effort is designed to entertain and connect with people as they look for uplifting content. CRISIS LEADERSHIP BOARD.

South Dakota meth PSA goes viral, Chick-fil-A drops donors after LGBTQ protests, and 72% of consumers switch to competitors after bad service

PR Daily

The ad went viral as Twitter and other social media users ridiculed the slogan. Though Chick-fil-A’s messaging is on point with its brand voice and vision, it remains to be seen whether consumers will take this as a welcoming move or merely clucking to attract attention.

Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

Lisa McKnight, Barbie’s senior vice president and global brand general manager, told USA Today that the career was selected after the company learned that only 33% of sitting U.S. As the NBA’s PR crisis with China intensifies, other organizations have entered the fray.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year.

NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

On Sunday, the maker of OxyContin and other pharmaceuticals filed for Chapter 11 protection to shield itself from more than 2,600 federal and state lawsuits regarding the company’s role in the opioid crisis. 7 hints to help create viral content. PR crisis?

The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation? The Viral Customer Complaint.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ]. Related reading: 4 crisis management keys. Timing is everything: When to issue your crisis response.

3 ways to help your executives thrive in the digital world

PR Daily

Anything from a speech to a tweet can go viral in minutes—for better or worse. Crisis Communications Employee Engagement Executive Communication Leadership Communications PR Social Media

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WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

s streaming service, Disney+, released a now viral Twitter thread, touting its lineup coming to the service: It. Why it matters: Layoffs accompanied by news of an adverse work environment are a recipe for a deepening reputational crisis.