Report: PR pros aim to increase online reputation monitoring

PR Daily

What people say about your organization can either bolster or erode your brand reputation, especially in the digital media landscape. Two-thirds of small business PR pros use social media to keep tabs on their organizations’ reputations. Crisis Communications PR reputation

How to respond when you go viral for all the wrong reasons

PR Daily

This is the story of how we handled a crisis that tested every aspect of our planning and training—and one of the handful of things I’ve worked on in my career that has its own Wikipedia page. We had caused the wrong kind of viral sensation.

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RyanAir fires crew over viral fake photo

PR Daily

The stranded Crew, in a gesture of protest, took a photo that immediately became viral: Laying on the floor was the only option to rest; their "suitable accommodation," SNPVAC said in a statement released in October. FREE GUIDE: 3 helpful tips for your crisis comms prep ].

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SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

Also: Krispy Kreme partners with a viral delivery guy, takeaways from Meredith’s Jill Davison, how PR pros see the future of communications, and more. Now CEO Masayoshi Son is trying to rebuild the brand’s reputation.

Chuck E. Cheese responds to rumors after viral video

PR Daily

Cheese was recently sent scrambling after an old urban myth went viral online. The viral rumor also shows that false information is still prevalent across social media platforms—something which YouTube is currently battling. Crisis Communications Chuck E.

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. See this fascinating Wired article for a deeper peek into the inner mechanisms of crisis PR.

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Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ]. In Carnival’s case, a viral photo of a passenger lounging on the Lido deck in an offensive shirt doesn’t bode well for reputation management. Boeing’s reputation dinged by internal emails.

Panera’s missed opportunity offers crisis response lessons

PR Daily

The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. However, this viral moment is a missed opportunity for Panera, especially with its decision to dismiss the employee.

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J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

PR Daily

The BBC reported : Sabrina Strong, the lawyer representing Johnson & Johnson, said: “We have sympathy for all who suffer from substance abuse, but Johnson & Johnson did not cause the opioid abuse crisis here in Oklahoma, or anywhere in this country.

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American Airlines Soars Through A Potential Crisis

ImPRessions - Crenshaw Communications

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. The post American Airlines Soars Through A Potential Crisis appeared first on Crenshaw Communications.

When Designing Controls Around Your Crisis Communications, Don’t Do This!

Melissa Agnes

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis Communication: Balancing Consistency with Delivery. *

2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017.

Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. How can you better engage your employees to avoid a PR crisis?

Preparing for a Hard Landing: Today’s Crisis PR 101

Reputation Us

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront.

How to Turn Your Brand Crisis into PR Success with Ease

Cision

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. Read on for three tips to turn a social media crisis into a PR win.

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7 Ways To Crisis-Proof Your Brand

ImPRessions - Crenshaw Communications

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. Seven Steps To A “Crisis-Proof” Brand.

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Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

As the NBA’s PR crisis with China intensifies, other organizations have entered the fray. Related reading: Hong Kong seeks to hire PR crisis firm—but finds no takers. McDonald’s is hoping to replicate the success of Popeyes’ viral chicken sandwich.

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5 Things You Should Never Hear a PR Person Say

Garrett Public Relations

Whether this is based on previous experience or simply on the reputation some in PR have as being “spin doctors,” we sometimes battle the stereotypes. earned media media pitches media pitching media relations press release public relations publicity crisis communications go viral marketing PRWorking in public relations, you know you’ll face some challenges. One stumbling block is the preconceived ideas people seem to have about PR practitioners.

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3 ways PR pros can weather a crisis and come out on top

PR Daily

When handled the right way, an outstanding crisis response can repair lost trust, diminish skepticism and bolster the organization’s image for what lies ahead. An employee should never learn about a crisis by seeing it in the media before they hear it from you,” Alderman says.

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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation? How To Spot The Most Dangerous Reputation Threats.

Novartis’ crisis response missteps, Target’s one-stop-shopping formula, and Twitter’s private message filter

PR Daily

Why it matters: Though timing is crucial in a crisis communications strategy, withholding information about a wrongdoing, security breach or other mistake will not help you sustain stakeholder trust and rebuild your reputation. How blanket denials ruin your crisis response efforts.

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The Sexy Allure Of Crisis Management Is Presenting Risk To Organizations

Melissa Agnes

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Crisis management advisors and consultants are not supposed to be the risk.

Can You Prevent Your Next Crisis?

Cision

Is prevention of a crisis possible? It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. The ability for a company to not only manage and survive a crisis, but to thrive skillfully, all depends on its focus and planning prior to the onset of that crisis. Integrate your crisis plan. Don’t crumble under crisis.

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Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts

PR Daily

Why you should care: Engaging in unethical PR and marketing behaviors will come back to haunt your organization’s reputation. Bud Light has already jumped on the viral Area 51 event , and now Arby’s is bringing the food.

A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult. So what are today’s crisis realities and what do they mean to your organization? Everything has viral potential.

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How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

Don’t think your crisis plan has blind spots? Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! Crisis Preparedness

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5 Steps to Becoming a Crisis Communication Pro

Melissa Agnes

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro?

5 crisis communications lessons from Kellogg

PR Daily

The way an organization reacts in the first hours of a crisis will probably determine whether it succeeds or fails in regaining public trust. responded to the release of a video depicting a disgruntled employee should serve as a model for handling a PR crisis.

How Well Do You Know the New Rules of Crisis Management?

PRSay

Viral videos. From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners.

What Does Being Crisis Ready Have To Do With Brand Invincibility?

Melissa Agnes

If you follow my work, then you know that helping organizations become crisis ready is not just what I do professionally, but it is one of my biggest passions. This is what it means to be crisis ready. Crisis management is what happens once a negative event occurs. Crisis Ready.

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TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

" Sound like the crisis strategy you know you should have in place? Maybe your team hasn't run through it in a while or discussed the chain of command for approving messaging around a crisis during a holiday when people are harder to reach. Is non-crisis coverage rising?

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

" Sound like the crisis strategy you know you should have in place? Maybe your team hasn't run through it in a while or discussed the chain of command for approving messaging around a crisis during a holiday when people are harder to reach. Is non-crisis coverage rising?

“Social Media Crisis” and Other Buzzwords that Need to Go

Melissa Agnes

Melissa’s #1 despised buzzword: Social media crisis. The fact of the matter is that a crisis is a crisis. The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line.

United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing.

Keeping Cool: 7 Tips for Crisis Management

RH Strategic

In today’s world of the 24-hour news cycle and the ability for any person’s tweet, video or image to go viral, it’s vital that all PR professionals are well-versed in basic crisis management. By moving quickly, a PR team can protect a company’s reputation and prevent headlines that damage a bottom line. The post Keeping Cool: 7 Tips for Crisis Management appeared first on RH Strategic. PR Best Practices best practices crisis public relations tips

What American Airlines’ crisis response can teach brand managers

PR Daily

American Airlines seems to have learned—largely from United Airlines’ recent tone-deaf response—what not to do in a crisis. RELATED: Keep your cool in a crisis with these tips.]. Combine these trends and expect more and more disturbing airline videos to emerge and go viral.

The meaning of Cecil

Mark My Words

While we don’t know if he has recruited any other crisis managers you can be sure that the cost to his reputation will be greater than the $50,000 he paid for a shot at Cecil. They will be asking themselves, is my reputation worth a selfie with a rotting cat? Mark My Words cecil crisis management hunting viral palmerCecil was not a lucky lion.

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How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

Don’t think your crisis plan has blind spots? Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! Crisis Preparedness

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A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult. So what are today’s crisis realities and what do they mean to your organization? Everything has viral potential.

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How to quash fake news with a crisis communications plan

PR Daily

Although this is an extreme case of fake news gone viral, it raises the question: What if you or your company becomes a fake news target? Do you have a crisis communications strategy in place to fend it off? RELATED : Keep your cool in a crisis with these tips.].