Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. How do you measure success? Is your budget proportionate to expectations?

Strategy 78

Strategy Media Storytelling Pinterest 78

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Pinterest: This platform is all about the imagery. Next week we delve into measuring the effectiveness of your efforts.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Cision

JUNE 22, 2015

Instagram began as a mobile-only, iOS-exclusive app in 2010, seven months after the image-sharing app Pinterest launched. Pinterest was gaining a lot of momentum by integrating with Facebook and was about to raise $37 million dollars in VC funding to Instagram’s $7 million. Or , how are brands finding success on Instagram?

Instagram 120

Instagram Fashion Sports Pinterest 120

wiredPRworks

APRIL 3, 2017

Facebook Branded Content Updates. Facebook announced three updates for branded content that are a direct result of feedback from our partners: Enabling more Pages to share branded content on Facebook. Updating the branded content tag. Pinterest Social Media News April 2017. Rethinking Pinterest as a Catalog.

Social Media 49

Social Media Pinterest Media Instagram 49

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Here are four questions my peers often ask and some insights. Will people (e.g. Can AI Improve PR?

Analytics 65

Analytics Data Pinterest System 65

Prohibition

NOVEMBER 6, 2021

You can use social platforms like Facebook, Twitter, Instagram, LinkedIn, or Pinterest to promote your business. You can also use Pinterest to promote your website and to share your business goals. The only difference is that you are targeting people who have already heard of your brand. So, how do you make this happen?

Social Media 62

Social Media Media Advertising Advertising 62

Waxing UnLyrical

MAY 29, 2012

I mean, do you have a program in place to gain insights on what is being said about your brand, your business, yourself? And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Sloppy Joe Sauce and Lesson in Listening. You do listen, right? You should.

Case Study 80

Case Study Social Media Study Pinterest 80

prTini

DECEMBER 12, 2014

Inspiration for Non-Creatives: Where to Look When You’re Out of Ideas. 10 Pinterest Tips for Smart Brands. The Best and Worst Brands on Social Media In 2014. Data Analysis Measures Consumer Emotions When They Buy. Instagram at 300 Million: Bigger Than Twitter, Growing Faster Than Snapchat.

Pinterest 45

Pinterest Case Study Instagram Analysis 45

Waxing UnLyrical

AUGUST 31, 2012

I mean, do you have a program in place to gain insights on what is being said about your brand, your business, yourself? And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Sloppy Joe Sauce and Lesson in Listening. You do listen, right? You should.

Twitter 61

Twitter Pinterest Case Study Social Media 61

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. BRAVE BRANDING GUIDE.

Training 45

Training LinkedIn Marketing Pinterest 45

PR 20/20

APRIL 12, 2016

Start with a creative content mix. For example, a brand can own its SnapChat profile (technically on a free platform where it’s vulnerable to change), and pay for channel content distribution. For partner platforms like SnapChat, brands have full-feature storytelling capabilities. Story + Narrative Connect People & Brands.

Pinterest 40

Pinterest Community Data Mobile 40

Beyond PR

SEPTEMBER 6, 2016

At one point, they were all part of a brand new audience for your organization. We must follow Hamill’s lead and take a multichannel approach to promoting our brand. Just because you’re a B2B company doesn’t mean you need to avoid traditionally B2C channels like Instagram, Snapchat and Pinterest. Remember what got you here.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Karen Freberg

JUNE 24, 2017

Being in PR, you pretty much covered all of the campaigns that were featured in the festival for brands and agencies. This is one of the things that is great to see are some of the campaigns that were submitted by brands, agencies, and professionals to be considered for a Cannes Lion Award.

Education 40

Education Conference Social Media Sports 40

Cision

DECEMBER 21, 2015

Expect the service to expand to more users in 2016 and for brands to begin experimenting with more live video content. Even though the results of social shopping were disappointing for Facebook this year (as well as for Pinterest and Twitter), Facebook appears poised to expand their e-commerce offerings in 2016.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Cision

FEBRUARY 3, 2016

Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. We help brands reward everyday moments in apps and games— because who doesn’t love free stuff? billion in 2014 to 6.3

Pinterest 120

Pinterest Mobile Pitching Social Media 120

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Branding, Social Media, Marketing, PR & Professional Coach. . Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Rock the Status Quo

JANUARY 13, 2015

Will it hurt our brand if we do it wrong? In my opinion, there are four puzzle pieces to put in place before starting social media activity for ANY company or brand. I’ve found a four-step approach works extremely well for social media: Strategy, Goals, Activity, Measurement, Tweaks. (In Is the risk of crisis worth it?

Social Media 100

Social Media Media Facebook B2B 100

Journalistics

MARCH 24, 2015

Are you going to share the user-generated content they create showing how much they love your brand and your product? What outcomes will you measure? – what do you want to measure? Brand sentiment? Volume of conversations about your brand and your competition? – do you really value your customers?

Strategy 72

Strategy How To Measurement Analytics 72

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas. Sometimes, we just need a little inspiration to prove measurable success. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40

ZudePR

JUNE 6, 2016

You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals.

Writing 114

Writing Social Media SEO Blogging 114

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. Maximize Your Social.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

MARCH 26, 2014

Creative web content is all the rage in the marketing world. Before we get our hands dirty in digital paint… Let’s look at some of the basic terms you’ll hear when it comes to creative web content. Pixels (px): The term used to measure image dimension. Pinterest-friendly images. Guest Post by Alicia Lawrence.

Web 77

Web Pinterest Creativity Print 77

Stephen Waddington

FEBRUARY 12, 2019

Pinterest has posted strong growth in visual imaging. The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. This is an increasingly competitive space as other disciplines such as advertising, digital and creative all vie for budget and work. We shouldn’t be surprised.

Publicity 79

Publicity Community Pinterest Reputation 79

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. Let everyone know.

Social Media 40

Social Media Pinterest Media Marketing 40

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Pinterest has posted sustained growth in visual imaging. Measurement should no longer be an issue within public relations.

Publicity 164

Publicity Ethics Data Community 164

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28