Institute for Public Relations

APRIL 28, 2023

USC Annenberg Center for Public Relations explored corporate reputation and the factors that impact it, including consumer and employee expectations. residents who work for companies with 1000+ employees.— based … Continue reading Corporate Reputation in 2023 → — 509 U.S. — 496 U.S.-based

Corporate 59

Corporate Reputation Survey Financial 59

Onclusive

OCTOBER 22, 2020

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. Our customers are managing corporate communications across numerous issues, but corporate reputation is foremost for many of them.

Reputation 307

Reputation Analytics Corporate Government 307

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate Communications As companies grow, corporate communications become more important. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

JANUARY 1, 2023

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

Reputation 158

Reputation Corporate Policies Ethics 158

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. corporate boardrooms. corporate boardrooms. Could this mean a sea change in corporate governance?

Corporate 203

Corporate Reputation Employee Government 203

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

5W PR

AUGUST 23, 2023

Corporate communications manager In corporate settings, communications managers oversee internal and external communication initiatives. They handle employee communications, manage press releases, coordinate public announcements, and maintain the company’s public image.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Reputation 60

Reputation Corporate Survey Employee 60

Mindful Marketing

SEPTEMBER 19, 2020

Among its unique attributes, the store featured an open layout, low-glare surfaces, and employees who knew American Sign Language (ASL). Its ‘product features’ back up its brand promise. Of course, there are other ways that organizations doing social good can be funded, for instance by donors and by government.

Corporate 102

Corporate Consumer Employee Print 102

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Some were management failures, while others were about corporate values or behavior. The failure here was really one of governance, of course. Yet, nothing happens in a vacuum. It was a lose-lose.

Banking 212

Banking Nonprofit Twitter Advertising 212

PRSay

DECEMBER 18, 2019

When the NBA released a statement calling Morey’s pro-democracy tweet “inappropriate,” the move was widely interpreted as an attempt to protect its bottom line and appease the repressive communist government of China. It was always about the Chinese government resisting perceived challenges to its authority. Tip 1: Live your values.

Corporate 100

Corporate Crisis Management Crisis Government 100

Stern + Associates

JULY 27, 2023

Driven by a political backlash, the notion that environmental, social and governance (“ESG”) issues should play a key role in business and investment has been widely challenged or even outright attacked in some cases. Of course, having corporate values is a good part of your brand – but only when tied to action.

Communications 86

Communications Corporate Government Energy 86

PRSay

NOVEMBER 18, 2022

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. During his Nov. businesses plan for that possibility? Do good work, tell great stories.

Communications 86

Communications Conference Survey Corporate 86

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. Only by doing this can you ensure that your company narrative reflects your commitment to sustainability, social impact and robust governance.

Report 109

Report Government Financial Trends 109

Communications Conversations

AUGUST 21, 2015

But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm? ” After all, we were trained to control and shape the corporate message strategy.

Case Study 60

Case Study Employee Study Guidelines 60

Stephen Waddington

OCTOBER 13, 2020

These stories have been recorded and published in a report published by the Government Communication Service (GCS) COVID-19 Advisory Panel. It met weekly during the UK national lockdown and provided representation to the Government on behalf of industry.

Report 144

Report Communications Government Crisis 144

5W PR

AUGUST 27, 2021

Public relations, at its core, is a communications industry that strives to maintain a positive public image for brands and corporations, to create brand awareness, to foster mutually beneficial relationships between clients and their audiences, and more. Employee Relations Managers. PR Account Executives. PR Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

ImPRessions - Crenshaw Communications

JUNE 26, 2019

It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson. To advocate in the face of government or regulatory scrutiny. To manage a corporate transition.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. The Government led by Prime Minister Petteri Orpo has a very ambitious program to balance the State budget and support growth. This applies to the media also.

Radio 64

Radio Pinterest Television Government 64

Buchanan PR

APRIL 12, 2023

In a corporate context, this refers to sustainable business strategies for long-term stakeholder value. Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals.

Publicity 79

Publicity Meeting Policies Employee 79

PRSay

JULY 9, 2021

As changes in the media landscape force brands to tell their stories through digital platforms, the new generation of workers — being tech-savvy, digital natives — might devise novel ways to increase a brand’s share-of-voice in a crowded market. An example that immediately comes to mind involves technology. Photo credit: netflix ].

Nonprofit 218

Nonprofit Employee Internal International 218

Stern + Associates

NOVEMBER 13, 2023

In many ways the fundamentals of good communication, messaging and branding remain the same. But for reasons that include both customer and employee relations, some type of statement when big events occur has become expected. But the way executives communicate and the channels they use are always evolving.

Trends 117

Trends Communications Conference Leadership 117

Mark My Words

MARCH 10, 2023

The Guardian The BBC’s decision to take Gary Lineker off air leaves its most outspoken personality with a potentially career-defining decision, as the corporation looks to risk its reputation to make a public example of one of its biggest stars. Does he stay true to the Lineker brand? The BBC has struggled with the outspoken Lineker.

Social Media 60

Social Media Policies Government Media 60

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR. Work hard play nice.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Melissa Agnes

NOVEMBER 20, 2018

In this episode, Blair Peberdy, Vice-President of Government and Corporate Relations at Alectra, joins the Invincible Brand Podcast to share the many crisis management lessons he has learned throughout his career. Listen: Watch: You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube.

Crisis Management 133

Crisis Management Crisis Government Crisis Communications 133

Reputation Us

OCTOBER 4, 2021

Today, organizations of all sizes face mounting pressure from employees, customers and their communities to speak frankly on a growing list of high-profile issues, from racial equality to vaccinations. Identify issues most likely to align with, or impact, your business strategy and corporate culture.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

Today, organizations of all sizes face mounting pressure from employees, customers and their communities to speak frankly on a growing list of high-profile issues, from racial equality to vaccinations. Identify issues most likely to align with, or impact, your business strategy and corporate culture.

Reputation 78

Reputation Crisis Management Employee Government 78

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. But it’s employee retention and engagement that will take priority.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Brand-specific tracks from Jeep, Ram and Ford will return, along with new experiential activations.

Automotive 79

Automotive Mobile Technology Transportation 79

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 149

Employee Print Writing Survey 149

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. They want to know why a company exists and what its brand stands for. How are its employees treated? What does it value? Why does it matter? ” Building trust. .”

Marketing 173

Marketing Storytelling Creativity Privacy 173

Presspage

JUNE 6, 2017

The Edelman Trust Barometer shows that trust in the four key institutions - business, government, NGOs, and media - is in crisis. The good news is that individual employees are being perceived as trustworthy. There are three main ways in which employees can act as ambassador and engage with their target audience.

Employee 118

Employee Corporate Tools Government 118

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities.

Company 187

Company Employee Internal International 187

ImPRessions - Crenshaw Communications

MAY 8, 2017

I thought of that incident as an age-old industry discussion about PR’s branding – and its associations – was revived recently. And PR is, after all, about relationships – with an organization’s employees, stakeholders, customers, regulators, and more. Neither would describe my role.

Publicity 245

Publicity Public Affairs Agency Corporate 245

The Hoffman Agency

FEBRUARY 14, 2024

For foreign tech and B2B brands operating in China, this means understanding and adapting to the unique preferences and priorities of Chinese customers. Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience.

Local 36

Local Government Banking Policies 36

Communications Conversations

JANUARY 15, 2019

Or, what about the 2018 Edelman Trust Barometer that found business is more trusted than government and that 64% of people believe CEOs should take the lead on change rather than waiting for government to impose it. First trend : Employees wanting to see more of their leaders online/on social media. Your vendors are there.

Government 74

Government Employee LinkedIn Insurance 74