Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). It also surveyed 1,500 respondents in the U.S.

Government 139

Government Survey Ethics Media 139

Agility PR Solutions

MAY 15, 2022

The post 7 in 10 would change their shopping habits after learning a brand isn’t operating sustainably appeared first on Agility PR Solutions. consumer sentiment towards sustainability—revealing that the […]. consumer sentiment towards sustainability—revealing that the […].

Retail 148

Retail Brand Branding Government 148

Reputation Us

MARCH 27, 2023

The rise of the awareness of ESG—environmental, social and governance—and its importance started to truly take form three years ago. Quoted Companies Alliance ] Corporate Care or Greenwashing Over the past three years, most corporations seemingly say the “right things” about their support of ESG factors.

Reputation 78

Reputation Corporate Survey Employee 78

Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. Join us for Managing Corporate Reputation with PESTLE Analysis webinar on November 18th.

Analysis 370

Analysis Tools Policies Reputation 370

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands tells the story of a business and management strategy that increasingly fills boardroom agendas, defines business success and should be at the forefront of every communicator’s mind. She is now an advisor on branding and purpose, having become disillusioned with a career built on selling.

Brand 98

Brand Branding Ethics Internal 98

Institute for Public Relations

APRIL 28, 2023

USC Annenberg Center for Public Relations explored corporate reputation and the factors that impact it, including consumer and employee expectations. based … Continue reading Corporate Reputation in 2023 → Four online surveys were conducted during February 2023. — 509 U.S. — 496 U.S. .— — 509 U.S.

Corporate 59

Corporate Reputation Survey Financial 59

ImPRessions - Crenshaw Communications

MARCH 7, 2018

His goal was to build competitive advantage for the American Tobacco Company’s Lucky Strike brand. government during World War I. Unilever’s Dove aims to sell beauty products, and it used a powerful social issue to position its brand. Bernays and his client saw an untapped market. Female empowerment or exploitation by men?

Corporate 189

Corporate Newspapers Government Company 189

Onclusive

OCTOBER 22, 2020

Since 2004, RepTrak has quantified corporate reputation using a proprietary algorithm that assesses the seven key drivers of reputation, including earned media coverage. Our customers are managing corporate communications across numerous issues, but corporate reputation is foremost for many of them.

Reputation 307

Reputation Analytics Corporate Government 307

Agility PR Solutions

MAY 23, 2021

As consumers lose trust in governments and the media, they are redirecting their trust to other entities—yielding an unprecedented opportunity for businesses to boost trust across their stakeholder ecosystem, according to Forrester’s new Trust Imperative research. Forrester’s […].

Consumer 113

Consumer Brand Branding Government 113

NewsWhip

OCTOBER 13, 2022

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . Hockey Canada is our national governing body for all amateur leagues of the sport. For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Until a few days ago. .

Brand 148

Brand Branding Sports Crisis 148

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate Communications As companies grow, corporate communications become more important. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

JANUARY 1, 2023

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

Reputation 158

Reputation Corporate Policies Ethics 158

5W PR

AUGUST 23, 2023

Corporate communications manager In corporate settings, communications managers oversee internal and external communication initiatives. Corporate communications managers play a vital role in ensuring consistent messaging across all communication channels.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

PRSay

DECEMBER 18, 2019

When the NBA released a statement calling Morey’s pro-democracy tweet “inappropriate,” the move was widely interpreted as an attempt to protect its bottom line and appease the repressive communist government of China. It was always about the Chinese government resisting perceived challenges to its authority. Tip 1: Live your values.

Corporate 100

Corporate Crisis Management Crisis Government 100

Mindful Marketing

SEPTEMBER 19, 2020

Its ‘product features’ back up its brand promise. Of course, there are other ways that organizations doing social good can be funded, for instance by donors and by government. Accessible Pharmacy is different. But should we be weary of Accessible Pharmacy making money by serving blind people?

Corporate 102

Corporate Consumer Employee Print 102

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Reputation 60

Reputation Corporate Survey Employee 60

PR in High Definition

MARCH 24, 2021

Airbnb plan to move spend away from performance marketing and into brand marketing, with a focus on media relations. During the company’s earnings call, Brian Chesky said that this new ‘full funnel’ marketing strategy is “very important to the corporate story”. The Airbnb brand is strong so getting people to the site is not an issue.

Reputation 108

Reputation Brand Branding Marketing 108

Stephen Waddington

OCTOBER 9, 2018

However a lack of trust defines much of modern life including our relationships with brands, media, organisations and governments. Even the language that we’ve adopted to describe modern corporate communication has military overtones such as disintermediation, rebuttal, hyper targeting and media weaponisation.

Brand 109

Brand Branding Privacy Hotels 109

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. corporate boardrooms. corporate boardrooms. Could this mean a sea change in corporate governance?

Corporate 203

Corporate Reputation Employee Government 203

Institute for Public Relations

JANUARY 13, 2023

This summary is provided by the IPR ESG and Purpose Research Library based on the original study WE Communications examined stakeholders’ expectations for corporate purpose initiatives. → The post How Can Brands Lead Successful Purpose Initiatives?

Brand 52

Brand Branding Corporate Survey 52

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

The group fingered Edelman for its work for many brand-name fossil-fuel companies and trade organizations. But the deepest irony, and the reason Edelman’s failure to respond with transparency is so maddening, is that the agency has done excellent work to align its brand with a priceless brand attribute – trust.

Policies 309

Policies Creativity Reputation Groups 309

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. Only by doing this can you ensure that your company narrative reflects your commitment to sustainability, social impact and robust governance.

Report 109

Report Government Financial Trends 109

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. The Government led by Prime Minister Petteri Orpo has a very ambitious program to balance the State budget and support growth.

Radio 59

Radio Pinterest Television Government 59

Stephen Waddington

NOVEMBER 1, 2021

Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Corporate websites are awash with net zero targets, but you’ll rarely find data or a plan, itself an indication that business doesn’t wholly understand the issue.

Government 131

Government System Crisis Corporate 131

Bianchi Biz Blog

FEBRUARY 1, 2024

Tokyo’s government actively fosters a business-friendly environment through supportive policies, promoting entrepreneurship, innovation, and foreign investment. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries.

Marketing 106

Marketing Newspapers Print Local 106

Stern + Associates

JULY 27, 2023

Driven by a political backlash, the notion that environmental, social and governance (“ESG”) issues should play a key role in business and investment has been widely challenged or even outright attacked in some cases. Of course, having corporate values is a good part of your brand – but only when tied to action.

Communications 86

Communications Corporate Government Energy 86

PRSay

FEBRUARY 15, 2022

These are prominent individuals who have made a significant impact in Black History and American History from many aspects: medicine, civil rights, sports, government, etc. Torod Neptune — senior vice president corporate marketing, brand, communications and chief communications officer, Medtronic. DuBois, to name a few.

Communications 180

Communications Sports Corporate Government 180

PRSay

MAY 23, 2023

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. Leslie Horna is an integrated communications professional who supports government, corporate and philanthropic organizations with branding, strategic communications and marketing.

Nonprofit 148

Nonprofit Local Training Media Training 148

ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. But surely a top government relations officer should know better than to publicly dabble in conspiracies that simmer in the dark corners of the interwebs.

Crisis 213

Crisis Government Crisis Management Public Affairs 213

Stern + Associates

SEPTEMBER 28, 2023

Chris Painter: The New Cyber Threats Affecting the Globe Cyber threats are coming at businesses, governments and individuals faster than ever before. government official, his insight is crucial for entities preparing for the next generation of threats. A former U.S.

Government 107

Government Technology Policies Ethics 107

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Some were management failures, while others were about corporate values or behavior. The failure here was really one of governance, of course. Yet, nothing happens in a vacuum. It was a lose-lose.

Banking 212

Banking Nonprofit Twitter Advertising 212

PRSay

NOVEMBER 18, 2022

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. During his Nov. businesses plan for that possibility? Do good work, tell great stories.

Communications 86

Communications Survey Conference Corporate 86

Stephen Waddington

SEPTEMBER 10, 2020

Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the moment starts with the same question about the market.

Agency 122

Agency Creativity Marketing Government 122

Doctor Spin

MARCH 1, 2024

Government agencies. Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. Look at what happened with the Corporate Memphis design trend a few years ago. So, what ends up happening is that you look like everybody else.

Trends 147

Trends Instagram Creativity Small Business 147

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. I founded Vizu, the pioneering company in real time digital brand advertising measurement, which was bought by Nielsen in 2012.

Communications 186

Communications Marketing System Measurement 186