PR 20/20

MARCH 2, 2023

If you aim to increase your subscriber base, publishing quality content (and more of it) is the first step toward understanding what resonates and what doesn’t. You might be able to design a campaign or change your content marketing strategy by the end of this year, but what do you do if you need subscribers by the end of the month?

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Cision

AUGUST 21, 2017

Arya exemplifies why it’s important to outline your objectives before diving into creating or disseminating content. Think about what your brand wants to achieve. For example, brand awareness might be a top priority for a new company, whereas a more established e-commerce company will be looking to grow sales.

Strategy 258

Strategy Trade Shows Case Study Course 258

Prohibition

JUNE 3, 2018

We started the year with a bang for our client, luxury Swiss watch brand retailer, Watches of Switzerland. Tasked with owning the conversation, being one of the first to bring news from the show and positioning the brand as an industry leader throughout trade shows SIHH and Baselworld, the team were excited to board the plane to Switzerland!

Trade Shows 48

Trade Shows Retail Interviews Video 48

PR Fuel

MARCH 14, 2021

Do you need to boost your SEO as well as your brand’s authority at the same time? Although press releases may seem like they have nothing to do with online marketing, they actually have more overlap than you initially realize. Brand Visibility. Building a Brand With Press Releases. Increase Credibility.

SEO 52

SEO Engineering Web Trade Shows 52

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Then, start developing a media list.

Writing 88

Writing How To Media Guidelines 88

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? Are you thinking about social media? Have you factored in content marketing?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. Instead, use it to fuel your content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of

B2B 60

B2B Facebook Marketing Social Media 60

Communications Conversations

MARCH 3, 2015

Or, that you would be able to produce entire brand videos right from your smart phone? Facebook won’t exist, but social media will still be key to PR success. I know it continues to be the dominant platform in social media marketing. But, when Facebook falls off, social media won’t go with it.

Technology 60

Technology Content Marketing Social Media Facebook 60

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. A cloud technology vendor told me that trade shows were the number one source of leads for his company. Report: Ignore Customers on Social at Your Own Peril. If you enjoyed this post, you might also like: Survey Finds Tough Grades on B2B Content Marketing.

Marketing 60

Marketing B2B Local Customer Service 60

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

MAY 23, 2017

You can stay true to your brand’s personality while simultaneously embracing some outside-of-the-box strategies. Trade shows and events offer the perfect opportunity for companies to experiment. Here are 5 key tactics to keep in mind when stepping outside of your brand’s event marketing comfort zone: 1.

Industry 195

Industry Trade Shows Marketing Film 195

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. Instead, use it to fuel your content.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Sword and the Script

JANUARY 9, 2018

You should also check the contributed guidelines from the publication that first published the article as often they require content to be exclusive for several days or weeks. 4) Share the content on social media (organic). So, you work really hard to get this media mention and then don’t tell anyone about it.

Media 97

Media B2B Groups Conference 97

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. 55% want to create more visual content. 44% say that better repurposing content is a must. Provides social proof.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

PR 20/20

AUGUST 2, 2018

There is a lot of content out there on AI. So I want to walk marketers through how I would approach this process, using mock examples. Show you how a brand could actually go from conception to reality with marketing AI. Let's say I'm a marketing manager at a large manufacturing company. What exactly is AI?

How To 41

How To Marketing Software Tools 41

PR 20/20

OCTOBER 5, 2017

Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. Which forces marketers to answer a vital question. Chris from Pentair, for example, found inbound marketing success in an industry where the average decision maker (industrial engineers) is 57 years old.

Marketing 45

Marketing Engineering Resources Consumer 45

ReimaginePR

SEPTEMBER 5, 2016

It’s a specific person who’s attracted to your brand message and the way that you articulate that message. Far too many brands make the mistake of speaking to their peers in their blogs, and not their customers. It can also mean that your blog features content that your audience can’t find anywhere else. Click To Tweet.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 168

Marketing Employee Content Marketing Training 168