Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

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Brand Branding How To Media 103

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach.

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Tools Communications Pinterest Analytics 78

PR Fuel

OCTOBER 26, 2021

.” No matter how great your products or services are, you need a way to inform consumers about them. Writing a press release and distributing it through appropriate channels will gain you valuable exposure. Consumers are more likely to patronize your company if they see you as knowledgable, honest, and dependable.

Writing 103

Writing Consumer Small Business Reputation 103

PR Fuel

NOVEMBER 20, 2020

Read on to learn the 7 most important factors of developing a PR campaign that will boost your brand and carry your company into the future. For example, are you hoping to boost sales or are you trying to build brand recognition and trust? If you’re hoping to build brand recognition and trust, what avenues will you take to do so?

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Radio Print Writing Consumer 68

Critical Mention

NOVEMBER 18, 2019

Boost your Brand Awareness. The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Receiving instant alerts is key to boosting your brand’s name. Expand your Audience Reach.

Viral 70

Viral Radio Media Sports 70

Critical Mention

AUGUST 6, 2020

Many organizations sell products or services that appeal to consumers all across the world. The more contacts you have, the more brand visibility your business gets. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Local & International Contacts.

Media 104

Media Radio Local Tools 104

PRSay

SEPTEMBER 8, 2020

Her writing has also appeared in The New York Times , The Washington Post and The Atlantic. On TV and radio, she is a frequent commentator on disinformation and Russian and Eastern European affairs. For consumers, distinguishing legitimate sources of news and information from illegitimate sources is more challenging than ever before.

Communications 174

Communications Government Viral Radio 174

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Social Media Delivers Brand Clarity. Share Tweet Share. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Use them to create a media narrative for your brand and control information spread. Collect Market Data.

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Creativity Data Measurement Product Launch 111

PR Fuel

MARCH 22, 2022

You can boost brand awareness, website traffic, leads, and sales. Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. You can save time by writing press releases with the publication’s rules in mind.

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How To Guidelines Writing Pitching 104

Critical Mention

OCTOBER 16, 2019

Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches. Even though public relations strategies are frequently evolving, capitalizing on earned media opportunities continues to be a useful PR method that drives and retains customer loyalty and brand credibility.

Media 80

Media Analysis Radio Sports 80

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

SEPTEMBER 13, 2019

Doing so provides a better understanding of how your brand should move forward with online interactions. To start, you’ll need to make sure you are writing with voice search in mind. According to Hubspot Research , 54% of consumers would prefer seeing video content from their favorite brands than any other kind of content.

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Marketing SEO Radio Video 92

Critical Mention

NOVEMBER 7, 2019

Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. Ninety-two percent of consumers say they trust earned media over purely promotional content – via iScribblers. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Communications 81

Communications Crisis Communications Media Crisis 81

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. It comes from the transmission of content.

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Marketing Television Handbook Web 239

Critical Mention

SEPTEMBER 5, 2019

Here are five reasons why: Brand Awareness. To start, social media mentions provide great brand-building opportunities. Regardless of whether brand mentions are coming from established companies within your industry or just a satisfied customer, mentions always have the potential of influencing customer buying decisions.

Social Media 75

Social Media Media Analysis Radio 75

Critical Mention

APRIL 13, 2020

In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time.

Media 111

Media Analytics Healthcare Crisis 111

Sword and the Script

JUNE 18, 2019

10) “Write and create content for internal and external audiences about my company.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 12) “Write for businesses.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 148

Employee Print Writing Survey 148

Cision

JULY 11, 2017

Your company or brand is a given, but what else? Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? Present: Where is your brand now ? Planning for Media Coverage.

How To 265

How To Media Software Agriculture 265

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Measurement Television 167

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Before you jump into completing an earned-media strategy, it’s best to identify your brand goals. Establish Benchmarks.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Another would be to simply thank current clients for their commitment to your brand. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Publicity 74

Publicity Employee Analysis Radio 74

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. However, social media plays a vital element in both establishing and building a good reputation for you and your brand.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

Deirdre Breakenridge

MARCH 2, 2015

One of the things I have always cherished about writing is the ability to convey a story or thought. Think of brands that have impacted you. You have radio, TV, video, social media, text, email, and even snail mail. What is the feeling that you want people to associate with your brand? Dove is a brand that gets it.

Enterprise 150

Enterprise Community Education Radio 150

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

What’s notable about the film, for anyone who writes for a living, is its masterful use of language. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic. Today’s most effective PR relies on emotional storytelling to make connections with consumers.

Film 136

Film Local Leadership Radio 136

Ethical Voices

SEPTEMBER 19, 2022

I was working with the Heineken brands, and then my current boss, Anthony Larmon who’s our Regional Managing Director, sent me a message out of the blue, I’d never met the man, and said, “Hey, we’re setting up ERA Cambodia. Because of Cambodia and the way it is, not so much in the consumer space.

Ethics 83

Ethics Radio Sports Facebook 83

ImPRessions - Crenshaw Communications

MARCH 7, 2017

PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Most “marketing geniuses” are strong storytellers.

Storytelling 149

Storytelling Data Insurance Insurance 149

PRSay

JUNE 28, 2018

Listen to radio programs and podcasts. When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand. Ultimately, such questions will inspire and uncover new details in the brand experience. Read books.

Exercises 101

Exercises Creativity Radio Resources 101

Critical Mention

OCTOBER 3, 2019

Whether or not you’re new to the marketing scene, mastering the art of email marketing is an excellent way to generate ROI, feature your organization’s products and build brand exposure. Doing so provides a higher rate of consumer interest and genuine credibility. “40% Practice Email Segmentation. – Econsultancy. SCHEDULE A DEMO.

Marketing 68

Marketing Training Groups Radio 68

Beyond PR

FEBRUARY 13, 2018

When crafting campaigns, brands often have reaching various language groups on their radar. Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. population , spending more time with television, magazines and radio.

Television 72

Television Education Groups Community 72

Prakkypedia

OCTOBER 30, 2017

It’s useful and instructive because I gain insights into how some PR practitioners pitch to media, how they structure their email pitches, how they write their media releases and more. That means journalists working across newspapers, online, radio and TV; in sectors as varied as sports, politics, health, arts, cars, travel … and so on.

Media 61

Media Pitching Radio Newspapers 61

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov.

Marketing 78

Marketing Viral Consumer Brand 78

PR Fuel

MAY 13, 2021

Meanwhile, 40% of B2B buyers consume an average of four pieces of content before reaching out. Press releases can also help you boost brand awareness and build your credibility. Before you start writing, it’s important to know how to submit a press release. That way, you can write the subject line with the reader in mind.

How To 76

How To Pitching Writing Social Media 76

Prohibition

JULY 14, 2017

It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. We’re used to consuming media on mass.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Beyond PR

JUNE 29, 2016

Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., The communities that make up your brand’s audience are built around personal and professional networks, mutual interests, even devotion to individual influencers. Earned media isn’t just helpful for building brand awareness.

Media 75

Media B2C B2B Nonprofit 75

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67