Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. AP stories are picked up by newspapers, websites and broadcasters worldwide. But let’s dive a little deeper.

Financial 52

Financial Media Analytics Data 52

Prohibition

DECEMBER 22, 2021

The sheer number of memes that his affair with millionaire lobbyist Gina Coladangelo generated should probably win him a spot on the good PR list alone but in reality, there is absolutely nothing good about the video that his family/the general population had to see. They admitted that it intended to shock, but never to offend any consumers.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Flatiron Communications

NOVEMBER 7, 2015

Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. I had a chance to talk with executives from a couple of the more digitally evolved brands.

Newspapers 28

Newspapers Film Journalism Web 28

Solo PR Pro

OCTOBER 5, 2021

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. You could say Doug Levy was born to work in the media and communications industry.

Meeting 97

Meeting Handbook Newspapers Government 97

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. This means that listening to your brand’s various audiences and understanding their needs is more important than ever. Understand the Present – Where is your brand now?

How To 149

How To Social Media B2C Television 149

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

Cision

MARCH 2, 2016

And if you don’t have a plan, your brand reputation could take a hit. In this interview, he discusses how brands can maintain a strong reputation, why content is no longer king and where integrated communication is headed. I am really excited about our point of view on reputation management. Crises can strike at any time.

Reputation 120

Reputation Newspapers Journalism Instagram 120

Cision

MAY 4, 2016

Your story is worthless if you can’t get anyone to care about it. Before you pitch a journalist, you must think about how your story adds value for your audience. It will include reputation management, crisis management, brand enhancement and media relations. The journalist tells a story for the consumer, voter or investor.

Newspapers 120

Newspapers Journalism Pitching Report 120

Flack's Revenge

DECEMBER 5, 2017

Earlier this year, Lin posted a Profnet about the changing world of PR. Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. Is this a sign of the future of PR (and journalism)? I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

JUNE 21, 2016

Digital communication makes it easy for anyone to post about your brand. Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. Going into college I just knew that I would be a reporter at a newspaper. Is there a downside?

Social Media 227

Social Media Newspapers Reputation Community 227

Prakkypedia

NOVEMBER 5, 2017

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. This is “journalists talking journalism”.

Media 76

Media Journalism Radio Print 76

Bianchi Biz Blog

OCTOBER 18, 2021

And as a Senior Editor at the greater Internet Brands Automotive Group, which includes The Car Connection, Motor Authority, New Car Test Drive, and Green Car Reports, I’m one of the core editors producing vehicle reviews—mostly from my efficiency perspective. How long have you been in journalism and how did you get started?

Meeting 76

Meeting Report Automotive Media 76

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Cision

MARCH 31, 2016

Your audience doesn’t respond to stories about your products. But they do respond to stories about people. If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. Now think about a brand like Apple.

Newspapers 120

Newspapers Reddit Journalism Technology 120

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

Cision

MAY 31, 2016

For health brands, gaining patients’ trust is of utmost importance. But with so much competition for attention, how can you ensure patients will choose your brand over others? What are some of the biggest communication challenges health and biotech brands face? The most interesting thing about me is…my book list.

Reputation 120

Reputation Newspapers Sports Travel 120

Shift Communications

AUGUST 9, 2017

It’s rare that a week goes by without the team talking about business press coverage. When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Relevancy – Keep your eye on the Big Five: Facebook, Amazon, Google, Apple, and Microsoft are the most valuable global brands.

Media 100

Media Data B2B Pitching 100

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. The funny thing is, half the people I talked to about that though it was crazy talk.

Brand 52

Brand Branding Media Local 52

Prohibition

DECEMBER 22, 2021

The sheer number of memes that his affair with millionaire lobbyist Gina Coladangelo generated should probably win him a spot on the good PR list alone but in reality, there is absolutely nothing good about the video that his family/the general population had to see. They admitted that it intended to shock, but never to offend any consumers.

Crisis 62

Crisis Instagram Social Media Facebook 62

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Think Netflix + The Wall Street Journal (and a bunch of others here ).

Media Relations 60

Media Relations Media Newspapers Print 60

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Prakkypedia

OCTOBER 30, 2017

Now, this post is not intended to give journalists fodder to complain about the public relations industry. The news media does indeed have its own PR professionals in-house (as it should, as any profit-making business competing against other brands) and my email address has made its way onto their distribution lists.

Media 61

Media Pitching Radio Newspapers 61

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 40

Mobile Media Newspapers Local 40

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. These devices have provided the means for consumers to connect to the internet wherever and whenever. Thirty years after the invention of the web we’re only beginning to realise that it hasn’t brought about the communication utopia that was originally envisaged.

Government 103

Government Education Print Ethics 103

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. I would like to talk about the book that you authored, Maxim. That is how I started!

Newspapers 52

Newspapers Social Media Ethics Travel 52

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Stephen Waddington

JUNE 25, 2020

Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. Media trust was more than twice the level for social networks, video platforms, or messaging services when it came to information about COVID-19. Misinformation remains critical concern Global concerns about misinformation remain high.

Newspapers 103

Newspapers Print Local Television 103

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Learn more about data visualization. Quality still rules the day in journalism and PR.

Media Relations 40

Media Relations Media Journalism Print 40

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. Probably about 5-6 just this year. Paul Business Journal). Tell us about your media background–and about your current role on the PR/comms side. You know you have skills but you don’t know how they will translate outside of journalism. I spent most of it at KSTP-TV.

Media 112

Media Journalism Report Video 112

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world.

Google 225

Google Facebook Wikipedia Engineering 225

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Today, your brand has more channels to communicate through – and more audiences to communicate with.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52