Landis PR

JANUARY 22, 2024

Yet there’s no question that communication is a pivotal factor for the success of any organisation and a cornerstone of operations in times of crisis. Communication and marketing are not just support functions. Effective communication measurement should be all about using tools that make sense and feel relevant.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. People enjoy activities such as swimming, sunbathing, water sports, and beachside relaxation. Dentsu recently came out with a survey regarding consumers’ summer travel plans.

Travel 40

Travel Tourism Airlines Hotels 40

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context.

Conference 59

Conference Consumer Social Media Google 59

Landis PR

DECEMBER 4, 2023

Like a match to a flame, human writers breathe life into brand voices. The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. This is why human knowledge will forever be a necessity.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Communications Conversations

AUGUST 21, 2018

I get to work with so many different types of media on a daily basis – from tech outlets to both long- and short-lead lifestyle/consumer publications, to national and local news stations. We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises.

Sports 113

Sports Retail Local Report 113

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Out of respect, yesterday, I did not publish. But I did watch, listen and read. My instinct? Lead with humanity.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 billion, putting it on the magazine’s list of Most Valuable Brands - imploded, as the company flailed about when spokesperson Jared Fogle agreed to a plea deal involving child sex and porn. SUBWAY® (@SUBWAY).

Brand 48

Brand Branding Crisis Social Media 48

5W PR

AUGUST 27, 2018

Plenty of brands have been in trouble, then fought their way back to prominence with a combination of ingenuity and clever, well-planned messaging. When faced with customer apathy, look for ways to generate excitement and restore faith in your brand. A successful response to that situation can make or break a brand.

Company 87

Company Airlines Print Government 87

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. As Karen Freberg, a social media professor and guru, tweeted, social media class “can serve as a bridge for other majors like sports, business, etc.”

Education 150

Education Training Course Social Media 150

Landis PR

SEPTEMBER 18, 2023

While reducing excess décor, food, collateral, and giveaways may seem like it will make your event feel lackluster, it can have the opposite effect by enhancing your brand image as an organization that values making a positive impact.

Government 69

Government Measurement Groups Corporate 69

Maxim Behar

DECEMBER 16, 2021

Not only elections, sporting events, European football, what not, lifestyle. What we saw as the most searched keywords for those 11 and a few months were politics, sports, and lifestyle. The media failed to create, to brand and accurately represent. Because consumers know about them. Maxim Behar: And some food.

Google 52

Google Engineering Sports Comparison 52

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 71

Crisis Government Social Media Reputation 71

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 62

Crisis Government Social Media Reputation 62

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro.

Crisis 48

Crisis Airlines Reputation Corporate 48

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Landis PR

OCTOBER 2, 2023

All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network.

Agency 64

Agency Technology Meeting Software 64

Stephen Waddington

DECEMBER 30, 2019

These devices have provided the means for consumers to connect to the internet wherever and whenever. The web has overhauled organisational communication and marketing. However, it is also an area in which brands wanted more education indicating that they have invested in tools that they aren’t using.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

AUGUST 12, 2015

With its invention, people could listen to music, news and sports wherever and whenever they wanted. They wanted entertainment, sports and news and, given its portability, the transistor radio fulfilled those needs. We’re at the top of the funnel here, looking at the people who consume your content. People were on the move.

Radio 40

Radio Mobile Media Sports 40