Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. What has your journey been like in marketing and how has it changed over time? Full report.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50

Cision

APRIL 28, 2016

Too many brands are churning out uninspiring content, and your audience is ignoring it. If you don’t know what message your audience wants to hear, they’re going to ignore your content too. Then, figure out how your brand can solve those problems. Then, figure out how your brand can solve those problems.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Growth of independent journalism. “We Another trend that grew in ’21 is authentic, purpose-driven marketing.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Pointing out that mobile-friendly has become not only desirable, but also necessary, content posted in 2017 and beyond must include mobile assets at the forefront.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. See Donna’s other reasons why we should stop calling it content here.

Media 120

Media Storytelling Content Marketing Journalism 120

Cision

APRIL 2, 2015

This rejection rule focuses on public audiences: Will the community like this idea and act upon it ? Specifically, will they care enough about the concept to talk about it, share it, create content for it, and yes, possibly even consider buying services from the company? With it came cries for corporate journalism.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. What has your journey been like in marketing and how has it changed over time? Full report.

Interviews 60

Interviews Content Marketing Writing Journalism 60

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Presspage

AUGUST 7, 2018

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. First and foremost, the brand must introduce who it is and what it does.

Case Study 97

Case Study Storytelling Study Social Media 97

Sword and the Script

MAY 11, 2019

Funding is a form of validation and acquisitions signal a strategy – those things impact the market. The online newsroom has always attracted a lot of visitors – and these have always been neglected by brands. This highlights the “behind the scenes” role played here by online community activity.”. emphasis added].

Study 138

Study Media Relations Media Measurement 138

Cision

JULY 26, 2016

Nowadays, a campaign can only be successful if it’s integrated, where all channels of communication support each other. PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve. While journalism continues to shrink, PR will continue to grow.

Writing 120

Writing Engineering Journalism Analytics 120

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

wiredPRworks

APRIL 20, 2022

Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. Tech-weary and bot-wary people are hungry for true human connection.

Marketing 118

Marketing Social Media Trends Instagram 118

Critical Mention

OCTOBER 14, 2018

There are so many words for staying true to yourself: being “authentic,” cultivating your “personal brand” and being deemed an “influencer” are just a few. Beyond networking with facetime at on-brand events, looking at back-end data to hyper-target can be the key to unlocking evocative content. Step 2: Keep it real.

Leadership 68

Leadership B2C Trends Content Marketing 68

Sword and the Script

AUGUST 28, 2018

The IDG Influencer Network consists of carefully vetted technology experts, leading industry practitioners, analysts and other IT pros who produce content on behalf of our clients , under the direction of IDG content strategists. See these related articles: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Technology 66

Technology Advertising Advertising Community 66

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. When brands want to work with influencers, they look at how they get people to act. But brands have to be careful. PR will always be the eyes and ears of the brand. Q: What’re your favorite tools for your brand?

Storytelling 106

Storytelling Technology Course Privacy 106

Polaris

MARCH 6, 2015

A former journalist turned content marketing entrepreneur, Snow has an undeniable talent for compelling story telling. After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired. Then in 2010, he co-founded Contently to help brands produce audience building content.

Airlines 100

Airlines Viral Sports Ethics 100

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Buzzstream

JANUARY 22, 2024

There is a right way and a wrong way to do it, however. When identifying guest post opportunities, you are trying to both choose quality, relevant sites, but at the same time, trying to safeguard the longevity and strength of your post.

Analysis 90

Analysis SEO Guidelines Google 90

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I But B2B influencer marketing works completely differently. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

JUNE 26, 2015

In line with our June theme (content! content!), We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) A1 I’m a marketer.

Measurement 40

Measurement Journalism Video Community 40

Waxing UnLyrical

OCTOBER 5, 2015

A solution to the content marketing measurement puzzle. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” 6. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. For starters, your communications team should start to think like a newsroom.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Cision

JULY 13, 2015

In Grant’s book Give and Take: Why Helping Others Drives Our Success , he tells the story of venture capitalist David Hornik (you may be familiar with him from his site, ventureblog ) and how his nature as a giver made him a bit of a revolutionary within the VC community. It’s OK to act like a human being on LinkedIn or Twitter.

Writing 120

Writing Social Media Community Course 120

Flatiron Communications

JANUARY 14, 2015

You’d be hard-pressed to find a PR person today who wouldn’t acknowledge the growing challenge of engaging journalists — other than perhaps the in-house communications teams at Google, Apple, Facebook, Amazon or Netflix who are more adept at fielding than pitching. That is not the mission of The New York Times.

Media 28

Media Journalism Social Media Mobile 28

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Rebekah holds a B.A.

Employee 40

Employee LinkedIn Engineering Leadership 40

Remote PR Jobs

SEPTEMBER 25, 2023

Through research and analysis, it looks at the ways various brands have handled their PR in the past, providing solid advice for listeners. The Kicker A podcast from the Columbia Journalism Review , this platform covers all aspects of journalism. theNewsWorthy Say hello to your new favorite morning tradition.

Pitching 100

Pitching Interviews Trends Journalism 100

Sword and the Script

MAY 31, 2016

How often should a business publish content in order to achieve a level of effectiveness in content marketing ? More than anything else, consistency is the single most valuable attribute in content marketing. But We Produce a lot of Content. Consistency Conditions the Community. It depends.

Content Marketing 60

Content Marketing Marketing Newspapers Web 60

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 99

Marketing Content Marketing Advertising Advertising 99