Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. Find a quiet location. Do a test run.

Skype 72

Skype Interviews Facebook How To 72

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. One exercise that helps is to give the spokesperson a lot of leash during the practice interview.

Interviews 120

Interviews How To Healthcare Media Training 120

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. Brand perception audit.

Agency 188

Agency Publicity Media Training Training 188

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Onclusive

FEBRUARY 11, 2021

Communications challenges can halt PR founders before they get started. Initially, a well-known spokesperson (such as a celebrity or influencer) can lend interest and credibility to your brand, but be careful of becoming too reliant on such individuals. We recently collaborated on an in-depth whitepaper produced by Business Wire.

How To 221

How To Media Training Storytelling Financial 221

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

Action PR

JULY 9, 2019

Speaking to the media is important. If you are a spokesperson for your company, regularly speaking to journalists can help raise your profile and awareness for your brand or product. However, with a few speaking tips and a little practice, you can effectively answer any media question – even a controversial one.

Interviews 58

Interviews How To Media Training Examples 58

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Effective communications needs a mix of “rich” and “lean.” ” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! This is where some targeted media training right before interviews is highly recommended.

Hotels 200

Hotels Local Interviews Viral 200

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Occasionally we see overconfident executives who feel they aren’t in need of media training. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. It’s no time to stand on ceremony when the national spotlight is shining on your brand.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

JUNE 10, 2016

But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. Brand perception audits.

Media Relations 120

Media Relations Agency Media Training Training 120

ImPRessions - Crenshaw Communications

MAY 8, 2017

This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a willingness to prepare in advance. Beyond generating brand visibility, what do you want your PR coverage to communicate? Remember that media begets media.

Media 199

Media Interviews YouTube Hotels 199

PRSay

SEPTEMBER 4, 2020

And what etiquette should communicators consistently model to strengthen virtual relationships with peers, clients, media and stakeholders? Nonverbal communication such as facial expressions and body language speak volumes, too. Turn on your video. It can be rude to not turn on your video. Get camera-ready.

Conference 195

Conference Video Software Privacy 195

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. The real-time news cycle and how it impacts in a crisis.

Training 113

Training Crisis Media Training Crisis Management 113

PRSay

NOVEMBER 12, 2020

But one of the most important things for communicators to analyze right now is the way the pandemic has affected journalists, who are our most important relationships in the PR profession. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. So we’re just adapting.”.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

AUGUST 2, 2016

There was a time when public relations teams sought the services of one perfect spokesperson to act as the media “face” of a B2B or B2C company. This often required a long search, a sizeable investment of time and budget, and sometimes, great disappointment as the interviews or resulting stories fell short.

Trade Shows 120

Trade Shows Interviews B2C Training 120

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2017

Overexposure is a common, unwelcome result of sudden celebrity, and an adviser can set an effective pace by serving as gatekeeper and strategist for future media interactions and other offers. A media spotlight is an opportunity to tell a unique story and develop a personal brand if it’s not already established.

Interviews 120

Interviews Conference Exercises Media Training 120

PRSay

APRIL 2, 2020

For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down. Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more.

Skype 206

Skype How To Crisis Pitching 206

ImPRessions - Crenshaw Communications

MARCH 8, 2016

They work best for offbeat stories, interviews with interesting personalities or topics, or little-explored subjects that benefit from detailed exploration. Many millennials have no relationship to radio at all, yet they may also be brand spokespeople. A hallmark of podcasts is their ability to zero in very specifically on a subject.

Pitching 159

Pitching Radio Training Interviews 159

PR for Anyone

FEBRUARY 15, 2023

Be responsive and professional in your communication. Offer to set up an interview with a subject matter expert. It means when people search online, they see that you were interviewed on or featured in various media outlets about your industry which provides instant credibility and visibility. Keep the email short.

Pitching 130

Pitching Media Interviews Video 130

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

The right firm can calculate a winning strategy that will craft a well-worded announcement and put it out to the most well-positioned tech or business outlet (often for an exclusive) and follow up with a plan that tells different parts of the company story to different media as the news is rolled out. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” If you’re like many PR pros, then you’d likely be in a state of panic.

Interviews 144

Interviews Media Study Course 144

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

And when it comes to broadcast media, contributors often have greater flexibility to work in brand messages or feature products than actual network television employees. Conduct media training early. As noted, many media interview opportunities arise suddenly without the chance for a formal session.

Television 120

Television Interviews Engineering Tools 120

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR in High Definition

APRIL 27, 2023

But it’s important to remember that not every conversation is relevant to your company or brand. It could be a chance to strengthen customer relationships, leading to case studies that could in turn find their way onto the site or even as hooks for press interviews later down the line.

Case Study 62

Case Study Media Training Reputation Training 62

PRSay

FEBRUARY 28, 2023

According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. I really try to maintain my relationships with people who are in media relations.” photo credit: shock

Report 170

Report Local Media Pitching 170

ImPRessions - Crenshaw Communications

APRIL 21, 2016

If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would. With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability.

Training 159

Training Pitching Writing Video 159

PRSay

FEBRUARY 20, 2020

For veteran communicators, it can seem that embargoes have been around the profession almost as long as the monarchy. If you use this tool wisely, then it can earn increased exposure for your brand. For your PR team, the embargo allows for maximum coverage and simultaneous releases. Connect with Lisa on Twitter: @LisaArledge.

Radio 197

Radio Tools Journalism Interviews 197

Reputation Us

JUNE 23, 2019

Be Ready For Social Media Backlash. Monitor, Plan And Communicate. Develop Strong Organizational Brand Culture. ” We partner with companies across many industries to develop comprehensive crisis communication plans, train executives and key staff to communicate effectively before, during and after a crisis.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Cision

AUGUST 24, 2016

Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do. Cheryl also works with Rick Miller Communications in Cincinnati.

Social Media 120

Social Media Reputation Crisis Media Training 120

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” If you’re like many PR pros, then you’d likely be in a state of panic.

Interviews 60

Interviews Media Study Course 60

Landis PR

SEPTEMBER 27, 2021

Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. Yup, as of October 1st, yours truly is retiring as President of LCI, where I’ve been since founding this San Francisco-based integrated marketing communications agency in 1990.

Agency 105

Agency Travel SEO Nonprofit 105

Polaris

APRIL 28, 2015

Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. Communications professionals write media releases as an inverted pyramid , with the most substantial information at the beginning, and other details following in order of diminishing importance.

How To 100

How To Marketing Writing Training 100

Waxing UnLyrical

APRIL 11, 2012

You are (quite literally) the face of your brand to a variety of audiences. So when you get a little nutty and have a naked public meltdown or go fruit loops on an airplane headed for Vegas…and you’re the pilot , it’s going to negatively affect your brand. Tarnishing your brand doesn’t have to happen in such a dramatic fashion.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. If you have a CEO who can slam dunk every interview, good for you. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day.

Strategy 78

Strategy Media Storytelling Pinterest 78