Sword and the Script

SEPTEMBER 7, 2021

Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks. Estimating PR software pricing. You can also see their SEO expertise at play because pricing is always an important search term for software companies. And yet here we are.

Software 88

Software Print Tools SEO 88

Cision

OCTOBER 3, 2016

If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. Now my new favorite brand!”.

Software 0

Software Comparison Media System 0

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today. Workflow-driven Navigation.

Software 207

Software Analysis Comparison Trends 207

PeakMetrics Insights

AUGUST 24, 2022

Thinking of using brand monitoring software to grow your online reputation? Check out the awesome benefits here.

Software 52

Software Brand Branding Reputation 52

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. What does it mean for customers of either brand? Agility PR Solutions; and. Critical Mention.

Software 152

Software Tools Print Technology 152

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Software 78

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 85

Software Media Relations Pitching Media 85

Agility PR Solutions

NOVEMBER 20, 2022

Given that the spending on media intelligence software has grown to […]. The post How small PR tech companies are competing with the big brands appeared first on Agility PR Solutions.

Company 157

Company Brand Branding Software 157

Agility PR Solutions

OCTOBER 31, 2022

The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands’ entry into virtual environments—and have a long wish list of opportunities and expectations.

Consumer 114

Consumer Brand Branding Software 114

Sword and the Script

JANUARY 9, 2024

Yet, it’s important to pay attention to this stuff if your business buys PR software. You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. Acquisition still in play.

Brand 147

Brand Branding Reddit Pitching 147

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Earned media builds brand credibility. That’s where B2B brands have an opportunity to educate their market.

B2B 170

B2B Brand Branding Education 170

Agility PR Solutions

OCTOBER 3, 2021

The overwhelming majority of consumers (80 percent) are more likely to shop with brands that show they understand their needs by sending relevant, personalized offers this holiday season, reveals new consumer research from CX software firm Redpoint Global. Conducted by Dynata, the survey of more than 1,000 U.S.

Brand 156

Brand Branding Software Survey 156

Agility PR Solutions

FEBRUARY 24, 2022

While brand loyalty is historically thought to be based on money-saving opportunities like product discounts and loyalty program perks, new research from CX software firm Redpoint Global asserts that the concept of loyalty is shifting in the post-pandemic age.

Consumer 155

Consumer Brand Branding Software 155

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while. 4) How many customers do you have?

Software 145

Software Agency Pitching Analytics 145

NewsWhip

NOVEMBER 9, 2022

While we normally try to limit coverage of Musk in these blogs to avoid repeating ourselves, it’s impossible to ignore his impact on the public interest in October’s brand coverage. Twitter was the top brand in terms of engagement, earning 545k (18%) overall. Other key takeaways from October. Conservatives condemn Pfizer director .

Twitter 148

Twitter Brand Branding Retail 148

Agility PR Solutions

DECEMBER 11, 2022

Sustainability is no longer one of those nice-to-have features that can make your brand stand out in the crowd. Today, sustainability represents one of the core values that more and more conscious shoppers look for when purchasing a product or service—from food to skincare, from software tools to enterprise VoIP solutions.

Company 86

Company Brand Branding Enterprise 86

Agility PR Solutions

AUGUST 24, 2021

Are brands today all work and no play? In fact, just a small segment (14 percent) of customers expects to be wowed by brands these days, according to new research from consumer-focused business software firm Freshworks—creating a major opportunity for companies to exceed expectations in delighting their customers. […].

Consumer 150

Consumer Company Brand Branding 150

Agility PR Solutions

APRIL 28, 2021

A new survey from brand management software company Frontify queried in-house branding experts to see how co-creative their brand development and management process is—uncovering critical opportunities for improvement and top challenges in the process.

Brand 86

Brand Branding Software Survey 86

PeakMetrics Insights

FEBRUARY 13, 2019

Business owners who go all-in on growing a cohesive online brand know how important it is to monitor what is being posted online about their company and about their market sector. One way to stay on top of brand mentions is to use powerful brand monitoring software.

Software 40

Software Brand Branding Analysis 40

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients.

Media 370

Media Comparison Software Enterprise 370

Remote PR Jobs

FEBRUARY 16, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. Automated Software AI technology has already begun to shape how PR professionals do their jobs.

Technology 243

Technology Customer Service Software How To 243

Agility PR Solutions

JANUARY 24, 2022

Business AI software maker SambaNova Systems released a new study, The Race to AI Value: Scaling AI/ML Ahead of Your Competition, revealing 78 percent of top companies rate AI and machine learning (ML) as important […]. The post 8 in 10 companies cite AI as a key revenue driver in 2022—how can your brand capitalize?

Company 147

Company Software Brand Branding 147

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice. Have a distinct voice.

Brand 196

Brand Branding Reddit B2B 196

Agility PR Solutions

JUNE 5, 2022

Today’s shoppers have lost their loyalty as they hunt for the brand with the best selection, the best prices and the best overall experience following two uncertain and unstable years, when consumers made purchases out of necessity and panic—which has resulted in transactional relationships with brands.

Brand 94

Brand Branding Software Consumer 94

Agility PR Solutions

JULY 31, 2022

New research from personalized CX software firm Redpoint Global reveals growing customer frustrations with receiving mistargeted information from brands. The post Personalization perils: Most consumers regularly receive mistargeted information from brands appeared first on Agility PR Solutions.

Consumer 78

Consumer Brand Branding Software 78

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Software Media Analytics 397

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. PR Manager, Enterprise Company.

Tools 370

Tools Report Comparison Media 370

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines. What does it do?

Software 78

Software Case Study Technology Tools 78

Onclusive

JANUARY 17, 2018

Which brands, however, are making the biggest splash? Last year, AirPR announced Research Trends , a new feature of AirPR’s software that allows users to search real-time content and discover trends by keyword including co-mentioned terms, top publishers, top authors, competitive mentions and more. Here are the results: 1.

Trends 191

Trends Brand Branding Software 191

Axia PR

MAY 10, 2019

ReviewMaxer, Axia Public Relations’ online review management software that monitors, collects, and promotes online reviews, now offers additional layout options for the review funnel function. The new design, page header, and brand color options help companies further customize their review funnels.

Software 67

Software Company Brand Branding 67

Agility PR Solutions

MAY 3, 2021

But new research from digital experience management software firm Sitecore reveals that 40 percent of U.S. The post “Amazon Fatigue” opening new doors for brands and retailers appeared first on Agility PR Solutions. shoppers would like to reduce the amount of shopping they do on Amazon. The firm’s survey of […].

Retail 88

Retail Brand Branding Software 88

Agility PR Solutions

JUNE 2, 2021

New research from customer engagement software and services Khoros, in partnership with enterprise listening platform Talkwalker, reveals how brands can engage with and market to the Gen Z […]. The post How brands use actionable data and CX insights to market to Gen Z appeared first on Agility PR Solutions.

Data 105

Data Enterprise Brand Branding 105

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing.

Software 113

Software Tools Publicity System 113

Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. But AI tools can help build a brand narrative and establish insights before you ever begin your campaign.

Brand 170

Brand Branding How To Trends 170

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Brand 92

Brand Branding Instagram Video 92

Prowly

DECEMBER 7, 2023

Imagine you saw the impact your strategy has on your brand’s reputation, but had no way to prove it without looking at the bigger picture. Do you really need social listening to see the full scope of your public relations activities?

Social Media 104

Social Media Publicity Software Media 104