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PR Aikido: 3 Techniques For Winning In The Media

Onclusive

By analyzing and organizing competitor press coverage based on qualitative dimensions you can quickly identify the specific strategies, stories, and media outlets that are having the most impact for their brand. The sooner you identify where your competition is having success the sooner you can insert your own brand into those conversations.

Media 397
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40+ Blogs Marketers Should Be Following

PR 20/20

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. Pinterest ( @Pinterest ): No articles, all images.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239
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Developing a Successful PR Strategy For Startup Companies

5W PR

The aim of PR is to get the best level of coverage and expand brand awareness. While more profit is often a side-effect of PR, the focus is often the reputation of the startup and its sustainability in a specific field. Although these concepts might have a lot of overlap – they aren’t the same things.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

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Social Selling Secrets Masterclass

wiredPRworks

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Brand: based on personality, driven by reputation. PR: Personality and Reputation. Define: what Facebook means to your brand.

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Optimizing Your Content in the New SEO Environment

Marketwired

Unique content and user experience with backlinks to reputable websites are pushed to the top, while websites full of duplicate content, high advertising-to-content ratios and thin- or low-quality content are buried to the point they never make it to Google’s front page. My advice for PR pros: optimize for both search and social media.

SEO 60