PR Aikido: 3 Techniques For Winning In The Media
Onclusive
AUGUST 3, 2020
Key measures of quality include (1) how relevant press articles are to their brand, (2) the reputation of the media outlets which are covering them, and (3) the tone and sentiment of their media coverage. The sooner you identify where your competition is having success the sooner you can insert your own brand into those conversations.
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