article thumbnail

PR Aikido: 3 Techniques For Winning In The Media

Onclusive

Key measures of quality include (1) how relevant press articles are to their brand, (2) the reputation of the media outlets which are covering them, and (3) the tone and sentiment of their media coverage. The sooner you identify where your competition is having success the sooner you can insert your own brand into those conversations.

Media 397
article thumbnail

40+ Blogs Marketers Should Be Following

PR 20/20

Spin Sucks ( @SpinSucks ): Digs into PR topics, along with all things marketing (customer experience, reputation management, etc.). Pinterest ( @Pinterest ): No articles, all images. Pinterest breaks give us a boost of creativity when we need it most. When we need a break ….

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Optimizing Your Content in the New SEO Environment

Marketwired

Unique content and user experience with backlinks to reputable websites are pushed to the top, while websites full of duplicate content, high advertising-to-content ratios and thin- or low-quality content are buried to the point they never make it to Google’s front page. My advice for PR pros: optimize for both search and social media.

SEO 60
article thumbnail

Visibility is More About Social Than Search

The Proactive Report

Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. It must be unassailable, and completely white-hat instead of attempting to trick Google.

SEO 100
article thumbnail

Developing a Successful PR Strategy For Startup Companies

5W PR

While more profit is often a side-effect of PR, the focus is often the reputation of the startup and its sustainability in a specific field. Some businesses will generate better results by posting on Pinterest and Instagram, whereas others will appeal to a wider selection of the right audience through LinkedIn and professional forums.

article thumbnail

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. They’re tech, food, photography, and car bloggers; the most popular Pinterest stars posting about travel, recipes, and style; and the YouTubers and Instagrammers with thousands of followers promoting everything under the sun.

Marketing 239
article thumbnail

Social Selling Secrets Masterclass

wiredPRworks

Brand: based on personality, driven by reputation. PR: Personality and Reputation. Visual Social Selling Storytelling: Instagram, Pinterest, Snap, TikTok, YouTube, and more. . * Audit: review marketing and business activities, objectives and goals. Analyze: compare performance to three competitors. Visual Storytelling.