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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. Consider The Impact on Local Communities.

Media 294
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Navigating the Travel Landscape: 2024 Trends and Transformations

Burrelles Fresh Ideas

Enjoying the local experience: Modern travelers seek more than just an escape from routine; they crave authenticity. In 2024, travelers desire a genuine connection with the places they visit, seeking locally sourced food, drinks, products, and experiences to truly immerse themselves in a destination’s essence.

Travel 90
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How to Tap Into Culture for Travel PR Strategies

5W PR

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination.

Travel 78
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5 Ways to Reach New Audiences Through Tech Innovations

Cision

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.

Hotels 198
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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Be true to your brand. When possible, mix media.

Instagram 159
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Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me.

Meeting 81
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Sending Deskless Workers Relevant Communications That Make Work Better

PRSay

Wabash National, the premier North American manufacturer of semi-trailers, truck bodies and liquid transportation systems, knew they needed a solution capable of reaching workers with important attendance tracking and benefits information, but they also wanted to provide a platform to connect and inspire their employees.